According to Beacon Professional Edition data, as of 12:53 on February 16, the total box office (including pre-sales) of the 2024 Spring Festival period (February 10-February 17) exceeded 7 billion, and " is hot and hot ”, “ Speeding Life 2”, “ Bear Infestation·Reversal of Time and Space ”, “ Article 20 ” are temporarily among the top four at the box office of the schedule, and the box office of each single film in the schedule exceeds 1 billion, accounting for 97% of the total box office of the schedule.
Beacon Professional Data Analyst Chen Jin said that among the top four films at the box office, "Hot" performed the most eye-catchingly, with a cumulative box office exceeding 2.4 billion. The film counterattacked and topped the box office on the second day of the Lunar New Year, and won the box office for 5 consecutive days. Riguan, according to the box office forecast of Beacon Professional AI, the final box office of "Hot and Spicy" is expected to exceed 4 billion. The cumulative box office of "Flying Life 2" has also exceeded 2 billion, and the film won the box office championship on the first day of the Spring Festival. "Bear Bears: Reversing Time and Space" and "Article 20" also performed well. The former broke the Spring Festival cartoon box office record held by "Bear Bears: Come with Me: Bear Core" in less than 4 days. The latter's single-day box office fell for two consecutive days, and the long-tail box office is strong.
The core audiences of the top four box-office films have certain differences. The female audience of "Hot" and "Article 20" accounted for more than two-thirds, while the male audience of "Flying Life 2" accounted for 54.6%, which was significantly higher than Among other Spring Festival films, "Bear Infested: Reverse Time and Space" has the most prominent audience aged 35 and above, accounting for 55.6%.
In addition, the average ticket price for this year’s Spring Festival is 50 yuan, which is significantly lower than last year’s Spring Festival ticket price of 52.3 yuan. This year’s Spring Festival ticket purchase platform has greater subsidies, and the actual ticket price for viewers is more affordable than last year.
Lighthouse Professional Edition data shows that judging from the audience composition in the first six days of this year’s Spring Festival, the three biggest characteristics of this year’s Spring Festival are the increase in the proportion of female viewers, the expansion of the market sinking trend, and the prominent phenomenon of family viewing; female audiences account for The ratio reached 63.1%, male audiences accounted for 36.9%, and the proportion of female audiences has increased for four consecutive years; the box office share in third- and fourth-tier cities exceeded 54%, significantly higher than last year's 50%. Many comedy films have performed well in the market, especially It is "Bear Bears: Reverse Time and Space" that the third- and fourth-tier box office share exceeds 60%. The Spring Festival period is still a significantly declining period, and there is a continued downward trend; for the first time, the proportion of viewers in their 30s exceeded 38%, with three or more people For the first time, the proportion of watching movies together reached 24%, and the number of family viewers has increased significantly. The proportion of three or more people watching movies together in "Hot" and "Flying Life 2" has exceeded 25%, making outstanding contributions.
In addition, this year’s Spring Festival film can be said to be full of masterpieces. The three films "Hot", "Flying Life 2" and " Let's Rock the Sun Together " scored as high as 9.6 points on Taobao. "Article 20" and "Bear" "Infestation: Reverse Time and Space" also scored as high as 9.5. At the same time, we also saw that 4 films scored above 7.9 on Douban. It can be seen that both ordinary viewers and movie fans highly recognize the quality of this year's Spring Festival films, and the overall reputation is very good. Strong.
According to Beacon Professional Edition data, in terms of cities, Beijing, Shanghai, Chongqing, Chengdu, Tianjin, Guangzhou, Shenzhen, Suzhou, Xi'an, and Hangzhou are temporarily among the top ten cities for box office during the Spring Festival, including Weifang, Baoding, Jinan, Changchun, and Tianjin , Nantong, Shenyang, Shijiazhuang, Xuzhou, and Xi'an have significantly improved their box office rankings for this year's Spring Festival compared to last year's Spring Festival.
Text/Beijing Youth Daily reporter Xiao Yang
editor/Qiao Ying
