The Spring Festival is one of the important nodes in the film market. The 2024 Spring Festival will usher in the "longest" 8-day holiday in history, and many new movies are scheduled to be released. A reporter from Nandu recently visited and found that major theaters in the city have entered "preparation" mode. Promotional posters related to Spring Festival movies have been placed in prominent locations, and online marketing has begun to warm up in advance.
Cinema said that this year’s Spring Festival movies have performed well in terms of quality and quantity, and with ample viewing time during the long holiday, the number of viewers during the Spring Festival this year is expected to set a new record, bringing considerable box office and revenue to the theater.
According to Beacon Professional Edition, as of January 29, 9 movies have been officially announced to be released for the 2024 Spring Festival, namely: " hot and spicy ", " speeding life 2", " Article 20 " "Mr. Red Carpet", " Let's Shake the Sun Together ", " Bear Infestation·Reverse Time and Space ", "Bajie: The Lower Realm of the Canopy", "Broken War", "Huang Pi: The God of Wealth Cat from Heaven".
Many cinemas in Guangzhou have begun to promote Spring Festival movies.
It can be seen from the scheduled movies that this year’s Spring Festival movies are mainly comedy and animation types. 5 movies are all labeled with comedy tags, and there are 3 cartoons. According to Maoyan data, as of February 1, the comedy movie "Flying Life 2" has the highest desire to watch, with about 726,000 people. The animated film "Bear Infested: Reversing Time and Space" followed closely, with about 646,000 people wanting to watch it.
"The humorous storyline and the cast of heavy-hitting actors are very attractive to the audience. I believe these comedies will bring a pleasant viewing experience to the audience." Some viewers said.
reporters learned from many theaters that, except for "Breaking War", pre-sales for other Spring Festival movies this year have begun. According to the staff of Guangzhou Wanda Cinema, during the Spring Festival in previous years, the theater started arranging films as early as 7 a.m. and did not end until 4 o'clock in the evening. The theater was almost non-stop 24 hours a day. Staff at Wanda Cinemas said that more people are expected to enter the theater this year. It is recommended that viewers who intend to watch movies should prepare in advance and pay attention to major ticket sales platforms to obtain the latest pre-sale information to avoid missing out on their favorite movies.
In terms of ticket prices, many theaters said that ticket prices during the Spring Festival will be slightly higher than on weekdays. "Tickets during the Spring Festival are the most expensive in the whole year. This is due to the increased demand for movie viewing during the Spring Festival and a practice adopted by theaters to balance costs and benefits. Although the price is higher, considering the number of moviegoers during the Spring Festival If there are more movies, the theater will increase the number of screenings accordingly to better meet the needs of the audience." Tianhe Cinema City staff said.
Produced by Nandu Guangzhou News Department
Coordinator: Nandu reporter Li Xin Dai Guohui
Writing: Nandu reporter Xia Jiawen Zhong Liting Liao Yanping Li Zhu Chen Zhuorui Zheng Yunan intern Wang Jiamei Ou Yongshi Zou Binyan Li Shengyuan
Photography: Nandu reporter Zou Wei
