The most interesting news this week is that Stephen Chow is also filming a short drama.
After Wang Jing, Stephen Chow became the second famous Hong Kong director to "eat crabs". This time to enter the short drama market, Stephen Chow chose to cooperate with Douyin to jointly develop and operate "9527 Theater". The first work is still the comedy theme that Stephen Chow is good at, and it will be launched in May this year.
Another person that has attracted the attention of the short drama market is Gu Long. Ciwen Media, a well-known mainland film and television production company, has produced and approved three short drama IPs adapted from Gu Long's novels. This is also the first time that the short drama market has launched a Gu Long IP series.
China Unicom has also joined the short drama market, launching the China Unicom Video "Short Drama Project" with its strategic partner Yongsheng Shiyuan, and launching the "Hundred Short Drama Project". While
famous directors and big names are joining, the power of short dramas on the platform is also constantly improving.
This week, Kuaishou announced an upgrade to the Xingmang short drama support plan. The investment amount provided for high-quality short drama projects will be increased from the original maximum of 40% to 50%. The maximum disbursement for each thousand effective plays can reach 25 yuan, with real money. Silver supports high-quality projects.
Overall, creators, platforms, and companies in the short drama market are very active this week, and many parties are working together to open up a new situation in the short drama market in 2024.
