Changsha Evening News all-media reporter Ning Shaou
The "Dragon" made its debut at the China Central Radio and Television Station's 2024 Spring Festival Gala a few days ago, and the Changsha branch made its grand finale, completing his Spring Festival Gala debut.
The brilliance of the Changsha branch of the Spring Festival Gala is dazzling. This is not only a new appearance of the city's image, but also a new display of Changsha's strength. It is also a new refinement of the city's spirit, leaving important cultural assets for Changsha. This people's Spring Festival Gala, this cultural business card that cannot be taken away and left behind, will be forever engraved in the memory of the city.
A Spring Festival Gala interprets a city
"The biggest characteristics of Changsha are youth Changsha, fireworks Changsha and innovative Changsha." As Liu Xin, the chief director of the branch venue, said, the performance outline of the branch venue showed the multi-dimensionality of Changsha, giving it a It not only revealed more connotations of the Internet celebrity Changsha, but also allowed audiences across the country to see the shining stars of the "City That Never Sleeps" and deeply feel the youthfulness, pyrotechnics and technological scope of Changsha.
"Changsha is energetic and very popular among young people!" On social media, this is the overall impression of Changsha. In the opening performance of the Spring Festival Gala, "Inspiring the Dragon," Changsha presented this passionate "youthful feeling." The youthful and invincible Zhang Yixing and Wan Qian led the equally young performers to sing and dance vigorously, creating a vibrant "youthful feeling". The filming locations were chosen in the crowded May Day Square and Hualong Pond, which also profoundly demonstrated the trendy charm of the "City that Never Sleeps" that becomes more and more beautiful as the night goes by.
Stinky tofu, barbecue... Changsha's appearance in the Spring Festival Gala was full of lively colors and aromas. was also full of fireworks. In recent years, Changsha has produced many out-of-market brands such as Wenheyou and Chayanyuese, which are making rapid progress on the track of new consumption. Black Classic, Haw Dui, Guoyaya, and Lemon Season are also popular among consumers and have a good development momentum. Changsha has established an enterprise service platform company and a new consumption development research institute to provide precise services for major new consumption projects and key enterprises, making Changsha's consumer atmosphere and fireworks more intense.
The dreamy light and shadow of the light show on both sides of the Yangtze River, the relaxing youth party on Jiefang West Road, the literary and artistic wandering in the three halls and one hall, and the trendy night market with delicious food and fun in Changsha. Changsha's cultural tourism consumption has been developing with high quality and constantly integrating Ecological chain, Changsha has also been selected into the first batch of national cultural and tourism consumption demonstration cities.
If we talk about the most unexpected “actor” in the Spring Festival Gala, then it must be Changsha’s construction machinery “Tian Tuan”. A large excavator drove onto the stage of the Spring Festival Gala, a giant pump truck served as the background of the program, and a skid steer loader danced with the song... If youthfulness is Changsha's appearance, pyrotechnics is Changsha's background, then science and technology is Changsha's confidence .
When the accompaniment of "Stars and Sea" sounded, the magnificent picture of Zoomlion Smart Industrial City slowly unfolded: more than ten pump trucks and cranes stood in a "protective array" outside the stage with their arms extended, and two pump trucks unfolded their booms. A huge "love" is formed at an altitude of 30 meters; a square array of more than 200 excavators is majestic and spectacular; two loaders "dance" with the song, lively, cute, flexible and intelligent. Throughout the performance, just as the industrial worker who appeared on the scene said, "The work here is pretty good," and the response "we made it" was sonorous and powerful, showing the confidence of Changsha people.
A Spring Festival Gala lights up the starry sky
The Spring Festival Gala is the people’s Spring Festival Gala, and the Changsha branch venue also provides a profound interpretation of this from framing, design to stage beauty. In the opening song and dance and sub-venue performances, bar owners, catering practitioners, and construction machinery industry workers appeared one by one. Although they are ordinary people, they come out of more than 1.4 billion people and interpret their own stories. They are cute, approachable, and Respectable, seemingly ordinary but shining.
Before the broadcast, Liu Xin explained his creative concept of "taking the city as the scene, so that the real stage can go deep into the city and come to the people." In the performance that night, the Changsha part also truly realized "breaking the traditional viewing relationship" and "dedicating a different Changsha branch performance."
The performance gathered the wisdom of the people. Thousands of performers from local troupes such as Changsha Symphony Orchestra, Changsha Song and Dance Theater, and local schools such as Central South University and Changsha University participated in the grand event. After more than a month of diligent rehearsal, Together they contributed to this wonderful performance.
