Zhang Meili (screen name, account has been closed), an online anchor in Suide, Shaanxi Province, quickly became popular on the Internet after insulting his mother during the live broadcast. During the live broadcast, he pretended to be crazy and used the Internet to create topics to abuse and insult others at will. As the net worth of Internet celebrities continues to increase, this Internet celebrity regards himself as the spokesperson of Suide. Not only does he eat "overlord meals", but he also takes transportation without payment, forcibly advertises, insults others at will, and uses force to pick fights and cause trouble. Recently, Zhang Meili was arrested by the Suide County Public Security Bureau on suspicion of picking quarrels and provoking trouble. Five people involved in hiring Zhang Meili to conduct vulgar live broadcasts were administratively punished in accordance with the law.
Among the short video internet celebrities, Zhang Meili’s name is not that famous. From the operations she mentioned in the police report, it is easy to see that this Internet celebrity’s style is very non-mainstream, and can even be said to be completely eccentric. In the field of
short videos, there is a chain of contempt from Internet celebrities to content that is often talked about by netizens. Excellent short videos are shot like movies, beautiful and profound; even a few jokes can make people laugh; the worst It's that kind of heavy-tasting style, where the words are not surprising and the words are not shocking, and they rely on showing off all kinds of ugly things to gain position.
Internet celebrities at each level have their own way of survival, but even if they all have their own audience, even if they all have an amazing number of fans, netizens still know that Internet celebrities like Zhang Meili have always been on the Internet. Most of the comments are negative, and everyone is more confused about why people still pay attention to her and why she can still survive on the short video platform. Having many fans of
does not prove that you are right, nor does it mean that you have some kind of privilege. I don’t know when Zhang Meili began to have an illusion of privilege. Is it due to her personality, or did she deliberately create such a persona for herself? It's hard to tell. Looking at her operations, normal people would find it incredible. The fact that she first became famous online by insulting her mother is surprising in itself. Why was her account not shut down because of this, but instead became a means of self-promotion? The reason is unknown, but what is certain is that she has become more violent since then and seems to have mastered some kind of traffic password.
Her videos are still circulating on short video platforms. The most mentioned one is the time when Zhang Meili yelled at the door of a mutton steamed bun shop. Netizens revealed that it was Zhang Meili who ate Bawang Meal after arriving at the store and couldn't finish the meal. Instead of giving her money, she asked her boss to give her thousands of dollars in so-called "advertising fees" and "publicity fees," which caused the surrounding citizens to watch. In addition, some local hotel staff reported that Zhang Meili had stayed in a hotel without paying, and had not compensated for the stained hotel sheets and quilts. These operations are unbelievable, which shows that she does not play according to common sense.
However, if you think about the reasons for this operation, you may say that this may not be the real Zhang Meili in real life, but may just be the Zhang Meili in the live broadcast, and the Zhang Meili she wants fans to see. In short, acting crazy and acting stupid in the camera like a clown is nothing more than her way of gaining traffic.
From the day she became famous for insulting her mother, she established a personality of her own - arrogant, unreasonable, outspoken, and proud of it. Whether this kind of persona is intentional or does it fit naturally with her character? The answer is not important. The key is that her operations are consistent and the impact is obvious. The most exaggerated operation is what was mentioned in the police report. In order to increase their followers and sales and make money, some online anchors in Yulin hired Zhang Meili to live broadcast, maliciously teased Zhang Meili and cursed people, and co-produced vulgar and indecent videos with Zhang Meili. This operation may have created her traffic peak. It is said that the related live video has nearly 2 million views.
What kind of rules should an Internet celebrity abide by and what bottom line should it not break? In fact, the development of short videos has formed a corresponding consensus over such a long time. The police's actions were reasonable and legal, but after all, they were a cover-up. It is also worth noting that Zhang Meili’s rise to fame has been accompanied by huge controversy, as to why she was still able to continue her path to Internet celebrity in the past, and why such a traffic password can work.
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