The first satellite TV Spring Festival Gala in 2024 is here! It’s the familiar Hunan TV station again.
Unlike other satellite TV, Hunan TV arranges a Spring Festival Gala every year on Southern New Year's Eve. It has ranked first in ratings for the same period for many years in a row. This time in 2024 is no exception. It has still been promoted to satellite TV from the moment it was launched. Number one in ratings.
Not only that, the audience of Hunan TV’s gala is as fixed as ever, and the New Year’s Eve Spring Festival Gala has been postponed. However, regardless of whether Hunan TV is broadcasting news or advertising, their ratings are still rising steadily, and they are rushing to break 1%.
You must know that in addition to Hunan TV, Beijing TV, Zhejiang TV, Jiangsu TV, Dragon TV and other first-line TV stations have great fluctuations in the ratings of each party. It is not easy to break 1%, but Hunan TV’s The ratings of the party basically reached the highest point of breaking 1%.
Record the time!
——The 2024 Hunan Taiwanese New Year’s Eve Gala, the ratings exceeded 1% at 20:04.
At this time, the party actually had only two programs, one was the opening song and dance, and the other was the performance " God of Wealth to " brought by Changsha Yazi Zhang Yixing . During the period, whether it was the appearance of the host or the introduction, Hunan TV Xiaoxiao The ratings of the Spring Festival Gala did not drop at all.
After the ratings exceeded 1%, if you want to go to the next level, you have to test the quality of the show. Unfortunately, judging from audience feedback and ratings performance, the Hunan TV New Year's Eve Spring Festival Gala is a bit unstable.
——The 2024 Hunan Taiwanese New Year’s Eve Gala, after the ratings exceeded 1%, it began to fall multiple times!
It can also be seen from the ratings trend that the soaring curve has quietly flattened. After experiencing skits, shout-outs and other performances, the Hunan Taiwanese New Year's Eve Spring Festival Gala received a lot of bad reviews, and was criticized every year.
Especially the design of letting the children take the lead in singing "Subject Three" was one of the most controversial programs of the entire party. Netizens bluntly said that the children were very cute, but the program itself was a bit "vicious" and was very harmful to "Subject Three" itself. It's a conflict, and topics related to "Hunan Satellite TV Subject 3" have become hot searches.
Corresponding the Hunan TV New Year's Eve Spring Festival Gala programs and ratings, it is not difficult to find that the audience is not very interested in the so-called Internet popularity, but prefers programs with traditional cultural elements. The appearance of "Shouting Mai" and "Subject Three" led to The party's ratings dropped sharply, but the song and dance program with ancient poetry as the theme was able to boost the party's ratings.
There is also the powerful online Phoenix Legend . After singing three classic songs in succession, the ratings of Hunan TV’s New Year’s Eve party hit a new high, and finally stopped the decline and returned to 1.26%.
Surprisingly, Phoenix Legend’s classic rendition was not the most watched program of Hunan TV’s New Year’s Eve Spring Festival Gala. The magic show performed shortly after Phoenix Legend’s appearance was the biggest winner of the entire evening.
The whole magic seems a bit boring at first glance. Wang Han cooperates with the magician. The first half consists of ordinary steps such as making dumplings out of thin air, which makes people sleepy - and then there is a big twist.
As soon as the magician took off his hood, he suddenly turned into Shen Mengchen !
Just seeing how netizens expressed their desire to watch the magic reveal, we knew that the entire program design was very successful. No wonder the ratings soared to 1.3% on the spot, driving the average ratings of the Hunan TV New Year's Eve Spring Festival Gala to exceed 1%.
As soon as the magic show ended, Hunan TV finally stopped arranging popular online programs and returned to their best traffic performances and traditional cultural programs. The two types of programs were interspersed with each other. There will be a slight increase during the period, and the overall ratings have stabilized. About 1.2%.
Of course, as the shutdown wave approached 22:00, Hunan TV also had to follow the basic ratings rules. The ratings slowly fell below 1%. In the end, the entire party ended amidst controversy and emotion. The average ratings of the more than 3-hour performance successfully broke through. 1%.
The ratings of Hunan TV’s gala have always been linked to the quality of the program. Based on the accumulation of a fixed audience, it is particularly obvious whether the audience will stay or not. This time, Hunan TV’s New Year’s Eve Spring Festival Gala has also laid a foundation for other satellite TVs to stop shouting. Subject three, the ratings don’t lie, the audience really doesn’t like it.
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