The founder of a film and television company said that a short drama of 80-100 episodes can be shot at a cost of 200,000 to 300,000 yuan. Compared with film and television dramas and movies that often cost tens of millions or hundreds of millions of yuan, the return rate can be said to be extremely high.
Mi Meng is on the hot search again!
html On February 22, the Weibo topics "Mimeng earned over 100 million from 2 short plays during the winter vacation" and "Mimeng produced me as a stepmother in the 1980s" both had over 70 million views.
Finance Network Weibo showed that according to Entertainment Capital Theory, according to industry insiders, "I Became a Stepmother in the 1980s", like "Mr. Pei Wants the Father to Be More Valuable than the Son", which was launched on January 16, is both produced by Produced by short drama label Tinghuadao Productions. The actual person behind Tinghua Island is Mi Meng (Ma Ling). In other words, during the entire winter vacation, Mimeng's two dramas, "I Became a Stepmother in the 1980s" and "Mr. Pei Thinks of Father and Son Every Day," earned over 100 million yuan.
In December last year, Mi Meng's hit short drama "Black Lotus's Handbook for Ascension", the drama's recharge exceeded 20 million in 24 hours after it was online. However, in the end, it "exaggerated the bad values of extreme revenge, using violence to counter violence, and confused the concept of right and wrong." The reason was removed from the platform. After
"Black Lotus's Master's Handbook" was removed from the shelves, the show's official Douyin account released another short drama "Li Teshu is so charming" from "Tinghua Island", but it was also quickly removed from the shelves.
In recent years, micro-short dramas with an average episode of 3 minutes and very dense entertainment points have become the "electronic mustard" for many young workers. Some of them are "superiors", some complain about it, and some people pay to open a platform for it. Experience virtual life among them. On the payment page of a certain micro-short drama mini program of
, there are various recharge options such as 19 yuan, 66 yuan, 88 yuan, etc. The more money you recharge, the more "coins" you will receive to unlock plots. If you choose the annual subscription price of 198 yuan, users can watch all videos for free, but the platform theater has only updated 5 short plays so far.
In recent years, the development of the micro-short drama industry has entered the "fast lane". The "China Online Audiovisual Development Research Report (2023)" shows that as of December 2022, the number of short video users in China has reached 1.012 billion, of which more than half of the short video users have watched micro-short dramas and instant noodles that are less than 3 minutes in length. etc., the viewing proportion of users aged 19 and under exceeds 50%.
's "2023 Micro-Short Drama Industry Report" shows that from 2022 to 2023, the domestic micro-short drama market will make great strides with an average of 300 registrations per month. According to the latest public information from the State Administration of Radio, Film and Television, a total of 297 short dramas were approved for registration in January 2024. The large number of
entrants also proves the size of the micro-short drama industry market. Since July and August last year, celebration cakes released by short drama companies have been circulating on social media, such as "Oops!" "The Empress Comes to Work" has a 24-hour user recharge amount exceeding 12 million, "After the flash wedding, Mr. Fu can't hide his vest anymore" 24-hour recharge sales have exceeded 20 million, "Wushuang" has been online and its 48-hour launch consumption has exceeded 55 million, etc.
A founder of a film and television company told a reporter from Nandu that most of the micro-short dramas currently on the market do not require a high level of production. A short drama of 80-100 episodes can be shot at a cost of 200,000 to 300,000 yuan. Compared with Investments in TV dramas and movies that cost tens of millions or hundreds of millions of yuan can be said to have extremely high returns. But she also emphasized that behind the seemingly crazy "myth of wealth creation", looking at the industry as a whole, the majority are still losing money. "Many companies have invested in dozens of movies, betting that one of them will explode. Maybe all the previous costs will come back."
Beijing Business Daily Comprehensive Financial Network Weibo, Southern Metropolis Daily, Beijing News, Workers' Daily, etc.
