There is less than a day left before the Spring Festival, and many Lunar New Year movies are already gearing up and waiting to be released.
Many of these films are heavyweight films that have attracted public attention. The casts and plots of the films are explosive, and they are very competitive at the box office.
Currently, although the Spring Festival movie schedule has not been officially released, it is not difficult to see from the box office rankings of pre-sale movies that the pattern of movies has changed.
and who will become the dark horse in the future also make netizens feel special expectations.
First of all, judging from this pre-sale, the most unsuspecting one is " Hot and Spicy Hot ". The current pre-sale box office is 400 million yuan, and more than half of it is due to this movie.
Audiences said they were not surprised that this movie could take the top spot.
All the actors in the movie are powerful. Jia Ling and Lei Jiayin , the two male and female protagonists, have been box office champions respectively.
Lei Jiayin performed outstandingly in last year's Lunar New Year movie "The River Is Red", while Jia Ling earned a lot of tears from the audience in the Lunar New Year movie "Hello, Li Huaying" the year before, so these two actors have good reputations and box office success. Gao's masterpiece.
believes that they also have acting skills and vision for film selection, which will undoubtedly give the audience a dose of reassurance.
At the same time, it’s not enough to have a good cast. The most important thing about a
movie is whether the plot is attractive and whether the quality is excellent. Judging from the leaked trailers, we can't tell how exciting the movie is. It may also be to maintain a sense of mystery and save the exciting plot until the movie is released. back.
At the same time, this movie has been constantly marketing Jia Ling's weight loss success since the warm-up.
said that Jia Ling lost 100 kilograms, which caused a high degree of discussion on the topic and aroused the curiosity of netizens. They all wanted to go to the cinema to see what Jia Ling looked like after losing 100 kilograms.
From the current point of view, this is undoubtedly a very successful marketing method. As long as Jia Ling really loses weight after the movie is released, then this marketing will not overturn.
It is also the various factors of marketing, film quality, and cast that allowed this movie to achieve a good start. The box office pre-sales performance even surpassed the work " Article 20" joined by director Zhang Yimou. This is also It's a bit surprising.
After all, in the eyes of many people, Zhao Liying's performance this time has made a small breakthrough, and Shen Teng and Ma Li are both guaranteed box office success. This movie should become the most powerful competitor of "Hot".
However, apart from the box office pre-sale of "Article 20" which is a bit surprising, the most surprising thing is actually Andy Lau's work " Mr. Red Carpet ".
The current pre-sale box office performance is particularly dismal, even worse than the children's movie "Bear Bears" on schedule.
You must know that the audience for cartoons is much smaller than the audience for ordinary movies. Most of them only occupy a part of the traffic, but the box office results of this movie are so embarrassing. It makes people say that Andy Lau's box office appeal is no longer good. .
Of course, if we think about it carefully, we will realize that it is not that Andy Lau is dying, but the changes in the general environment and the superimposed influence of multiple factors.
First of all, according to previous rumors leaked from the film industry, many movies during the Spring Festival this time have adopted a split distribution system.
This requires the theater to give itself a certain film scheduling rate, otherwise it will not be screened in this theater. This can bring a certain guarantee to the film scheduling and maximize the benefits for the crew.
There are even some movies that adopt a bundling system. For example, "Let's Shake the Sun Together" is bundled with "Bear Bears". This means that if theaters want to show the latter, they must schedule more movies for the former.
Under these two methods of capital operation and division, the current film schedule for the first and second days of the Lunar New Year has almost been divided up by several movies.
Mr. Red Carpet who does not participate in this mode of operation will naturally have no way to get more film schedules and no way to take a piece of this fierce competition.
Many people think that this situation is too miserable, but some people say that if the film "Mr. Red Carpet" is indeed of good quality, it can also adopt a long-term development model and does not need to rely on the number of films scheduled in the first two days. If the reputation slowly ferments, the movie's box office will also rise, and it may even become a dark horse.
I have to say that the film industry is far more complicated than before.
Andy Lau has been the uncrowned king in the film industry for a while. With the emergence of more talents, it is normal to lose in the current box office competition. I also look forward to the release of "Mr. Red Carpet", the effect will exceed expectations. Bar.
