The Spring Festival of the Year of the Dragon is coming, and cinemas will once again be crowded with people. According to data from Maoyan Professional Edition, as of 16:25 on February 7, the pre-sale box office on the first day of the Lunar New Year has exceeded 300 million yuan, including " hot ", " speeding life 2", " second" "Shitiao " ranks in the top three of the pre-sale list. The pre-sale box office has exceeded 65 million yuan and is very close. It currently belongs to the first echelon. The three films "Bear Infested: Reverse Time and Space", " Mr. Red Carpet " and "Let's Shake the Sun Together" belong to the second echelon. In comparison, less than 0.3% of the films scheduled for the day for "Bajie: The Lower World of the Canopy" and "Huang Pi: The God of Wealth" dropped from the sky, and the fate of "running with them" is inevitable.
This year’s Spring Festival has a total of 8 days of holiday, which is also known as “the longest Spring Festival holiday in history.” Some people think that the new films released during the Spring Festival lack blockbusters with a high degree of industrialization, such as "The Wandering Earth 2", but in fact this is a one-sided view. The top six new film directors have all been tested by the market. For example, "Man Jiang Hong" directed by Zhang Yimou and "Hello, Li Huanying" directed by Jia Ling are the box office champions of the Spring Festival in 2023 and 2021 respectively. Their The new films "Article 20" and "It's Hot" also continue the characteristics of the previous films in terms of style, both focusing on comedy and family affection. "Flying Life" directed by Han Han was also the runner-up at the box office during the 2019 Spring Festival. The sequel "Flying Life 2" directed this time has been comprehensively upgraded in terms of cast and special effects production. The animated film "Bear Bears: Stay with Me "Bear Core"", which was released during the Spring Festival in 2023, finally achieved a high box office of 1.495 billion yuan, which surprised many people. This time, "Bear Bears: Reverse Time and Space" was fully upgraded. , which makes people look forward to it. Although it is still unclear which movie will definitely become the dark horse of this Spring Festival, these four movies all have the potential to exceed 2 billion yuan in box office.
Although this year’s Spring Festival movies focus on comedy elements, upon closer inspection, each movie is very different in its attractions and laughter. Each movie also has its own unique skills and killer features. For the audience, it can be completely based on Decide to buy tickets based on your own preferences.
"Article 20"
Keywords: cast and comedy elements
Shortly before the filming of "Man Jiang Hong" was about to start, Zhang Yimou suddenly felt that something was wrong, so he changed his mind and replaced all the original drama actors with Shen Teng. , Lei Jiayin, Yue Yunpeng and other actors who are good at comedy. Facts have proved that this bet was correct. "Man Jiang Hong" finally achieved a box office of 4.544 billion yuan, which also allowed Zhang Yimou to suddenly find the confidence to make comedy movies.
Lei Jiayin, the star of "Article 20" revealed that although the film is a legal-themed film, Zhang Yimou asked the actors to perform in a comedy way during filming. "Laughing with tears" is the effect Zhang Yimou wants to pursue. On the one hand, this fits the atmosphere of the Spring Festival. On the other hand, it also brings a light sense of humor to a heavy topic.
Spring Festival movies have become more and more "social" in nature, and movie theaters have become a social scene for family reunions, just like watching the "Spring Festival Gala" while eating New Year's Eve dinner. "Article 20" can be said to have taken this attribute to the extreme. There are 21 actors appearing on the main poster of the film. In addition to starring Lei Jiayin, Ma Li, Zhao Liying, etc., "The Long Season" and "Hurry Up" alone There are seven actors in "Fan Wei, Gao Ye, Wang Xiao, etc.", and Liu Yaowen, one of the members of the popular "Times Youth League" boy singing group, is expected to "catch all the old, middle-aged and young audiences" "the meaning of.
In addition, both Ma Li and Zhao Liying worked with Zhang Yimou for the first time, especially Zhao Liying who played a mute mother in the film. In the trailer, her performance is very intense. I believe this will also be a major topic and attraction after the film is released.
"Hot and Spicy"
Keywords: Jia Ling's weight loss and inspirational elements
What does Jia Ling look like after losing 100 pounds? It became the biggest suspense before the release of "Hot and Spicy".To be honest, this is a risky move, because Jia Ling is not an idol actor, and there may be questions about whether people are really paying attention to the results of her weight loss. However, one thing is undeniable. Linking the perseverance to lose 100 pounds with the inspirational spirit of the film is a good way of publicity.
The success of "Hello, Li Huanying" is because Jia Ling captured her true feelings for her deceased mother. In contrast, "Hot" is adapted from the Japanese film "One Hundred Dollar Love". Whether it can be successfully localized is a big challenge. Judging from the trailer, the focus is on the exaggeration of the weight of Le Ying, played by Jia Ling, before she lost weight. The film crew is waiting for a "king bomb" on the big screen to let the audience see Jia Ling's shocking weight after losing weight. Appearance.
Putting aside the "weight loss" gimmick, whether this film can be a big hit depends on whether it tells a convincing and inspirational story. The story of an ordinary girl becoming a boxer through losing weight is not a new idea. Starring Lei Jiayin is very confident about the film. He believes that the audience will "laugh to tears while watching it and cry to tears after watching it."
