The pre-sale box office exceeded 300 million, and the first-day box office reached 1.359 billion. surpassed last year’s Spring Festival performance of . As of 17:00 on February 12 (the second day of the Lunar New Year), the box office for the 2024 Spring Festival has exceeded 2.1 billion. There is no doubt that this year's Spring Festival box office has had another "good start" at the box office.
Compared with last year’s blockbuster period, which was full of industrial blockbusters, masterpieces by famous directors, and various themes, this year’s Spring Festival movies are undoubtedly a “small year” in terms of quantity, type promotion, and stories. After all, "Bear Bears: Reversal of Time" ranked among the top three at the box office. However, the film's reputation has improved overall. Compared with last year's "The Wandering Earth 2",
stands out, and other movies hover around 7 points. This year's Spring Festival movies are almost all "8-point goalkeeper" . At present, " speeding life 2" leads the reputation of the Spring Festival. Douban scored 8.2 points, and currently it has dropped to 8.1 points. "Article 20" and "Hot and Spicy" both scored 7.9 points. Almost all of them have reached the level of being quite interesting and moderately successful. It seems that it’s not just the Spring Festival Gala that has made progress.
Among this year’s movies, two movies talked about the self-transcendence of by . Among them, "Flying Life 2" not only pursued the championship on the track, but also won the "Spring Festival" championship in both pre-sale box office and word-of-mouth. .
The battle of the Spring Festival is more exciting than the movie
Han Han's new movie, "contains 100% ", can the audience still trust it?
Through comedy sketches and related movies, Shen Teng successfully achieved national popularity for both himself and "Happy Twist" within three years. However, in recent years, seems to have become the copy machine of traffic passwords, , and there has been extreme homogeneity and impetuousness to make quick money.
Happy twist " Charlotte's troubles " stills
"Hanteng volume" From the standard of measuring comedy, has become a fig leaf for false propaganda . The excessive word-of-mouth reputation of Shen Teng and Happy Twist also caused related movies to have an extreme conflict between box office appeal and word-of-mouth poison.
From this point of view, Han Han's "entry" has made things worse. A talented writer who became famous at a young age in the paper media era and a representative figure of "doing one's work" successfully entered the film market with literary and artistic films, but 's commercial film war in the Internet era failed in the middle. " Four Seas " had a bad reputation for a while, and "fake literature and art are really greasy" also made Han Han's Spring Festival stalls have a bad start.
Han Han's "Four Seas" stills
So this year, the racing theme is not so new, An unknown predecessor with a score of 6.9, a controversial main creator, and an ordinary comedy presentation method, but it encountered the "Subject Three" craze of the same name in the early stage of the film's promotion, and it grasped the imitation and word-of-mouth in the short video era. Wang's marketing method also captured the driver's license anxiety of young people, and carried out a wave of precise emotional marketing.
After all, in 2024, attracting audiences into cinemas, perhaps the method is more important than the content .
But it is still in 2024, in the post-cinema era, that ’s powerful and stable core can make the movie stand up.
A very neat “family movie”
The shift in audience preferences determines the use of AI thinking to make The era of laughter and curses, gags, flashy, and short-lived comedies has passed. purity and sincerity have become a surefire way to impress the audience.
Compared with the silent previous work, "Flying Life 2" cleverly We made subtraction , grasped the Spring Festival audience’s demand for pure happiness and pure sense of involvement in the movie world, and presented the audience with an overwhelming, original ecology that cannot see in the advertising placement of during the Spring Festival Gala. The sketch-style jokes , and the ordinary people's "joke-like" life that are loved to be seen in short videos.
The pre-sale box office exceeded 300 million, and the first-day box office reached 1.359 billion. surpassed last year’s Spring Festival performance of . As of 17:00 on February 12 (the second day of the Lunar New Year), the box office for the 2024 Spring Festival has exceeded 2.1 billion. There is no doubt that this year's Spring Festival box office has had another "good start" at the box office.
