As of today, 4 of the 8 movies released on the first day of the Lunar New Year in the Year of the Dragon have been withdrawn. The explanations for the withdrawal of these withdrawn movies vary, but they all say that they were carefully considered. On February 14, the movie "We Sh

As of today, 4 of the 8 movies released on the first day of the Year of the Dragon have been withdrawn. The explanations for the withdrawal of these withdrawn movies vary, but they all say that they were carefully considered.

html On February 14th, the movie " Let's Shake the Sun Together " directed by Han Yan and starring Peng Yuchang and Li Gengxi was the first to announce its withdrawal and rescheduled for release on March 30th. "Let's Shake the Sun Together" had a box office of 95.572 million yuan before it was withdrawn from the Spring Festival. It is completely different from " hot " and "Article 20".

html On February 16, the cartoons "Huang Pi: The God of Wealth Cat from Heaven" and Andy Lau's " Mr. Red Carpet " were announced to be withdrawn.

"Huang Pi: The God of Wealth Cat Descends from Heaven" grossed only 853,000 yuan in its seven days of release. "Mr. Red Carpet" was released for 7 days, with a box office of 81.182 million yuan, not exceeding 100 million yuan.

html On February 17, the eighth day of the Lunar New Year, the last day of the Spring Festival, the animated film "Bajie: The Lower World of the Canopy" also announced that it would be withdrawn from this year's Spring Festival and would be postponed. Since its release, the film has accumulated a box office of approximately 3.16 million.

The four movies announced to be withdrawn have a cumulative box office of less than 200 million, and there is no other way to withdraw them.

Why are these movies not doing well at the box office? Quite simply, it is not to the audience’s liking and the movie is not competitive. Why is

not competitive? Just look at the plots of these movies.

Let’s talk about “Let’s Shake the Sun Together” first.

This movie is the final chapter of director Han Yan's life trilogy. Regardless of the ending of the movie content, it delivers positive energy. It’s Chinese New Year and everyone is beaming with joy. Who will watch a movie with heavy themes at this time?

Some people may say that "Hot and Furious" and "Article 20" also have heavy themes, so why are there people watching them? Don't forget, "Hot and Spicy" first benefited from Jia Ling , and there are also big-name stars like Lei Jiayin joining the cast.

Although the subject matter of " Article 20 " is heavy, in the movie, the Han Ming family is always being light-hearted and funny? The dialogue between Lei Jiayin and Ma Li almost made the audience laugh for a while. How can "Let's Shake the Sun Together" compare to these?

There are no big names in "Let's Shake the Sun Together", but there are superstars like Andy Lau in "Mr. Red Carpet", so why can't it work?

Although Andy Lau is a superstar, even if he is a superstar, he will not shine forever. Hong Kong movies and actors are no longer the 1980s and 1990s.

Nowadays, mainlanders are extremely confident when facing the United States, let alone Hong Kong. Besides, although the story of "Mr. Red Carpet" takes place in a rural area, are the rural areas in the movie the real rural areas in the mainland? The distance is too far.

As for the cartoon "Huang Pi: The God of Wealth Cat descends from the sky", during the Chinese New Year, which parent is willing to take their children to wait to see if stray cats will be castrated? This kind of subject matter is not suitable for children.

The target audience of the cartoon "Bajie: The Lower World of the Canopy" is unclear at first. Is it for parents or children? Parents and older children don't want to watch cartoons, and younger children can't understand them, so the plot of the movie itself falls into the trap.

To sum up, these withdrawn movies all suffer from marketing myopia, that is, they only focus on filming and releasing, and completely ignore the needs of the audience.

In addition to these, the content of these four withdrawn movies also has some issues that are questionable. Except for "Let's Shake the Sun Together", the other three films seem to be suspected of satirizing the general public.

Liu Weichi, the God of Wealth Cat, and Bajie have all descended to earth, but is the human world so miserable? If you really want to look down on the general public, just say it straight, without beating around the bush.

has finished talking about these 4 withdrawn movies, and then let’s talk about “Hot and Furious” and “Article 20”.

It is actually a bit unexpected that "Hot and Spicy" is so popular. Jia Ling has indeed successfully lost 100 pounds, but medically speaking, losing weight is not a simple matter and requires strong medical protection. Ordinary people will get into trouble if they lose money arbitrarily.Jia Ling's personal weight loss experience does not have much universal applicability to the general public.

Also, the ending of "Article 20" is indeed uplifting, but if no positive changes occur in reality after the movie is released, "Article 20" is just trying to spread the pie. When the audience thinks back, You will feel cheated.

I hope that Article 20 will be true to its words, resolute in its deeds, and faithful in its results.