The logistics link is inseparable from the strength of ordinary people. Staff in various systems such as electricity, fire protection, and public security continued to work hard and were on call around the clock to ensure the smooth progress of the party. As the branch director team often mentioned, "Everyone is the protagonist of the Spring Festival Gala."
"I am proud to live in Changsha and proud to host the Spring Festival Gala in Changsha!" Every Changsha person is also the protagonist of the Spring Festival Gala. As a megacity with a population of over 10 million, Changsha has the largest increase in resident population in recent years. Changsha has always been a "youth-friendly city". In Wuyi Square, Jiefang West Road, and Hualongchi, there are many people from all over the country. Young people come to Changsha to travel, start businesses, and choose careers. Changsha also uses its openness, tolerance, innovation, and vitality to give every new and old Changsha person a strong sense of belonging.
Another star of the Spring Festival Gala is Made in Changsha, which has made a profound mark on it. Construction machinery is just the tip of the iceberg made in Changsha. The fireworks for the Spring Festival Gala came from Liuyang, and the large screens manufactured by Changsha companies even appeared on the stage of the American "Spring Festival Gala" - the Super Bowl halftime show. In 2023, Changsha will have 604 new innovation platforms of various types, including 11 national-level ones, 7 new national key laboratories, and 52 key core technologies. The local conversion rate of "three technology" contract results in Changsha universities will increase to 49.65. %. "Global R&D Center City" is Changsha's new blueprint, giving this Internet celebrity city a new footnote. Some netizens commented, "What you are watching is the Spring Festival Gala, what you are tasting are the fireworks of the world, but what you are performing is the song of the times made by China's wisdom."
A Spring Festival Gala brings fire to a city
Changsha has been ranked among the "national hot tourist destinations during holidays" for many years in a row. "The popularity of the Spring Festival Gala has helped Changsha's cultural tourism industry continue to heat up.
Changsha branch venue used Song of Youth to show its vitality. The resulting topic words continued to be on the Internet hot searches, and the cultural tourism market in Changsha became increasingly "hot", which not only made the location of the Spring Festival Gala branch venue a popular check-in place , the first day the Changsha branch venue opened, this news once reached the top of the Douyin hot search, and also sparked a Spring Festival Gala Changsha tourism line.
Many people went to May Day Square, Hualong Pond and other places where the Spring Festival Gala was featured to check in and explore the same scenes of the Spring Festival Gala. The Hualong Pond, which was featured in the Spring Festival Gala, and the zebra crossing in the May Day business district have become places for Internet celebrities to check in. "Go and enjoy the evening breeze of the Xiangjiang River, taste the delicious tea, and take a leisurely walk on Jiefang West Road..." On major social platforms, "Going to Changsha" has become a hot topic during the Spring Festival.
In order to satisfy everyone’s curiosity about the Spring Festival Gala, Changsha has preserved the original flavor of the branch venue and opened it to guests and friends from all over the world. After the party, Changsha also left the stage of the branch venue intact and opened it to the audience. Local citizens and tourists from all over the world went to the branch venue to satisfy their curiosity about the Spring Festival Gala and share the joy of the Spring Festival Gala. The Changsha Branch of the Spring Festival Gala has been open to the public free of charge through staggered reservations since February 12 (the third day of the first lunar month). As of 16:00 on February 17, a total of 50 events have been open, attracting 41,156 citizens and tourists.
Taking advantage of the Spring Festival Gala, the number of tourists received by Changsha increased dramatically during the Spring Festival. Changsha, a vibrant and lively city, continued to "out of the circle". As of 18:00 on the eighth day of the first lunar month, the total number of tourists in the May Day business district was 4,794,447. Data released by Ctrip shows that travel orders during the Spring Festival holiday in Changsha increased by 66% year-on-year, and ticket orders more than tripled year-on-year.
The hosting of the Spring Festival Gala has enhanced Changsha’s city image and expanded Changsha’s influence. In 2023, Changsha was listed among the "Top Ten Cities for Tourism in China's Better Living Cities" and was named "Dynamic City of the Year 2023". The May Day Business District was selected as a national demonstration smart business district, and Chaozong Street was rated as a national tourism and leisure district. , "Internet celebrity" Changsha shines with the charm of the "ever-changing" city.
The Spring Festival Gala is not the end, but just the beginning.In the future, Changsha will continue to advance rapidly on the tracks of Youth Changsha, Fireworks Changsha, and Innovation Changsha. Changsha is an ideal city, as expected by the sub-venue performance "All Realized", allowing everyone to "realize" their ideals about studies, career, and life.