Compared with last year’s blockbuster period, which was full of industrial blockbusters, masterpieces by famous directors, and various themes, this year’s Spring Festival movies are undoubtedly a “small year” in terms of quantity, type promotion, and stories. After all, "Bear Bears: Reversal of Time" ranked among the top three at the box office. However, the film's reputation has improved overall. Compared with last year's "The Wandering Earth 2",
stands out, and other movies hover around 7 points. This year's Spring Festival movies are almost all "8-point goalkeeper" . At present, " speeding life 2" leads the reputation of the Spring Festival. Douban scored 8.2 points, and currently it has dropped to 8.1 points. "Article 20" and "Hot and Spicy" both scored 7.9 points. Almost all of them have reached the level of being quite interesting and moderately successful. It seems that it’s not just the Spring Festival Gala that has made progress.
Among this year’s movies, two movies talked about the self-transcendence of by . Among them, "Flying Life 2" not only pursued the championship on the track, but also won the "Spring Festival" championship in both pre-sale box office and word-of-mouth. .
The battle of the Spring Festival is more exciting than the movie
Han Han's new movie, "contains 100% ", can the audience still trust it?
Through comedy sketches and related movies, Shen Teng successfully achieved national popularity for both himself and "Happy Twist" within three years. However, in recent years, seems to have become the copy machine of traffic passwords, , and there has been extreme homogeneity and impetuousness to make quick money.
Happy twist " Charlotte's troubles " stills
"Hanteng volume" From the standard of measuring comedy, has become a fig leaf for false propaganda . The excessive word-of-mouth reputation of Shen Teng and Happy Twist also caused related movies to have an extreme conflict between box office appeal and word-of-mouth poison.
From this point of view, Han Han's "entry" has made things worse. A talented writer who became famous at a young age in the paper media era and a representative figure of "doing one's work" successfully entered the film market with literary and artistic films, but 's commercial film war in the Internet era failed in the middle. " Four Seas " had a bad reputation for a while, and "fake literature and art are really greasy" also made Han Han's Spring Festival stalls have a bad start.
Han Han's "Four Seas" stills
So this year, the racing theme is not so new, An unknown predecessor with a score of 6.9, a controversial main creator, and an ordinary comedy presentation method, but it encountered the "Subject Three" craze of the same name in the early stage of the film's promotion, and it grasped the imitation and word-of-mouth in the short video era. Wang's marketing method also captured the driver's license anxiety of young people, and carried out a wave of precise emotional marketing.
After all, in 2024, attracting audiences into cinemas, perhaps the method is more important than the content .
But it is still in 2024, in the post-cinema era, that ’s powerful and stable core can make the movie stand up.
A very neat “family movie”
The shift in audience preferences determines the use of AI thinking to make The era of laughter and curses, gags, flashy, and short-lived comedies has passed. purity and sincerity have become a surefire way to impress the audience.
Compared with the silent previous work, "Flying Life 2" cleverly We made subtraction , grasped the Spring Festival audience’s demand for pure happiness and pure sense of involvement in the movie world, and presented the audience with an overwhelming, original ecology that cannot see in the advertising placement of during the Spring Festival Gala. The sketch-style jokes , and the ordinary people's "joke-like" life that are loved to be seen in short videos.
At the same time, it eliminates the gimmicks such as sex, stardom, fishiness, etc. that are inappropriate during the "New Year" period and the overly greasy preaching in chicken soup. Although retains the nutrients and idealism of in chicken soup, it also makes the movie It has a touch of surrealism.
This kind of "true and false", even when the truth is fake, the fakeness is also real drama, but adds a higher quality to the movie than ordinary comedy. In combination with Han Han's music, pictures and lighting, which have always had a certain artistic aesthetic , color, composition, the audience can see many classic and familiar shadows of in the movie . The reappearance of hard-core knowledge about racing elements also realizes the transfer of new knowledge.
combined with the anxiety of competitive sports in minutes and seconds, the metaphor of nature and uncertain factors, and the mobilization of emotions, successfully allowed the audience to follow the protagonist to relax to achieve an immersive experience of temporarily rising from adversity. There are no messy emotional lines, no scattered family, and no old-fashioned emotional cards.
"Flying Life 2" shows a pure comedy background . It is not a tragedy or a satire, is just a comedy .
Although the plot is still full of twists and turns, and the journey back to love still encounters typical deliberate obstacles, but compared to the "too many elements" of most commercial comedies, and the excessive sense of suspension of "everything needs to be taught", it cuts out the complex and simplifies it. "Flying Life 2" only retains the main narrative line of "returning to the game" , does not have the deliberately bloody plot of such as brothers and friends turning against each other, which makes people have a headache. has successfully returned to the original pursuit of similar themes and types of movies. —— inspires and inspires .
self-deconstruction, or self-realization?
