really didn’t expect that “ is hot and hot ” would be the first to fall behind after the Spring Festival release.
This year, Jia Ling lost 100 pounds and created the blockbuster "Hot and Spicy". It can be said to be the best in the Spring Festival, with 2,000 hot searches. The popularity is so high that many media predict that the final box office of the movie is expected to exceed 5 billion, becoming After Wu Jing, he is the second actor with a box office of double 5 billion.
It's a pity that "Hot and Spicy" has a faint tendency to be brought back to its original form.
As of 22:00 on February 20, the top three single-day box office hits in the Mainland are " Article 20 ", " Speeding Life 2" and "Hot and Spicy".
has won the championship for 2 consecutive days, and "Article 20" has a box office hit of 3 billion!
The single-day box office of "Article 20" exceeded 77.2 million, accounting for 25.9% of the scheduled films and 29.1% of the box office. The
movie continues to maintain a good attendance rate. The cumulative box office in the 11 days after its release exceeded 1.646 billion. If nothing else, the number of movie screenings will increase. After winning the box office championship for 2 days in a row, "Article 20" has firmly secured the first place. throne.
Although this week the mainland market will usher in the first wave of new films after the Spring Festival.
However, the reputation of the Hollywood blockbuster "Argyle: The Secret Agent" has collapsed overseas. It cost 200 million US dollars, but the global box office was less than 80 million US dollars. You can certainly not expect mainland audiences to pay for such a bad movie.
The Hong Kong film "Still Think You're the Best 2", which premiered and re-released in the Mainland, grossed just over 100 million at the box office.
This sequel was released during the Spring Festival in the Hong Kong market, with a box office of only 3.87 million U.S. dollars. Compared with the previous film, the reputation was much lower. Coupled with the absence of Huang Zihua, many viewers questioned the film as a sequel.
Therefore, there is a high probability that the new movies this week will not have an impact on "Article 20". The real sense of crisis should be "Hot and Furious", which has the lowest attendance rate. It is very likely that the theater will cut the number of screenings for the new movie. Under this circumstance, "Article 20" is very likely to usher in a new round of box office climax this weekend. I even boldly predict that the film's final box office will exceed 3 billion.
"Flying Life 2" has a strong box office. Shen Teng Is there a chance to counterattack and retain the Spring Festival champion?
The single-day box office of "Flying Life 2" exceeded 72.98 million, accounting for 28.1% of the scheduled movies and 27.5% of the box office. The scheduled movie and box office ratio is still acceptable.
Shen Teng does have strong and stable appeal. The movie was released for 11 days. Although it only won the box office championship on the first day, it has been the runner-up in the daily box office since then. Even if "Hot and Spicy" is in full swing during the Spring Festival, "Flying Life 2" It can also keep up with it. The current cumulative box office has exceeded 2.697 billion, and the gap with "Hot and Spicy" has narrowed to about 300 million. The number
is either big or small.
Whether Shen Teng can hope to overtake "Hot" and become the final box office champion during the Spring Festival is still quite suspenseful.
We all know that the Spring Festival is the most golden period of the year. No actor can retain the Spring Festival box office championship. Originally, Wu Jing's "Watergate Bridge" won the Spring Festival championship in 2022, and in 2023 Wu Jing brought "The Wandering Earth 2". I thought I could set a record for consecutive Spring Festival championships, but I didn't expect Shen Teng's "Man Jiang Hong" to counterattack and win the 2023 Spring Festival championship.
What makes me laugh or cry is that in 2024, Shen Teng got the same script as Wu Jing.
"Flying Life 2" was counterattacked by "Hot and Spicy", and now Shen Teng has another chance!
11 days after its release, "Hot and Furious" has exceeded 3 billion, and will surpass " Mermaid " to enter the top 15 in film history.
"Hot and Spicy" is obviously falling behind. The single-day box office of
movies was 66 million, accounting for 28.6% of the scheduled films. New films in the same period were the highest, but the box office accounted for only 25.2%. The attendance rate was the lowest among the four new films during the Spring Festival. Fortunately, the movie exploded during the Spring Festival, and the cumulative box office in the 11 days since its release has exceeded 3 billion.
According to this trend, the movie schedule will definitely not be guaranteed.
predicts that "Hot" will hit 3.3 billion this weekend, and has a chance to surpass Stephen Chow's "Mermaid" to enter the top 15 box office in Chinese film history.It’s also embarrassing to say that Star Master’s “Mermaid” was also released during the Spring Festival in 2016. It broke all the records in film history that year and became the pinnacle of Hong Kong films in the mainland market.
But only 8 years later, "Mermaid" dropped from the film history champion position to 15th place, and will soon be squeezed to 16th place by "Hot".
"Mermaid" is the epitome of the gradual decline of Hong Kong films in the mainland market!
can see that if nothing happens, "Hot and Spicy" will have no hope of breaking 4 billion, let alone 5 billion.
However, Jia Ling is indeed a marketing genius. Seeing that the popularity of "Hot and Spicy" is declining, she released another bomb. The behind-the-scenes documentary of "Hot and Spicy" "I Only Live Once" is scheduled to premiere online on February 22. It is estimated to be a paid on-demand system.
can not only increase box office revenue, but also bring topicality to "Hot", which is still in theaters. It can be said to kill two birds with one stone.
