In the past three years, the box office of the Spring Festival movie season has exceeded 6 billion yuan every year. It is the time of the year when the movie box office is most concentrated and the box office competition is fiercest. According to Beacon Professional Edition, at 3:20 pm today (1), the box office of the 2024 Spring Festival movie (including pre-sale box office) exceeded 100 million.
Judging from the pre-sale box office, " Flying Life 2" ranked first with 28.314 million yuan, followed by " hot and spicy " with 28.1884 million yuan and " Article 20 " with 255.04 million yuan. These three The pre-sales performance of this film is in the first camp, followed by " Mr. Red Carpet ", "Let's Shake the Sun Together", " Bear Infestation·Reverse Time and Space ", "Bajie: The Lower World of the Canopy", etc.
According to a previous report by Red Star News, Zhang Liang, deputy manager of Eying 1958 Film Management Company, revealed that on the first and second days of the Lunar New Year, Eying 1958 Cinema will film "Article 20", "Hot and Spicy" and "Flying Life 2" The three films will occupy the top three spots in the schedule, and will be adjusted later based on attendance. He believes that the films released during the Spring Festival this year are basically in line with the tone of the Spring Festival family carnival. Based on the early reputation and film types, Zhang Liang is personally more optimistic about "Flying Life 2". Of course, "Bear Bears" is a traditional program held during the Spring Festival every year, and its reputation should continue to grow.
Xia Guojun, manager of Chengdu Starlight Cinema, said that most of the films in this year's Spring Festival are comedies. The theater will arrange screenings based on the popularity and reputation of comedies, and will also take care of the children who come to the theater every year to watch "The Bear". . He bluntly said that during the Spring Festival, every film has its own merits. On the first day of the new year, he is more optimistic about "Hot", after all, the film has a hot prospect in the early stage, followed by "Flying Life 2" and "Article 20".
Red Star News reporter Zhang Shihao editor Zeng Qi
