The 2024 Spring Festival will create a good start.
According to Beacon Professional Edition, as of 12:40 on February 12, the total box office of new films in the 2024 Spring Festival season (including screenings and pre-sales) exceeded 3 billion yuan.
" hot " ranked first with a box office of nearly 1 billion yuan, " speeding life 2" followed closely, "Bear Infested·Reverse Time and Space" ranked third, " Article 20 " "Red" "Mr. Blanket" and "Let's Shake the Sun Together" are temporarily ranked fourth to sixth. What is gratifying is that the new films released during the Spring Festival this year are all top-notch films, and have been given high ratings by viewers on various rating websites. Although they are more or less based on comedies, each film has its own highlights.
Jia Ling, another win
"Hot", just like its title, is the most "hot" film in the entire Spring Festival, and is expected to maintain this popularity until the end. When Jia Ling appeared with a completely new image on and off the screen, the character and herself merged into one, which made the audience marvel. The topic aroused public opinion, and the film's box office was also pushed up.
It has been more than a year since Jia Ling's last public appearance. In order to film "Hot and Spicy", she turned down variety shows, large-scale parties and other exposure opportunities, and the suspense remained until the day of the film's release. Therefore, when the film story enters the second half, Du Leying, played by Jia Ling, travels through four seasons and reinvents herself through boxing, undergoing tremendous changes from body to spirit. It makes people sigh at the amazing efforts Jia Ling has put in as an actor. The more her image as a comedian is deeply rooted in people's hearts, the more shocking this change in her mental outlook will be.
It can be said that Jia Ling's personal practice transcends film skills and realizes the theme expression of "how kind people find themselves and learn to love themselves". Jia Ling also used "Hot and Spicy" to prove that the great success of "Hello, Li Huanying" was not accidental. From the perspective of directing ability, it has also been greatly improved compared to the previous work. As of now, the box office of "Hot and Spicy" has approached the 1 billion mark.
Maoyan Professional Edition has raised its forecast for the total box office of "Hot and Spicy" in the mainland, from 3.7 billion yuan to 4.47 billion yuan. If the total box office of "Hot and Spicy" can reach this figure, then this will mean that the top ten movies in China's box office list will be occupied by films directed by Jia Ling, and "Hot and Spicy" plus "Hello, Li Huanying" will gain The 5.413 billion yuan result is expected to push her into the list of directors with a box office of 10 billion yuan.
The film that currently poses a certain threat to the box office championship of "Hot and Spicy" is "Flying Life 2". The film received over 900 million yuan in box office, which is close to the figures of "Hot and Spicy".
Two years ago, Han Han's youth romance film "Four Seas" failed to make it to the Spring Festival release. This time he returned with the original cast of "Flying Life". This turnaround was also brilliant, and the reputation surpassed that of the previous film. Unless there are any accidents , the final box office hit will easily surpass the 1.728 billion yuan box office created by the previous film in 2019.
After "Riding the Wind and Waves" and "Flying Life", Han Han returned to his comfort zone and filmed his favorite racing culture. If you just repeat yourself from the previous work, I'm afraid you won't be able to get the current market feedback. The new film combines racing culture with mid-life crisis issues, and the laughs are naturally everywhere in it. The fate of driver Zhang Chi, played by Shen Teng, and the grassroots racing team has twists and turns. The suspense of whether they can win once is touching people's hearts. The racing scenes in extreme environments are quite interesting. In order to be thrilling, the scenes and action design have also been greatly improved. As the lead actor in the film, Shen Teng once again proved his box office appeal. He showed the decadence of middle age and the idealism that remains true to his original aspirations in a relatively balanced way.
"Bear Bears" surpassed the live-action film
this Spring Festival release. "Bear Bears Reversal of Time" continues last year's momentum and continues to challenge the status of the first-tier live-action films. Currently, it has rewritten its pre-sale performance with a box office of over 500 million yuan. Moving forward one place surpassed "Article 20" and reached third place, becoming a box office watershed.
It took ten years for the "Bear Bears" series to develop from a cartoon for children to becoming the first choice for parent-child groups during the Spring Festival, gathering a group of loyal fans with extremely high stickiness. Since the launch of the first major movie in 2014, the series has currently received more than 6 billion yuan in box office, with steady growth in terms of quality and market performance.According to Maoyan Professional Edition's prediction, its total box office in the mainland is 2.39 billion yuan. If this number can be successfully achieved, this will be the best box office performance of the "Bear Bears" series in the mainland market.
After "Man Jiang Hong" topped the list of the Spring Festival last year and became the annual box office champion, the prolific Zhang Yimou assembled a number of star actors such as Lei Jiayin and Ma Li to produce a realistic comedy movie "Article 20" in this Spring Festival. 》. Many of the participating actors are from the crews of "The Long Season" and "The Furious". For example, Gao Ye, who played the sister-in-law in "The Furious", plays a neat and upright prosecutor in the film, and Fan Wei, the star of "The Long Season", Playing the role of the bully leader, Chen Minghao plays the empty-talking detective captain in the film, giving the audience the experience of traveling back and forth between movies and dramas. The film integrates the issue of "justifiable defense" with the shortcomings of life, interspersed with narratives, and essentially explores serious practical issues, but the tone fits the lively atmosphere of the Spring Festival, with a lively pace and both laughter and tears.
However, so far, the box office performance of "Article 20" has slowed down compared with the pre-sale stage, falling behind "Bear Bears" and ranking fourth. Judging from data such as film schedule proportion and attendance rate, the remaining two live-action movies "Mr. Red Carpet" and "Let's Shake the Sun Together" currently have a certain gap with the first four films. According to Maoyan Professional Edition's prediction, the final release of the two films The average price is more than 100 million yuan.
Generally speaking, the quality of the new films released during the Spring Festival this year is relatively good, with no obvious shortcomings. In addition, the overall schedule has the advantage of one day longer than last year. It is not difficult for the total box office to exceed last year's 6.766 billion yuan. The fierce competition for the Spring Festival has just entered the middle stage. The competition between "Hot and Furious" and "Flying Life 2" is still going on. There is a little suspense about the winner and runner-up. The other films are also expected to achieve good results in the long-term screenings with stable reputation.