"Flying Life 2"
Keywords: Korean humor and racing scenes
If "Flying Life" is a racing-themed movie that focuses on life reflection, then "Flying Life 2" is more like a movie with a clear theme, A racing-themed film with simple and direct character motivations.
Audiences don’t need to worry about the “content” of the film. "Flying Life 2" still stars Zhang Chi, a down-and-out racing driver played by Shen Teng. He and Li Xiaohai, a talented racing driver played by Fan Chengcheng, form a common "one old and one young" combination in such movies. Han Han revealed that the two "let each other grow" in the process of getting along.
"Korean humor" is also a major attraction of "Flying Life 2". Han Han has shown his great talent in using "homophonic memes". I believe that many of his lines will become popular after the film is released.
As a racing-themed movie, racing scenes and special effects are essential. "Flying Life 2" is a step up from "Flying Life". The film not only includes collision test footage of two cars driving at high speed, but also real shots of the car rolling over and rolling on the edge of a cliff and making sharp turns. In addition, the film also does a very good job in controlling the rhythm of the racing competition. It is like fighting monsters and clearing levels in a game, which makes people's blood rush.
"Mr. Red Carpet"
Keywords: Andy Lau and the entertainment industry satire
After directing "Crazy Alien" in 2019, Ning Hao launched a new film "Mr. Red Carpet", which continues the two films of Ning Hao The main characteristics: first, the profound insight into reality and the spirit of irony; second, the unique "crazy" qualities in the story and character portrayal.
Andy Lau plays the leading actor Andy Lau in the film. It is said that this name is a combination of the names of Andy Lau, Tony Leung and Stephen Chow. It is also Ning Hao's tribute to outstanding Hong Kong filmmakers. The "Asian Rising Star Director Program" led by Andy Lau once funded Ning Hao's filming of "Crazy Stone", which Ning Hao has always been grateful for. 17 years later, the two collaborated for the first time in "Mr. Red Carpet" and also starred opposite each other in the film , and also created a good story in the film industry.
"Mr. Red Carpet" targets the entertainment industry with satire, involving all aspects such as publicity photos, hidden marriages of artists, investment promotion, award ceremonies, etc. It can be described as a "revelation of the entertainment industry." Andy Lau, who appears in the trailer, is dressed as a sloppy rural youth, which reminds people of Huang Bo's appearance in many of Ning Hao's movies. As for whether the audience can accept Andy Lau like this, we can only tell after the movie is released.
"Let's Shake the Sun Together"
Keywords: terminal illness and love
This film is the last of the "Trilogy of Life" directed by Han Yan. The first two "Get Out!" "Tumor King" and "Send You a Little Red Flower" both achieved good box office and reputation.The theme of "terminal illness" is very common, but it is easy to be filmed in a gory and sensational way. Han Yan is very good at this aspect. The terminally ill patients in his movies not only express sadness and despair about the real plight, but also show a convincing way of thinking. Optimism and high-spiritedness make people see hope in despair. The story of "Let's Shake the Sun Together" is partly based on the documentary article "The Most Utilitarian Marriage Deal, the Most Emotional Eternal Promise". The element of love has become the protagonist. In the past, it was often said that car accidents, terminal illnesses and other nonsense often appeared in bad movies with love themes. This film actually doesn't shy away from the plot, which also shows Han Yan's creative confidence.
Compared with the strong cast of the first four films, the film's leading actors Peng Yuchang and Li Gengxi are less well-known. It is unrealistic to expect the film to become a dark horse at the box office during the Spring Festival, but its tragic story background and the light of love that blooms in suffering may be preferred by some viewers.
"Bear Bears: Reverse Time and Space"
Keywords: Bald Qiang and Time Travel
"Bear Bears: Reverse Time and Space" is the tenth "Bear Bears: Reversal of Time and Space" and is also the tenth anniversary film. The producer and producer of the film, Shang Linlin, revealed that the reason why the film chose Bald Qiang as the protagonist is because only through Bald Qiang can all the characters that appeared in the previous "Bear Bear" series of movies be connected together. They all appear in the movie.
"Bear Infested: Reverse Time and Space" has been upgraded in terms of special effects production, picture rendering and creation of large scenes. The whole film has more than 200 scenes, 506 rendered characters, more than 1800 special effects, and special effects for the climax scenes. There are over a hundred layers, which is the highest in the history of this series.
The "Bear Bears" movie series has shown an increasingly adult trend in recent years, and "Bear Bears: Reverse Time and Space" is even more obvious in this regard. The film tells the story of Bald Qiang, who is tired of life in the forest and hopes to achieve career success in the metropolis, but this requires the sacrifice of Xiong Daxiong Er's life. For this reason, he has to travel through time and space just to prevent this from happening. . As a 3D "family fun" animated film, the images it creates in different time and space are very dazzling. I believe that after watching the film, the audience will definitely admire the growth and progress this series of films has made in the past ten years.
Source Beijing Daily Client | Reporter Wang Jinyue
editor Jin Liwei
process editor Yan Shengmiao
