In the early days of the release of many films during the Spring Festival, Jia Ling's " Hot and Spicy Hot ", directed and starred by , achieved unparalleled box office results. Everyone thought that there was no suspense about who would win the box office championship. However, judging from the recent reviews on the Internet and the box office trends of many films in recent days, the suspense is back.
Recently, there have been many comments complaining about "Hot and Spicy" on various platforms. Some posted complaints without mentioning the quality of the movie. They just analyzed Jia Ling's movie creation model one by one, commenting that she is "the god of movie marketing." , whose marketing cases are enough to be included in textbooks."
Some are carefully crafted video complaints, ranging from "Jia Ling's marketing is really good at changing concepts" to "How "Hot and Spicy" broke through the lower limit of domestic bad movies" to "The Seven Deadly Sins of "Hot and Spicy" ", every video is a complaint, making "Hot and Spicy" fall into a situation of being "besieged".
The most direct impact of this situation is the decline in the film's box office performance. "Hot" not only fell from its position as the daily box office champion for many days, but even the latest predicted total box office performance has continued to decline, and is now 3.4 billion There is a difference of 1 billion from the predicted total box office of 4.4 billion during the peak period, which is a serious shrinkage.
On the other hand, the one that replaced "Hot and Spicy" as the daily box office champion was not " Flying Life 2", which currently ranks second in the total box office, but " Article 20 " which was not optimistic before. In addition, after reaching the top of the box office in a single day, "Article 20" also specially released a celebratory poster.
At present, "Article 20" has occupied the top spot at the daily box office for four consecutive days, and its predicted total box office has also continued to rise, reaching 2.4 billion, which is a huge improvement compared to the 1.7 billion box office predicted in the initial release. Although it still ranks third in the total box office, the box office received is indeed getting higher and higher.
When the box office of "Hot and Furious" continued to decline and "Article 20" continued to rise, many netizens criticized a certain Spring Festival film on social platforms for being disliked and smearing films of the same period, claiming that a certain short video platform was disliked. Lots of comments. Between the lines, there is dissatisfaction with this method of competition.
Some netizens directly ridiculed the promotion route of "Article 20", accusing it of "first criticizing "Hot", then praising "Article 20", and saying every day in the past few days that he is the single-day box office champion." People can’t help but think of the promotion routine for last year’s Spring Festival film “The Queen of the River.”
In the video comment area of a certain platform about Spring Festival movies, the situation described by netizens did indeed appear. The comment praising "Article 20" was "The real champion should be "Article 20"", satirizing Jia Ling's hype. The comment was "I haven't watched it, I don't like this kind of publicity. I watched "Article 20", which relied on word-of-mouth, and it was really good." A more direct comment was to praise one and criticize the other.
Now the predicted total box office of "Hot and Spicy" has shrunk severely, and the box office of "Article 20" is facing a bright future. I wonder if the "pushing" comments have played a big role? Does this also confirm the "malicious smear" described by netizens?
Netizens also angrily criticized this kind of trolling behavior. "Hot" has a box office of 3 billion only because of the love and support of the audience. It is really annoying to try to attack the film repeatedly in this way and further try to stigmatize it. Disdainful.
The competition among the Spring Festival films in the past two years has given people a sense of undercurrent, which is actually not what the audience wants to see. Domestic films are already going through a cold winter, and audiences hope that filmmakers will unite together to jointly promote the progress of domestic films. Nowadays, a Spring Festival release has completely lost the "respectability" of the film industry. It is either withdrawn or canceled, which is sad.
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