Text/Leju Finance Wei Wei
html On February 6, the Broadway classic musical "The Sound of Music", exclusively titled by China Railway Construction Real Estate, had its premiere at Shanghai Majestic Grand Theater. China Railway Construction Real Estate owners, media, and partners Partners and other friends from all walks of life gathered together, and more than 1,200 seats were occupied.
It is reported that this performance was jointly presented by China Railway Construction Real Estate and Shanghai SMG Group. The warmth, purity and beauty conveyed by
"The Sound of Music" are highly consistent with the brand concept of "Builder of Better Life" adhered to by China Railway Construction Real Estate. On the occasion of family celebrations during the Spring Festival of the Year of the Dragon, China Railway Construction Real Estate and the Broadway classic "The Sound of Music" have joined forces to push the "elegance" and "beauty" of life to the extreme and bring deep love into thousands of households . At the
performance site, the familiar melody of "do-re-mi" sounded, setting off the first climax of the audience. The audience instantly entered the world of "The Sound of Music", and then immersed themselves in the wonderful performance and felt the "Sound of Music" 》The beauty and touch brought by it.
There are exciting things inside and outside the venue, and the interactive atmosphere is warm.
As one of the most popular Broadway musicals in the international market, "The Sound of Music" has been popular around the world for 65 years. The version presented this time is the North American tour version directed by Jack O'Brien, who has won the Tony Award for Best Director three times. It gives the classic new vitality with deeper character relationships and fuller human colors.
In the front hall of the theater, China Railway Construction Real Estate has carefully decorated multiple functional points and set up corresponding interactive links.
baristas made customized co-branded coffee for guests at the "Echo Coffee House"; fancy bartenders gave a dazzling bartending performance at the "You Come Bar" and specially customized cocktails for the guests; In the "Music 'Fu'" area, there is a blessing transfer activity of "Handwritten blessing". Guests can take it home after writing the word "Fu" in the writing area; in the "Liu Sheng Times Photo Studio", the photographer wore a retro Old Shanghai style costumes and dramatic performances were used to take photos for the guests...
In order to more fully activate the waiting atmosphere in the front hall, China Railway Construction Real Estate also set up small stage performances at fixed times, and NPCs flashed from time to time, professional The band brought Shanghai-style musical instrument performance, singers sang jazz-style songs, China's Got Talent contestants performed crystal balls, and many NPCs such as magicians, waiters carrying red wine, and swing dancers interacted enthusiastically with the guests and danced happily. Before the
performance officially started, Ma Chencheng, President of Shanghai Media and Entertainment Group, delivered a speech on the spot: "The cooperation between China Railway Construction Real Estate and smglive stems from the mutual persistence and unremitting pursuit of quality life and excellent taste, and is determined to create a better life in the city. The common goal of the model is to explore the combination of real estate and literature and art, and to pursue the complementarity of human settlement environment and aesthetic taste. I believe that our cooperation will bring a new definition and interpretation of beautiful urban life and create a new sample of Shanghai's urban residence."
With the sound of music sounded, the lights in the theater gradually dimmed, and "The Sound of Music" began. The play tells the story of Sister Maria who is sent to the home of retired Navy Colonel Trapp as a tutor for seven children. She wins the trust, respect and love of the children with her kindness, frankness and wisdom.
The live band consists of 11 musicians and conductors, creating a powerful sound field that makes the audience feel as if they are immersed in the snowy mountains and nature of Austria.
After layers of screening, 7 young music dream-seekers from China Railway Construction Real Estate owners stood out. They sang the classic song "do-re-mi" with the original Broadway team for the first time on the shining stage, perfectly interpreting each person's performance. A child's love for the art of music.
In the 165-minute performance, "The Sound of Music" brought the audience a wonderful audio-visual feast with exquisite and perfect scenery, lively and cheerful dance, warm and healing plot, and pleasant music. The audience applauded continuously. The children laughed non-stop.
