The 2024 "Happy Spring Festival" theme exhibition month will be held from February 5 to March 6, 2024. During the show, audiences from many African countries can watch the show through StarTimes Chinese film and television drama channel (st sino drama), English guide channel (st guide e), French guide channel (st guide f), Chinese film and television channel (st chinese homeland), Kung Fu Channel (st kungfu) and other channels, viewers can also watch online live broadcasts and on-demand replays through the Startimes on app.
During the "Happy Spring Festival" themed broadcast month, a series of programs showcasing Chinese customs, delicious food, beautiful scenery, and unique culture will converge on various StarTimes platforms to highlight China's unique cultural heritage. During the Chinese Spring Festival, African viewers can appreciate the peace and beauty of the Chinese Spring Festival online through the large TV screen and the small screen of mobile phones, spend the Spring Festival with the Chinese people, and share Chinese culture.
"Happy Spring Festival", as an annual brand event to celebrate the Chinese New Year, has become an important platform for people around the world to share Chinese culture, and it has been particularly effective in Africa. Since 2021, the "Happy Spring Festival" broadcast event has been held in Africa for four consecutive years. While enriching the program content for African audiences, it also inherits and promotes the Spring Festival culture, allowing Africa to understand China and the Chinese Spring Festival. Over the past four years, the "Happy Spring Festival" broadcast event has included more than 50 programs, with a cumulative broadcast time of more than 20,000 minutes, covering all 16 million household users, providing African friends with a number of well-produced programs that showcase the new achievements in the development of Chinese art and Chinese and foreign culture. The exchange results program has been recognized by more and more African people, deepened the friendship and mutual understanding between the Chinese and African people, and promoted the people-to-people ties between China and Africa.
Text/Beijing Youth Daily reporter Yang Wenjie
