The dragon is auspicious and warm to welcome the spring. On February 9th, New Year’s Eve, the public welfare live screening event “Warming the Heart to Welcome the Year of the Dragon and Watching the Spring Festival Gala in Cinemas” hosted by China Central Radio and Television and China Film Co., Ltd. and hosted by China Broadcasting Television Satellite Co., Ltd. came to a successful conclusion.
This event relied on China Film’s “appointment screening” platform to hold ten live special screenings of the Year of the Dragon Spring Festival Gala in the cinity theaters of ten theaters in nine cities, including Hangzhou and Zhengzhou. We also invite couriers, migrant workers, sanitation workers and other workers in foreign lands who are unable to reunite with their families during the Spring Festival to ensure the normal operation of the city, to watch the CCTV Year of the Dragon Spring Festival Gala and spend time together with audiences across the country on the big screen. During the Spring Festival, let’s feel the warmth of the social family together. The
event is co-organized by China Cinemas, Sichuan Pacific Cinemas, Jiangsu Xingfu Blue Ocean Cinemas, Zhejiang Times Cinemas, Hubei Yinxing Cinemas, Wanda Cinemas, Hengdian Cinemas, and Womei Cinemas.
Nine-city grassroots workers warmly gathered in multiple city theaters to watch the live broadcast of the New Year's Eve Gala
China Central Radio and Television and China Film Co., Ltd. actively carry out cultural construction and increase the spiritual and cultural wealth of society. At the moment when the country and the people need it Playing a leading role, he has hosted and participated in many public welfare cultural activities that benefit the people.
The eight cinema lines participating in this live screening event have selected cinemas covering Changsha, Haikou, Hangzhou, Chengdu, Nanjing, Jinan, Nanchang, Zhengzhou, Dongying and other cities. Each cinema has specially selected cinity cinemas with the best audio-visual effects. As the screening hall for this event, two cinemas in Jinan and Nanchang specially opened the cinity LED cinema that has just been put into operation to provide the audience with a smoother and clearer top-level visual experience. This event invited grassroots workers from nine cities to the theater to watch the Spring Festival Gala on the big screen to celebrate the New Year. At the
event, the audience said that it was heart-warming to be invited to participate in the event during the Spring Festival, the most grand traditional festival of the Chinese nation. “Every year when everyone goes home for the New Year, we all stay alone because of our work, but today The live screening of the Year of the Dragon Spring Festival Gala specially opened for us tonight made us feel very warm this winter."
Actively respond to the cultural digitalization strategy and create a new scene format for movie live broadcasts
China Central Radio and Television Station Spring Festival Gala has been in operation for more than 40 years. It has made positive contributions in meeting the cultural needs of the people, enhancing the influence of Chinese culture, and stimulating the vitality of Chinese culture. contribute. While promoting the inheritance and innovation of China's excellent traditional culture, the Spring Festival Gala brand also continues to inject new cultural vitality into the vast market.
In recent years, China Film Corporation has kept up with the times, continuously promoted the development of digital multiplex scenes in cinemas, and continued to explore new formats of cultural digital technology. On New Year's Day in 2024, China Film and Television cooperated with China Film Broadcasting Corporation to simultaneously broadcast the "2024 Vienna New Year Concert" in nearly a hundred theaters across the country, creating a precedent for live broadcast in theaters and attracting great attention from the industry. In this public welfare live broadcast of the Spring Festival Gala, the audience also highly affirmed this viewing format. They all said that watching the Spring Festival Gala on the big screen in the theater was a very unique experience.
In the new year, China Central Radio and Television and China Film Corporation will continue to shoulder cultural responsibilities and social responsibilities, with the important goal of meeting the spiritual and cultural needs of the people, going to the grassroots level, deeply caring for the lives of different groups of people, and using Practical actions convey warmth, create more diversified cultural content and more diverse viewing methods for audiences, contribute high-quality screening content to audiences across the country, and create a good viewing experience.
