Although the Spring Festival Gala has been almost a week, the most popular program “Hot Search” is still continuing:
There is constant talk about the incident of occupying the c position in "Shangchun Mountain", which also makes the incident's first protagonist Bai Jingting usher in 10 years since his debut. Maximum heat.
But unfortunately, this popularity is not "inspiring wealth", but it puts his popularity in jeopardy.
However, there was no response from Bai Jingting.
It is not difficult to find out if we dig into the business landscape of his popularity over the years:
He is not as "silly and sweet" as he seems. In addition to the Aili character that has been picked out by netizens one after another, he is well versed in hype, and he is now the "scheming boy" Waiting for the image, Bai Jingting is still an investment expert, willing to make a fortune silently, and his economic strength should not be underestimated.
. Coming from a lower class background, it was not easy to make a debut.
Bai Jingting, who is 30 years old this year, has been in the industry for 10 years.
And if he hadn't persisted in becoming an actor, he might just be one of millions of ordinary people.
Bai Jingting was born in an ordinary family in Huairou District, Beijing. His father is a taxi driver and his mother is a housewife.
grew up in such a family. Before entering the industry, he didn't seem to have anything outstanding:
's academic performance was average. For a period of time, he even delayed his studies because of his addiction to playing games.
Fortunately, in order to train their son to have a skill, his parents saved money and bought a piano - which also changed his life in a sense.
When he was in high school, Bai Jingting was admitted to the art class of the Middle School Affiliated to the Conservatory of Music of Capital Normal University because of his piano skills.
After that, he began to study hard and was admitted to the school's recording department three years later. Then he began to get involved in fields he was not familiar with, such as classical music.
Bai Jingting was repelled by this, so he decided to become an actor.
didn't have many opportunities, so he searched for film and television companies online, submitted his resume, and participated in many Korean talent shows, hoping to be selected as a trainee, but he failed.
Sometimes the game ends late at night. Because he missed the last subway and was reluctant to take a taxi, Bai Jingting still spent half the night in the subway station. Years later, he still remembers that the subway station at four o'clock in the morning was full of people:
"For them, Sleeping on the subway may have become a common thing, but none of them said they wanted to leave here or give up life. It was just one night for me... So many people were walking on this road, and I couldn't stop."
2014, Already 21-year-old Bai Jingting was recommended by a friend from a film and television training institution and participated in the casting interview for "The Year in a Hurry".
After many rounds of screening, he was finally confirmed by producer Zhu Zhenhua to play the role of the second male lead, the "warm boy" Qiao Ran.
Although this role did not make Bai Jingting famous, it allowed him to accumulate original fans and step into the entertainment industry.
was at the time when the idol economy and traffic were most popular, so he was inevitably on the fast track to fame.
After "The Year in a Hurry", Bai Jingting's resources have gradually increased, and he has also participated in various variety shows to increase his sense of presence.
Of course, many brokerage companies took a fancy to his commercial value and extended an olive branch and offered many attractive conditions, but Bai Jingting chose to open his own studio and work alone:
"I can hear their words Which of them are true, and which are so-called polite words. Do they really understand me? Do they have the energy? I think I should know myself better, and my career plan will be more long-term."
Indeed, after making this choice, as a fledgling newcomer, he did not have many resources at first.
There were only 2 people in his studio at first, and then it gradually became 6, and the staff are basically very familiar friends and relatives.
It is worth mentioning that Su Weiming serves as Bai Jingting’s agent.
It is reported that this person was born in 1983. He has worked as a director and producer. He is well versed in entertainment planning and production. He is also one of the earliest producers engaged in new media short video marketing.
From now on, Bai Jingting's many investments will be deeply tied to him.
Even though this time he was deeply involved in the "Zhan Chunshan Incident", it was revealed that the other party was suspected to have had experience working for CCTV in the early years, and was also suspected of secretly filming rehearsal videos.
But this news has not been confirmed.
2. Unique insight, soaring into the sky
Bai Jingting's acting career initially "taken off" not because of acting skills, but because of variety shows.
In 2016, with his witty and clever performance, he became a regular guest on "Celebrity Detective". His popularity gradually increased and his resources increased.
However, the audience only saw his frequent use of famous quotes in "Ming Detective", but they did not know that behind this was the result of his crazy watching of Han Zong's bad jokes and plotting jokes.
But at that stage, he could only be regarded as a third-tier star. The works such as "The Summer Solstice Has Not Come" and "Tiansheng Long Song" that were aired one after another were all dramas with celebrities but not celebrities.
, in particular, did not play many roles, and was rated as a "beautiful background board" by the outside world.
In 2018, 24-year-old Bai Jingting established Changxing Bai Jingting Film and Television Culture Studio.
In the same year, he established "Leben Film and Television" with a registered capital of 5 million, and was officially upgraded to White Boss, holding 51% of the company.
Although this company only has him as an artist, it is qualified for filmmaking - not long after his debut, Bai Jingting once said in an interview that he hoped to become a producer when he matures.
The reason behind establishing a film and television company may be his various plans and plans for his career, which shows that his ambition is not small.
In the middle of the same year, the workplace drama "Ordinary Glory" starring Bai Jingting started filming in Shanghai, in which he played Sun Yiqiu, a newcomer to investment banking.
