friends, do you still remember
's "Bingdundun" that made people look cute?
Two years ago
The Beijing Winter Olympics opened
Accompanied by "Dundun"
Chinese people have their own "Double Olympics" memory
Now
On the eve of the Spring Festival in the Year of the Dragon
"Long Dundun" wears a "new skin" "
is once again a top-notch adult product!
The "Long Dun Dun" series taken on December 7, 2023. Photographed by China Daily reporter Jiang Dong
"Longdundun" reappears the grand queue
"Longdundun" was released on the day
Beijing Wangfujing Gongmei Building
Xidan Unicom business hall inside and outside
There was a long queue
Citizens were working at the Wangfujing Gongmei Building in Beijing Mei Mansion selects "Longdundun" peripheral products. Photographed by China News Service reporter Jia Tianyong
With the full sales opening across the country
and after seeing Guangxi's "Small Sugar Orange"
receiving the "Longdundun" gift in Harbin
"Where can I buy 'Longdundun'"
It has become a topic of discussion for many people.
On January 6, the "Little Sugar Oranges" who were wandering in the world of ice and snow received a unique gift.
Zhao Weidong, deputy director of the Propaganda Department of the Beijing Municipal Party Committee, introduced
The current overall sales of "Longdundun" The situation is booming
Blind box products are already in short supply
Manufacturers are stepping up production
to provide sufficient guarantee for the Spring Festival market supply
The same sales boom
also appeared in Nanjing
It is reported that
"Longdundun" series is in Nanjing Qinhuai Gift Flagship Store
New products continue to sell well
Including key chains, badges, etc.
The person in charge of the flagship store said
In the past two weeks,
has sold nearly 2,000 "Longdundun" keychains
Many styles and categories are in short supply
From "Bingdundun" to "Long Dundun" is more than just a change of clothes.
After the previous Olympic Games,
such as mascots, emblems, etc.
will become part of the Olympics
historical intellectual property.
There are few cases of updating the design of mascots.
"Long Dundun" as "" It is even more rare that a member of the "Dundun Family"
can still become a top-notch player two years after the Beijing Winter Olympics.
is even more rare.
A collector who just bought "Long Dundun" and a "Long Dundun" doll greet. Photo by China News Service reporter Jia Tianyong
In fact,
"Dundun"'s "replacement" journey
is not as simple as
designing new products.
↓↓↓
If the host city wants to continue to carry out Olympic-related licensed products after the event, Authorized operation requires negotiation between the local Olympic Committee and the International Olympic Committee. The company will apply to the International Olympic Committee, and the local Olympic Committee will "admit" it. Only after all parties reach an agreement can they operate in the area under the jurisdiction of the Olympic Committee. Continue to produce and sell within the country. If there are new products, the product design also needs to be approved by the International Olympic Committee and the local Olympic Committee.
After the Beijing Winter Olympics, in order to continue the public's love and expectations for "Bing Dundun", the Chinese Olympic Committee and the International Olympic Committee conducted repeated communication and consultation. In the end, a cooperation plan focusing on the historical intellectual property rights of the Beijing Winter Olympics was formed, realizing the reuse of Olympic historical intellectual property rights within the jurisdiction of the Chinese Olympic Committee and continuing to write the story of the Winter Olympics.
On December 7, 2023, "Dundun" enthusiast Zhang Wenquan (first from the right) came to buy "Dundun" with "Tiger Dundun" and "Rabbit Dundun". Photo by China Daily reporter Jiang Dong
Deputy Dean of the School of Design of the Central Academy of Fine Arts
"Long Dundun" designer Lin Cunzhen:
Generally speaking, the mascots of previous Olympic Games have completed their missions after the event, but 'Bing Dundun' 'It's different. We want to use it as a living Olympic cultural heritage to continue the Olympic brand spirit. This has never happened in the history of the Olympics.
We have grafted Chinese culture on the Olympic cultural platform. Many foreigners have a very fresh feeling when they see the "transformation" of "Bing Dundun". They will first find it cute, and then they want to know more about "Hu Dundun" "What are the characteristics of the clothes of "Rabbit Dundun" and "Long Dundun", for example, what are the meanings of these different colors? What do the accessories on your body represent? This process of seeking knowledge and exploration can have more cultural intervention and loading.
If given the chance, we hope to make all the ‘Bing Dundun’ of the twelve zodiac signs to meet everyone’s expectations. This is of course a very meaningful thing.
Netizens commented
Netizens loved it when they saw the cute "Dunduns"
!
"Please click on the link!"
"Looking forward to making all the twelve zodiac signs
Bingdundun"
Which version of
's "Dundun" do you like best?
Do you still remember the scene when
snapped up "Bingdundun"?
Welcome to share your message in the comment area~
Source: News Square