What makes "Flying Life 2" really fly is the drastic abandonment of oneself.
Zhang Chi is naturally a fictional character, but he also has countless real aspects in him. The dejection after encountering a major change in life, the clown-like humor of finding joy in suffering, the helplessness of "lying down" but not accepting the fate , the sigh of "it is better to accept the past", all show that "cannot roll" in ordinary people The hedging of efforts and stagnation .
This also determines the changes in Zhang Chi, from lying down to objective recognition, to giving up, to the heroic spirit of a last-ditch fight, and finally reaching perfection for himself. In the classic "counterattack, mv-style emotional rendering, super Reality" 's "Korean-style three-axe" is ideal, but it is still real.
Every group of characters in the movie is a control group . The distinctive deconstructionism in the early stories is also the most distinctive source of the movie's "high-level comedy sense".
Racing and extreme sports themselves are "the way of survival of successful people" with strong elitism. At the same time, the natural law of survival of the fittest in competitive sports also facilitates people to project the competition between survival and life in watching movies. middle. But at the same time, this elite color also determines that the car itself is unattainable - "away from the dust".
However, "Flying Life 2" deconstructs the distant, mysterious, complex, dangerous and magical Bayinbuluke into the down-to-earth "eternal soil" , and uses countless close-ups of the soil under feet and the soil under the wheels. , let the desensitization training of conquering difficulties and "facing difficulties" materialize , looking for the helplessness and persistence of the lead seal, and also materialize the word "struggle" in chicken soup, giving passion and vitality to the movie.
uses the "Laotou Le" electric car to deconstruct the dominance of luxury cars and the elitism of racing , which is also a mockery of the consumer society by ordinary people. Auto repair shop apprentices, driving school students enter the formal racing arena, and even a temporary " grass team" can successfully counterattack and become the team championship. No matter what real life is like, the upward channels in the ideal world are always open, which undoubtedly adds "fire point" to the movie.
The missing lead seal is not in the soil, but in a dusty warehouse.This dramatic, unexpected but "reasonable" result just proves that the world is a straw team . The amazing thing is that ordinary people actually have the opportunity to gain opportunities, realize themselves, and have "elegant people sent from heaven" to make code run smoothly in the Caotai team. For people who have experienced the cold winter at the beginning of the new year, is undoubtedly a shot in the arm to .
Admittedly, as a neat movie, it still has some shortcomings. After all, it has a single male perspective, a slightly traditional chicken soup value delivery, a relatively flat story , and Han Han's teenage fantasy that remains unchanged in middle age. , are not in line with the current value judgment context of the Internet. Similar to the popular comedy movie "The Annual Party Can't Stop" in January, it is also slightly less popular in terms of concept, comedy style and promotion.
However, compared to ordinary commercial comedies that are packed with jokes, have no scheduling, rely on pretending to be stupid and show off spectacles to attract attention, "Flying Life 2" can undoubtedly serve as a watershed role , combining comedy and vulgarity. , seriousness and deconstruction, "nipple fun" and life thinking, poisonous chicken soup and value transfer, play the role of an indispensable entertainment project during the Spring Festival period, and be an "8-point goalkeeper" for the opposite version.
Admittedly, as a neat movie, it still has some shortcomings. After all, it has a single male perspective, a slightly traditional chicken soup value delivery, a relatively flat story , and Han Han's teenage fantasy that remains unchanged in middle age. , are not in line with the current value judgment context of the Internet. Similar to the popular comedy movie "The Annual Party Can't Stop" in January, it is also slightly less popular in terms of concept, comedy style and promotion.
However, compared to ordinary commercial comedies that are packed with jokes, have no scheduling, rely on pretending to be stupid and show off spectacles to attract attention, "Flying Life 2" can undoubtedly serve as a watershed role , combining comedy and vulgarity. , seriousness and deconstruction, "nipple fun" and life thinking, poisonous chicken soup and value transfer, play the role of an indispensable entertainment project during the Spring Festival period, and be an "8-point goalkeeper" for the opposite version.
