From February 1st to February 15th, local time, the Year of the Dragon Spring Festival Gala dynamic promotional poster produced by the China Central Radio and Television Station Asia-Europe Station was displayed on the large screen of a landmark building in Kazakhstan for the first time, and it is also the largest LED large screen in Kazakhstan - —Appeared on a large screen on the exterior wall of the National Railway Company building in the capital Astana.
In addition, from February 1st to 15th, the CCTV Year of the Dragon Spring Festival Gala promotional video was also broadcast throughout the day on a total of 37 large screens in the bustling streets of the capital Astana and in densely populated shopping malls. Introducing the Taiwanese Year of the Dragon Spring Festival Gala to the people of Kazakhstan.
According to partners in Kazakhstan, during this period, CCTV’s Year of the Dragon Spring Festival Gala promotional posters and promotional videos will be broadcast nearly 60,000 times, reaching an audience of more than 1.3 million people.
In addition, this year, the China Central Asia-Europe Station has cooperated with the mainstream media Atameken TV in Kazakhstan to preview the program on the above-mentioned China Year of the Dragon Spring Festival Gala posters and promotional videos, and will broadcast the China Year of the Dragon in Kazakhstan for the first time. The Spring Festival Gala has been compiled in Russian for local audiences to enjoy.
△Saharyanov, General Manager of Kazakhstan Atameken TV
According to Sakharianov, general manager of Atameken TV, the channel’s partner, the edited version of the Spring Festival Gala was broadcast in Kazakhstan for the first time. It will help deepen people’s understanding of Chinese traditional festivals and culture in Central Asia and promote people-to-people bonds between China and Kazakhstan. (Headquarters reporter Zhang Yuyao)
