Beijing News (Reporter Zhou Huixiaowan) According to Beacon Professional Edition data, as of 21:00 on February 17, the box office of the 2024 Spring Festival period (February 10-February 17) has reached a record of 8.02 billion, and the Year of the Dragon movie market Welcome to a good start.
Lighthouse Pro data.
html At 18:24 on February 17, the total box office for the 2024 Spring Festival period exceeded 8.004 billion, exceeding the 7.843 billion for the 2021 Spring Festival period, breaking the Spring Festival box office record in Chinese film history. Among them, " Hot ", " Speeding Life 2", " Bears Reversal of Time and Space " and " Article 20 " are temporarily among the top four box office schedules. The box office of each single film in the schedule exceeds 1.2 billion, and the total box office is over 1.2 billion. Accounting for 97.5% of the box office of the period.
"Hot and Spicy" has become the most eye-catching film at the box office during the Spring Festival this year.
In terms of single films, "Hot and Spicy" performed the most eye-catchingly, with the cumulative box office exceeding 2.75 billion. The film counterattacked and topped the box office on the second day of the Lunar New Year, and won the daily box office crown for 6 consecutive days, breaking the record of last year's "Manjianghong" It holds the record for the box office of a feature film during the Spring Festival. The film's box office explosive power is astonishing, with the box office exceeding 300 million for 6 consecutive days. It earned 433 million in a single day on February 14, becoming the single-day box office champion during this year's Spring Festival and breaking a record for this year's Spring Festival box office. Make outstanding contributions. "Flying Life 2" won the box office championship on the first day of the Spring Festival, and the cumulative box office has exceeded 2.4 billion, significantly surpassing the box office results of its predecessor "Flying Life" and setting a new box office record for a film directed by Han Han.
"Bear Bears: Reverse Time and Space" and "Article 20" also performed well. The former took less than 4 days to break the Spring Festival cartoon box office record held by "Bear Bears: Come With Me" Bear Core. , the latter achieved three single-day box office declines during the Spring Festival period, and the long-tail box office is strong.
Lighthouse Professional Data Analyst Chen Jin said that the average ticket price for this year’s Spring Festival is less than 50 yuan, which is significantly lower than last year’s Spring Festival ticket price of 52.3 yuan. During the pre-sale period, the subsidy of the ticket purchasing platform this year is relatively large, and many viewers actually The ticket prices are significantly more affordable than those during the Spring Festival in previous years, which makes going to the cinema a cost-effective entertainment choice during the Spring Festival. Yin Hong, vice chairman of the Chinese Film Association and chairman of the Theoretical Review Committee, said: “Local management agencies from the National Film Administration to the Beijing Film Bureau have provided a cumulative preferential subsidies of over 100 million, which have also lowered movie ticket prices and attracted more audiences. Entered the theater. The Year of the Dragon has raised its head, but the dragon and the tiger still need to call on the wind and rain and meet the storm."
The cumulative box office of "Flying Life 2" has also exceeded 2.4 billion, creating a new box office record for a movie directed by Han Han.
Chen Jin said that the box office share of third- and fourth-tier cities during this year's Spring Festival exceeded 53.8%, significantly higher than last year's 50.1%, especially in Shandong, Henan, Hebei and Liaoning provinces in the north. The box office performance of the Spring Festival stalls this year has been particularly outstanding in third- and fourth-tier cities such as Weihai, Tonghua, Dezhou, Huludao, Zhangjiakou, and Xinyang. The overall market has continued the momentum of continued decline during the Spring Festival. The three live-action comedy films "Hot "Spicy", "Flying Life 2" and "Article 20" performed well in third- and fourth-tier cities, with a box office share of more than 52%, and the cartoon "Bear Infested: Reverse Time and Space" had a box office share of more than 60% in third- and fourth-tier cities. In addition, the proportion of family audiences continues to increase, reaching a record high. "Watching movies with the whole family" has increasingly become a consumption habit during the Spring Festival. The top three box office films are "Hot and Furious", "Flying Life 2" and "Bear Infested· "Reversal of Time" accounted for more than 24% of the movie viewings in groups of three or more, and family audiences have grown significantly.
The cartoon "Bear Infested: Reverse Time and Space" broke the box office record for Spring Festival cartoons in less than 4 days. Luo Tianwen, a box office analyst at
, believes that this year’s Spring Festival period can be said to be full of excellent films. Four films, "Hot and Spicy", "Flying Life 2", "Let's Shake the Sun Together" and "Article 20", all scored 7.9 or above on Douban. , it can be seen that both ordinary audiences and movie fan groups highly recognize the quality of this year’s Spring Festival films. It can be said that the overall reputation of the Spring Festival films has been the strongest in the past.
experts said that the record-breaking performance of this year’s Spring Festival stalls has given the Year of the Dragon movie market a good start and laid a good foundation. We hope that the good reputation of the Spring Festival stalls will encourage more viewers to become “repeat customers” of the cinema, not only in During popular schedules, go to the cinema more often on weekends to watch good movies, which will promote a virtuous cycle in the film market and achieve sustained and healthy development.
Beijing News reporter Zhou Huixiaowan
editor Huang Jialing
proofreader Fu Chunmin
