It remains to be seen which blockbuster film will have the last laugh during the 2024 Spring Festival.
As of 22:00 on February 7, the total pre-sale box office of new films during the Spring Festival has exceeded 370 million. " Flying Life 2", " Hot " and " Article 20 " are still leading the way. Shen Teng and Jia Ling They even joined hands to hit the 100 million pre-sale box office, and Zhang Yimou's "Article 20" was not to be outdone and exceeded 80 million.
The momentum of the top three in the Spring Festival is completely unstoppable, but it does not mean that the competition for the Spring Festival champion is these three new films.
"Bear Bears: Reversal of Time" has a vague trend of being late to the game with 10 years of sentiment. The current movie pre-sale box office is approaching 60 million, ranking first in pre-sale growth for three consecutive days, first-day pre-sale attendance, and average number of people per game. Go ahead and win the first place. According to the current trend, "Bear Bears: Reversing Time and Space" is even expected to overtake "Article 20" and bite Shen Teng and Jia Ling!
There is no doubt that these four blockbusters will make a lot of money during the Spring Festival, but today we focus on the destined cannon fodder movies during the Spring Festival!
has a minimum box office of 56,400. The worst one is that it dare not open pre-sales. The tragedy of the Spring Festival is about to happen.
As the most golden period of the year, generally speaking, Spring Festival blockbusters make money while lying down. However, in recent years, with the continuous increase in publicity and distribution costs, leading blockbusters have occupied most of the scheduled filming slots due to their size. For example, this year The combined proportion of the three blockbuster movies "Flying Life 2", "Hot and Furious" and "Article 20" has exceeded 73%.
The new Spring Festival films that are unable to compete for the film schedule will naturally face the dilemma of dismal box office.
It is undoubtedly quite embarrassing to lose money during the most golden period of the year.
In addition to "Flying Life 2", "Hot and Spicy", "Article 20" and "Bear Bears: Reverse Time and Space" in the 2024 Spring Festival, there will also be second-tier "Mr. Red Carpet" and "Let's Shake the Sun Together", pre-sale box office Both are around 20 million, and the first-day film schedule accounts for about 8%. After all, the cost of gathering stars is high, and the theater chain still retains the hope of their box office counterattack.
But " Bajie: Canopy Lower Realm ", "Huang Pi: The God of Wealth Cat from Heaven" and "Broken War" are the real box office cannon fodder during the Spring Festival.
As of 22:00 on February 7, the pre-sale box office of "Huang Pi: The God of Wealth Cat" was only 56,400, which is the lowest among new films that have started pre-sale during the Spring Festival.
The only Hong Kong film released during the Spring Festival, "Breaking War", is even afraid to open pre-sales and is ready to withdraw from the film at any time. It can be seen that the producers of these movies also knew that they were in trouble, and completely gave up resistance, and even stopped doing publicity to minimize losses.
What’s interesting is that “Bajie: Canopy Lower Realm” is still going to struggle a bit.
only had a box office of RMB 280,000. The new " Journey to the West" failed miserably during the Spring Festival. The actors in the CCTV version are not a fig leaf for a bad movie!
As a cartoon, the production of "Bajie: Canopy Lower World" looks pretty good.
director He Ranhao has participated in the production of many film works such as "Journey to the West", "Sanmao Wandering", "Joining the Army", "Panda Jingjing" and "Oliver Twist". Screenwriter Li Lichi was once Stephen Chow's queen director and producer. Huanyu Xingman has also participated in the production of major animation IPs such as "Blue Cat 3000 Questions" and "Xi Yangyang and Big Big Wolf". There is no need to question the influence of voice actor Ji Guanlin in the industry.
Of course, the two main gimmicks of the movie revolve around "Journey to the West". The
movie is said to have taken 6 years to produce, with a cost of over 100 million. There was news that it would be released in 2021, but it finally chose the Spring Festival in 2024. While setting the schedule, it also released the biggest gimmick, which is the most classic Ma Dehua, who plays Bajie in the CCTV version of "Journey to the West", will serve as a voice actor, and the classic will be reappeared in "Bajie: Lower World of the Canopy".
The second nature is the new perspective of the so-called new "Journey to the West".
Like many small productions, "Bajie: Under the Canopy" is claimed to be the first domestic animated Journey to the West movie with Zhu Bajie as the protagonist. The more attributive words added, the more guilty the filmmaker is. In fact, Zhu Bajie has already produced many film and television works, such as The most classic "Springtime Zhu Bajie" series.
Even for domestic animated movies, there was "Zhu Bajie·Legend" in 2019, which scored 2.2 points on Douban.
It can be seen how false this gimmick is.
However, the story told by the movie is indeed relatively rare for the audience. "Bajie: The Lower World of the Canopy" takes the love story of Zhu Bajie and his first love, the second sister of Yunzhan Dongao in Fuling Mountain as the main line, focusing on the beautiful encounter between a beautiful woman and a wild boar.
Judging from the trailer, the production of "Bajie: The Lower World of the Canopy" is extremely rough, and it doesn't look like a 100 million large-scale production at all. The picture level of
is the same as that of inferior domestic cartoons. Such movies are just spending money on gimmicks. It's a pity that today's audiences are not so easy to fool, and the actors in the CCTV version of "Journey to the West" are no longer a fig leaf for bad movies.
In recent years, the actors in the so-called CCTV version of "Journey to the West" have frequently been cast in bad movies.
In 2020, "My Rich Dad" starring the original cast of CCTV's version of "Journey to the West" had a Douban score of 2.4 and a box office of less than 500,000.
also made veteran actors such as Liu Xiaolingtong and Ma Dehua completely fall from the altar.
As of 22:00 on February 7, the pre-sale box office of "Bajie: The Lower World of the Canopy" was only a little over 280,000, which proves that the audience no longer cares about feelings.
It's just a pity that the theme of "Journey to the West" has been consumed to a great extent in recent years. The audience is even a little afraid of movies with the theme of "Journey to the West". If this continues, this classic masterpiece may become synonymous with bad movies.
