Jimu News Reporter Rong Yu
With the keyword " Jia Ling " dominating the hot searches on major social platforms for five consecutive days, the 2024 Spring Festival has quietly passed the halfway mark. As of 8 pm on February 14, the Spring Festival box office has reached 5.7 billion (including pre-sales), and the number of moviegoers has reached 114 million. Among them, Jia Ling's second directorial work " hot " accounted for 5.7 billion in box office With a ratio as high as 34.5%, it is undoubtedly the biggest winner during the Spring Festival.
big data shows that so far, Hubei audiences have contributed a total of 238 million box office to the Spring Festival, and among these box office, "Hot and Spicy" alone accounted for 35.2%, which shows the preference of "old family members" for Xiangyang girl Jia Ling.
Judging from the market response in the five days before the Spring Festival, all the films in the period have achieved success and are full of gains.
As the "topic king" during the Spring Festival, Jia Ling and "Hot and Spicy" have been on the hot search list since the first day of the new year. "Jia Ling's abdominal muscles", "Jia Ling now", "Jia Ling" Terms such as "Ling really lost 100 pounds", "Jia Ling boxing", "Jia Ling is so beautiful after losing weight", "Jia Ling cried", etc. took turns to be on the hot search, causing the film's box office to rise extremely sharply.
At present, the box office of "Hot and Spicy" is about to exceed 2 billion, and according to big data predictions, the final total box office of the film is expected to reach 4.2 billion. If this goal is achieved, there will be two films directed by Jia Ling in the top ten box office lists in China's film history ("Hello, Li Huanying" currently ranks third with a box office of 5.413 billion), and Jia Ling will also officially become China's A new "mountain" in the film industry.
Due to the brilliance of "Hot and Spicy", many viewers underestimated " 2", which is currently second only to it at the box office. This racing-themed movie, directed by Han Han and starring Shen Teng, Fan Chengcheng and others, is hailed as Han Han's best work to date, and has also been rated as the "most entertaining" movie during this year's Spring Festival. At present, the box office of "Flying Life 2" has reached 1.7 billion, which is about to surpass the 2019 Spring Festival "Flying Life" (1.728 billion) and become Han Han's highest-grossing work since he became a film director.
The current third runner-up at the box office during the 2024 Spring Festival is the "required" film " Bears: Reverse Time and Space ". You may know that many children like "Xiong Da, Xiong Er, Bald Qiang", but you may not know that so many people have silently contributed to its box office in the past few days. Currently, the box office of "Bear Bears: Reversing Time and Space" It is about to exceed 1 billion, and the total box office of the "Bear Bear" series of movies has also reached an astonishing 6.5 billion. There are no hot searches and no need for publicity. Xiong Da, Xiong Er, and Bald Qiang can just make a fortune in silence, which is great.
In the Hubei film market during the Spring Festival, "Hot", "Flying Life 2" and "Bear Infested: Reversal of Time" also ranked in the top three box office. Among them, "Hot" had both box office share and movie attendance. The advantages are obvious. According to Jimu News reporters, in order to thank her hometown audiences for their love over the years, Jia Ling will return to Xiangyang, Hubei Province on the sixth day of the Lunar New Year to lead many of the main actors of "Hot and Spicy" to interact with her hometown audiences. Xiangyang viewers who want to meet Jia Ling at home should be prepared in advance.
(Picture source: public information from the film company)
(Source: Jimu News)
