’s Spring Festival box office has begun to take shape. Who is the winner behind the scenes between Guangguang, Ali, Maoyan, Lianrui and Ruyi?
According to Beacon Professional Edition, as of 20:38 on February 6, the total pre-sale box office of new films during the 2024 Spring Festival has exceeded 300 million! " Flying Life 2", " Hot and Hot " and " Article 20 " are temporarily among the top three pre-sale box office of new films during the Spring Festival.
There is a small gap between the top three pre-sales of new 2024 Spring Festival films. "Flying Life 2" directed by Han Han leads the way with 76.18 million, "Hot" directed by Jia Ling follows closely behind with 74.97 million, and "Second Life" directed by Zhang Yimou Ten Articles" 67.9 million is temporarily ranked third.
Ranked fourth is the new film "Bear Bears: Reversing Time and Space" which is a regular in the Spring Festival stalls. The score of 42.2 million cannot be underestimated. " Mr. Red Carpet " and "Let's Shake the Sun Together" temporarily ranked fifth and sixth with scores of 19.86 million and 18.7 million respectively. The gap between the two is very small, and there is still the possibility of swapping rankings.
However, just as the Spring Festival war is in full swing, the controversy surrounding the rush to schedule movies has become fierce. Many movies require theaters to give 22% of the movie schedule on the first and second days of the Lunar New Year, otherwise they will not provide the movie key, and they will buy and sell by force. Even bundled sales directly ruin the branch distribution system.
Fortunately, the authorities came forward to resolve the dispute. The China Film Producers Association, the China Film Distribution and Exhibition Association and representatives of the Spring Festival film producers reached an agreement to "take into account the overall situation" and no longer make restrictive arrangements for film scheduling. As a result, pre-sales started normally, and branch distribution was stopped again after last year’s Lunar New Year period.
According to people familiar with the matter, the change from branch distribution to mandatory film scheduling involves the interests of many parties, and has caused a two-day quarrel between the film studio, the distributor and the theaters. The film studio does not want to pay the film scheduling fee as usual in order to rush to schedule the films, while the theaters believe that the forced film scheduling is disruptive. Market rules.
The story of the "traditional big five" of Wanda, Bona, Enlight, Huayi, and LeTV has come to an end. The 2024 spring film producers are completely dominated by the new five, namely Enlight Pictures, Alibaba Pictures/Taopiaopiao, Maoyan, and Liangrui Film Industry and the newly emerging Ruyi Pictures, almost every company has participated in the production of more than 3 movies.
China Film Group can be called the "biggest winner". The films it participated in the production and distribution of "Hot and Furious", "Article 20", "Bear Infested: Reverse Time and Space", "Flying Life 2" and "Let's Shake the Sun Together" have almost occupied all the seeds in the Spring Festival. player.
Among other producers, Xinli Media, which is famous for its big dramas such as "Celebrating More Than Years" and "In the World", this year took the lead in Jia Ling's "Hot and Spicy", and has worked closely with "National Master" Zhang Yimou. Huanxi Media, which has collaborated with many major directors, is betting on Ning Hao's "Mr. Red Carpet" this time. Han Han's Tingdong Pictures has begun IP series production with "Flying Life 2". Whether it can replicate Chen Sicheng's success may have to undergo market testing. .
For the Chinese film market, the past 2023 is a year of rejuvenation. Looking at the box office market, domestic movies accounted for more than 80% of the total box office of 54.915 billion yuan, becoming the core pillar of the market; the total number of moviegoers in the year reached 1.299 billion, and movie consumption continued to decline. In addition, the box office contribution rate of the top 10 films has returned to less than 50%, box office concentration has eased, and the industry structure is developing in a healthier direction.
A number of market data together form a bellwether for the industry's continued improvement, and the film industry is developing into a "high-end, sophisticated" industry.