Many parents brought their children to watch it, and the young audience members all said: “I have learned the songs in it and can also sing it.Classic songs such as "Doremi", "The Lonely Shepherd" and "Edelweiss" in the play were widely sung and became the musical enlightenment of countless people. Some viewers said excitedly: "This is my first time to watch the live version. "The Sound of Music" has a completely different experience from the movie version I watched before. The live version of the musical shocked me very much. "
After the performance, a familiar melody sounded. The seven young actors took the stage together and sang the classic song "Doremi" around the lead actress Maria, causing the audience to hum uncontrollably. Finally, all the actors took a photo together and received applause from the audience. Thunderous and lasting.
After the actors slowly left the stage, some audience members were still reluctant to leave, stopping to reflect: "It is indeed a classic Broadway musical. This performance left a deep impression on me. If I have the opportunity, I will do it again." Bring family and friends to see it again. ”
Deeply cultivate the territory of Shanghai and jointly build a theater of beautiful urban life
Accepting all rivers, pursuing excellence, being open-minded and wise, and being modest, Shanghai is like a musical that never ends, performing an endless beautiful melody.
In 2024, it is It is the 14th year that China Railway Construction Real Estate has entered East China and the 12th year since it has entered Shanghai.
After 12 years of accumulation, China Railway Construction Real Estate takes time as the spectrum and products and services as the notes, from North Shanghai to South Binjiang, from From settling in Songjiang to laying out Dahongqiao, relying on its insight into the city and persistence in quality, it has created 12 benchmark products, continuing to play a chapter of better life in Shanghai.
In 2023, China Railway Construction Real Estate will further deepen its development in Shanghai, and build a new plant in Meilong, Minhang , Dahongqiao Qianwan, and Xidu were three in a row, with an investment amount exceeding 16 billion yuan.
Over the past ten years, China Railway Construction Real Estate has continued to deploy Jiangsu, Zhejiang, and Shanghai in East China, focusing on investing in first-tier cities and core sectors of key cities. and potential sectors, 55 benchmark products were built in 10 cities. In 2023, when the general environment was sluggish, the sales performance of China Railway Construction Real Estate East China Company exceeded 32 billion yuan.
Liao Linghui, general manager of China Railway Construction Real Estate East China Company, delivered a speech at the scene, He also revealed in his speech: “In 2024, the headquarters of China Railway Construction Real Estate East China Company will be moved to Shanghai, with Shanghai as the core to carry out business layout in the Yangtze River Delta, and to be more deeply integrated into Shanghai. "
While deeply exploring the East China region, China Railway Construction Real Estate is also constantly looking for new development paths and deeply integrated into the development and renewal of the city.
Near the end of 2023, China Railway Construction Real Estate East China Company has won the development rights for the first TOD project on Chengjiang Road in Shanghai , planning to build a super urban complex of about 930,000 square meters.
This is the first TOD project won by China Railway Construction Real Estate in Shanghai. It is also a new breakthrough for East China Company to promote the implementation of innovative business in Shanghai. It marks the success of East China Company in TOD development and Urban operations have entered a new stage.
The project is located on the banks of the Huangpu River in Minhang District, in the middle of the Wujing strategic blank area. Wujing Town, where the project is located, has a profound industrial heritage and will play a leading role in the transformation of urban functions. The addition of China Railway Construction Real Estate will It will bring more room for imagination for the future development of the land.
In the future, China Railway Construction Real Estate will continue to deeply explore the high-value sectors in East China, focus on urban upgrading and urban operations, and develop through tod and industry-city integration areas The project expansion will further empower the main business and become a leader in the area development field in the new era.
Go far and do everything towards beauty
China Railway Construction Real Estate joined hands with "The Sound of Music" to sing Shanghai during the Spring Festival and show it to the public It reflects its pursuit of continuously improving products and services and renewing a better lifestyle. As "The Sound of Music" sang: "Every step we take makes us more convinced that everything will move towards beauty." ”
As the blockbuster show of the Year of the Dragon at the Majestic Theater, the Broadway classic “The Sound of Music” titled by China Railway Construction Real Estate will last from February 6 to February 25, allowing beauty to run through the Spring Festival. .
