"The truth is demonstrated in words. - Tang Lei"
The big-budget movie " Mr. Red Carpet " has announced its withdrawal. Why was
withdrawn?
Of course it was because of the poor box office.
From the perspective of the choice of the film crew, if you stay, you are destined to lose everything, so this is certainly not a mistake.
However, this kind of decision can be described as "three losses".
What does it reflect?
If I remember correctly.
This is the fourth example of a movie that was withdrawn midway in the mainland film market. The first three parts are " China Ping Pong - Jedi Counterattack ", " Huang Pi: The God of Wealth Cat " and " Let's Shake the Sun Together " .
What is very interesting is that these four movies all appear in the Spring Festival period, the largest period in the mainland film market.
Everyone has different reasons.
"China Ping Pong: The Jedi Counterattack" said that "there were major mistakes in the publicity work", "Huang Pi: The God of Wealth Cat from Heaven" said, "I didn't expect that as soon as I landed, I was regarded as a stray cat and was almost castrated", "We "Shake the Sun Together" said that "a major mistake was made in the selection of schedule", while "Mr. Red Carpet" only said that it would be re-released on a different date.
Actually, no matter what the producer said, this is very embarrassing. How to describe
?
is the case.
It's like being in a New Year goods sales area. You signed a contract, rented a stall, put up posters, and distributed leaflets. However, after a few days of setting up the stall, you found that the goods couldn't be sold, and you couldn't compete with your peers. You closed the stall and left. Come back another day.
This is of course not embarrassing, as mentioned above, it is just embarrassing.
The box office of a movie is indeed closely related to competition among schedules. In the final analysis, except for a few exceptions, where does the high box office of a movie come from?
is actually very simple, it lies in the high quality of movies and entertainment index.
Such as " Wolf Warrior 2", "The Devil Boy of Nezha Comes to the World", "The Wandering Earth", "People Are on the Journey to Thailand Again", "I'm Not the God of Medicine", "Man Jiang Hong", and "Chill" " "Infernal Affairs", "Kung Fu" and "Wushuang" to name a few.
Some people may have doubts about this casual list of movies.
Regarding movie quality, different types of movies will have different standards, and the fundamentals point to the logical self-consistency of the plot, the smoothness of the narrative, and the level of performance, editing, and technology.
The above-mentioned movies, without exception, are all loved by the audience, but what is the problem with these withdrawn movies?
Is it really just a mistake in choosing the schedule? Not necessarily
.
If you look at the ratings alone.
may only have "Let's Shake the Sun Together", which can be regarded as holding the threshold of genre films.
As for the three movies "China Ping Pong: The Jedi's Counterattack", "Huang Pi: The God of Wealth" and "Mr. Red Carpet", it is difficult to say. The animated film "Huang Pi: The God of Wealth" has not even been released yet.
So, in one schedule, when it was almost completely abandoned by the audience, and the reputation seemed to have taken shape, would it really be a good choice to re-release it on another date?
has such a visible possibility. If
is released again, in a schedule with less competition, new audiences may arrive.
But word of mouth is almost impossible to reverse.
Therefore, "China Ping Pong: Jedi Strikes Back" was withdrawn and re-released, but the final box office was only 100 million.
Therefore, what will happen to the fate of "Huang Pi: The God of Wealth Cat from Heaven", "Let's Shake the Sun Together" and "Mr. Red Carpet"?
Although it is not easy to make any assumptions, if there are no accidents, "gray" is the most likely background color.
What are the "three losses"?
The film producers, theaters and fans were all completely defeated.
The film producers invested in preliminary publicity and on-site materials, the theater chain invested in venues and manpower, and the fans invested in their enthusiasm and financial resources to support their idols.
But when the movie is withdrawn, all these things will be in vain.
This is the so-called "three losses".
But in the future, when the movie is re-released, everything from promotion to materials, etc. will have to be redone, theaters will have to take over again, and the vast majority of fans will have to go to theaters again. Theater support once.
This is undoubtedly a reset and waste of resources and energy.
Additionally a question was raised.
Should there be greater freedom in choosing movie schedules, or should there be unshakable rules? Of course, this issue of
should be left to be discussed and solved by people in the industry. As ordinary movie fans, we can only stay at the level of observation and discussion. Watching the excitement, drinking tea, and stumbling on melon seeds is enough.
in the future. The commercial competition of
movies will increase day by day.
Investment scale, quality, entertainment index, marketing, momentum, etc. will all have an impact on the commercial performance of the film.
The audience is also constantly changing.
As time goes by, they will become more and more "informed" and more picky, which will put higher demands on movies and creators.
Self-impressed, specious and old-fashioned, low-aesthetics will no longer be recognized by the audience.
In the world of martial arts, only quickness is the best.
In the field of movies, how to understand the word "fast"?
This requires the power of thinking.
