Interface News Reporter | Huang Wenbin
Interface News Editor | Jiang Yan
At 21:00 last night, Weibo @Lianrui Pictures stated in a statement that the currently screening movie " Let's Shake the Sun Together " is in schedule selection A major mistake has occurred, and the film will be withdrawn from the Spring Festival schedule starting on February 16th and postponed to March 30th.
Full text of Lianrui Pictures statement
The movie "Let's Shake the Sun Together" is directed by Han Yan, starring Peng Yuchang, Li Gengxi and others. It tells the story of two terminally ill young people who met and interacted with each other because of the "Relay of Life" agreement. Stories of healing.
As early as when the film was scheduled to be released, the move of "Let's Shake the Sun Together" to be released during the Spring Festival has caused controversy. On the one hand, the live-action movies released in the same period as "Let's Shake the Sun Together" are " hot ", "Flying Life 2", "Article 20" and " Mr. Red Carpet ". What these films have in common is that the creative team is a combination of well-known directors and actors, while Han Yan, Peng Yuchang and Li Gengxi are obviously not as well-known as Jia Ling, Zhang Yimou, Shen Teng and others. On the other hand, this tragic movie about the love story of a "dying man" is incompatible with the festive atmosphere of the Spring Festival. Although "Hot", "Flying Life 2" and "Article 20" also have relatively heavy plots, the tone of the story is positive and the cruel reality will eventually be defeated. "We Shake the Sun Together" is on the contrary. No matter how optimistic and humorous the protagonist who is seriously ill is, he will always face death. Suffering is the end of the story rather than the process.
Whether it is the main creative lineup or the theme of the movie, "Let's Shake the Sun Together" is an outlier among the live-action movies during this year's Spring Festival. However, this movie was once placed on high hopes of "enriching the genre of Spring Festival movies". Director Han Yan once said in an interview with Sina Entertainment: "I think this market actually needs some differentiation. "Let's Shake the Sun Together" is a very warm movie, and I think it is also an option."
And Without the right time, right place, and right people, the film schedule for "Let's Shake the Sun Together" was not optimistic from the first day of its release. According to Maoyan Professional Edition, from February 10 to February 13, the film’s share of the film schedule dropped from 7.3% to 5.4% to 3.2% and 3.0%. The film schedule directly affects the box office. The single-day box office of "Let's Shake the Sun Together" also dropped from 31.5153 million yuan to 14.6526 million yuan, 9.0091 million yuan, and 6.1125 million yuan.
As the only love movie in the schedule, "Let's Shake the Sun Together" failed to achieve a "counterattack" on Valentine's Day. Although the proportion of films scheduled on February 14 increased slightly to 4.5%, and the single-day box office rose to approximately 28.82 million yuan, there is still a huge gap compared with films released in the same period. As of the 14th, the box office of new Spring Festival films has exceeded 5.7 billion yuan, while the cumulative box office of "Let's Shake the Sun Together" in the five days since its release was only 91.7 million yuan.
Facts have proved that "family fun" is still the main theme of the Spring Festival schedule, and it is difficult for tragic movies such as "Let's Shake the Sun Together" to squeeze into this schedule.
Fortunately, the reputation of "Let's Shake the Sun Together" is still optimistic. As of the 14th, the film's Douban score was 7.9, even higher than the 7.8 scores of "Flying Life 2" and "Article 20". The story of a terminally ill patient facing death is not without market. Director Han Yan has also achieved success in this type of film. "Let's Shake the Sun Together" is the final chapter of director Han Yan's "Life Trilogy", the first two works of the series "Get Out!" "Tumor King" and "Send You a Little Red Flower" were released on August 13, 2015 and December 31, 2020 respectively, with a cumulative box office of 510 million yuan and 1.432 billion yuan respectively.
In addition, competition among films in unpopular schedules is relatively small, which is conducive to the fermentation of word-of-mouth and long-term box office harvest. Therefore, films with less strong creative lineups but good reputations are suitable for release in unpopular schedules. The release during the Spring Festival has already accumulated a good reputation for "Let's Shake the Sun Together". After losing the competition with leading films, changing the schedule to March 30 is a wise move to make up for the situation.