Perhaps it was because of this role that he came into contact with the investment field and learned a lot of investment banking knowledge in order to act.
With the guidance of his agent Su Weiming, Bai Jingting started his investment career after that, focusing on making a fortune silently.
In the next two years, his acting career will still be dominated by "variety show star", because the successive broadcasts of "Ordinary Glory" and "Light with the Morning" received mediocre response.
But he was also selected into the Forbes China 30 Under 30 list in 2019, and he is worth a lot of money.
However, the real explosion of Bai Jingting's career will be in 2021.
This year, on the surface, he produced works such as "Glory Ping Pong" and "You Are My Chicheng Fortress".
In private, Bai Jingting officially entered the investment circle and jointly invested 10 million with his agent Su Weiming to establish Hainan Baimingle Management Partnership.
At that time, the name of this company was interesting and it was even on the hot search list.
Four months after the company was established, it invested in Yuna Health Investment - the company manages more than 30 funds, focusing on investments in new materials, 5g applications, Internet of Things and other fields, with a cumulative management scale of more than 5 billion yuan.
Since then, Bai Jingting has officially become a "limited partner (LP)", which is simply an investor. He is also jokingly called "financier dad" by netizens.
In fact, in recent years, many celebrities in the entertainment industry have already transformed themselves into LPs and entered the venture capital circle, such as Huang Lei, Wang Han, He Jiong, Li Bingbing, etc.
For most celebrities, after achieving financial freedom, it is indeed a bright road to use the accumulated abundant capital to start a business or invest, thereby achieving wealth appreciation and personal transformation.
As a "post-90s niche", Bai Jingting has a unique eye for investment before he has reached 30 years old, which is worthy of the audience's admiration.
3. Territory expansion, controversy continues
In addition to investment, his other business territories are also progressing in an orderly manner.
The outside world knows that Bai Jingting was once famous for his "love of shoes", and was "complained" by He Jiong:
When I went to his house for dinner, there was not even a table, and the living room was filled with shoe boxes.
In fact, anyone who knows the industry should know that his collection of so many shoes is also very valuable. As a result, he has been recognized by the sneaker brand and has become a brand spokesperson.
Although Bai Jingting also said that he was a "renter" when recording the variety show "Please Help the Refrigerator" in the same year.
But soon after, he changed his identity and exposed the panoramic view of his residence in a vlog he sent himself. Immediately, sharp-eyed netizens discovered:
Bai Jingting's life is extremely luxurious. A water bottle alone costs thousands of yuan, and the sofa in the living room is even more expensive. It costs tens of thousands...
This "overwhelming wealth" may have something to do with his successive filming of hit dramas such as "The Beginning" and "Everyday Life", as well as his entry into the trendy brand market.
In January 2022, Bai Jingting, as the major shareholder, established Brand Management Co., Ltd. with a registered capital of 5 million.
This company operates fashionable clothing brands with the trademark "goodbai".
But what is little known is that in addition to "goodbai", his famous quotes in "Ming Detective", such as "another price" and the English version of "another price", have also been registered by Bai Jingting's shareholding companies. trademark.
But the trendy brand store Goodbai was the first to enter the audience's field of vision. Bai Jingting is the spokesperson, and it is inevitable to wear "bringing goods" in daily life and variety shows.
And because he is in the entertainment industry, many celebrities will also choose his clothing items in their outfits.
The co-star of "South to North", Jin Chen, is also known as the "wild spokesperson of Goodbai" - she has worn the brand's T-shirts, sweatshirts and skirts many times.
In addition, actresses such as Tan Songyun, Bai Lu, Yu Shuxin, Zhou Yutong, Yang Chaoyue... and even supermodel "cousin" Liu Wen have worn this brand's items.
When Bai Jingting was filming "Chang Feng Du" and his female partner Song Yi had the most scandalous stage, the other party often wore Goodbai to "show off"...
To a certain extent, Goodbai does not seem to need publicity and can achieve good results. Out of circle effect.
Therefore, when the brand's store opened, it was an unprecedented event:
fans had to wait for 7 hours to enter the store to make purchases.
The reason why goodbai is so popular is largely due to Bai Jingting's brand positioning of "differentiation and down-to-earth", which plays a role.
Compared with brands such as canotwait, a brand run by William Chan, teamwang by Jackson Wang, and d.desirable by Wang Hedi, Goodbai’s prices seem to be more affordable.
But in terms of quality control, it has frequently encountered various negative news.
Some time ago, a denim jacket of this brand priced at 999 yuan was notified by the official website for failing to pass the random inspection.
At first, the brand seemed to want to pretend to be deaf and dumb, but after seeing so many complaints from the public, it slowly responded and apologized.
The public’s views on this are basically one-sided:
“It’s OK to cut leeks, but the quality cannot be bad!”
In addition to clothing, Bai Jingting also opened a cafe with the same name, but the store has not been opened yet, so I don’t know what the quality control is. Sample.
The above is the business layout of Bai Jingting, who has been in business for 10 years. Although it does not seem complicated, he is called an "investment genius" by the outside world.
However, the incident of "grabbing the c seat" during the Spring Festival Gala has caused him to be angrily criticized by netizens, and the good popularity he has worked so hard to cultivate is also in jeopardy.
And with so much investment currently in his hands, he may not panic. After all, in addition to his acting career, his business experience is also flourishing.
