apologizes! Withdraw! The first failed film during the Spring Festival has appeared.
In the Spring Festival of 2024, a total of 7 movies were released, but the popularity was basically covered by " hot ", " speeding life 2", and "bears". There are two movies that are very quiet, one is Andy Lau "Mr. Red Carpet" and the other one is " Let's Rock the Sun Together ". After 6 days of release, their box office did not exceed 100 million, while "Hot and Spicy" both exceeded 2 billion.
Just last night, "Lian Rui Pictures" issued a statement announcing that "Let's Shake the Sun Together" will be withdrawn from the Spring Festival schedule and will be re-released on March 30. It also apologized to the director, actors, and all staff. The Spring Festival release can be said to be the best time of the year. It can often set new box office records, but it was canceled after 6 days of release. What happened?
First of all, it can be seen from the statement that Lianrui Pictures said that there was a major mistake in the selection of schedule. Why do you say that? "Let's Shake the Sun Together" tells the story of two young people who are seriously ill and embark on a journey of love healing. To be honest, during a family-friendly time like the Spring Festival, who would want to watch a movie about a terminally ill person? Everyone likes movies that are funny and have a bit of positive energy.
I read the comments on Douban, and many people said they were moved and cried after watching it, but the emotion was very heavy, and it is not suitable during a time like the Spring Festival.
Secondly, the capital side of "Let's Shake the Sun Together" is really not good, and I haven't seen any publicity. If you look at "Hot and Spicy" again, the screen is full of their news. Jia Ling has been on CCTV and People's Daily. Such top-notch resources are not available to ordinary people. This shows that the capital behind her is very Niu, this weight loss marketing was very successful.
If there was more publicity, the box office wouldn't be so bad. In my personal evaluation, Jia Ling is far from ready to be a director, but her advantage is that she knows what the audience likes. Therefore, "Let's Shake the Sun Together" couldn't beat others, so it had no choice but to withdraw first.
Thirdly, the title of the movie "Let's Shake the Sun Together" is not very good. It is too literary and artistic, and I have no idea what it means or what it is about. "Hot" and "Flying Life" have achieved very good results. You can literally feel the movie scene.
Even if you have the resources to promote it, you still have to explain it to the audience for a long time before they know it. Therefore, the movie title was a failure.
Some people say that "Let's Shake the Sun Together" did poorly at the box office because of its outdated themes. I filmed the first two works over and over again, "Get Out!" "Tumor King" and " Give You a Little Red Flower " are both about people suffering from terminal cancer. This time, there is nothing new at all.
In fact, it is not. At present, 27,000 people have given "Let's Shake the Sun Together" a high score of 7.9 on Douban, second only to "Hot and Spicy" and higher than "Flying Life 2" and "Article 20" High, indicating that this movie is really good. Although it is still about a terminal illness, the details of the entire story are more sophisticated, down-to-earth, warm and sincere, which shows the director's skill.
If it is not withdrawn, this film should be able to counterattack through word-of-mouth in the later stage, and it should eventually be able to earn a box office of 300 to 400 million yuan. But compared to the previous "Get Out!" "Tumor King" has a box office of 510 million, and "Send You a Little Red Flower" has a box office of 1.432 billion, which is far behind.
Therefore, it is a wise choice to withdraw the file now. It has already accumulated a certain reputation. If it is released on the eve of April Fool's Day when competition is not so fierce, it may be able to create good results.
