's Spring Festival this year includes " Hot and Spicy ", " Speeding Life 2", "Article 20", "Mr. Red Carpet", "Let's Shake the Sun Together", "Bear Infested: Reverse Time and Space", "Bajie: The Lower World of the Canopy" Eight movies of "Huang Pi: The Cat Who Descended from Heaven" were released. At present, these movies have all started pre-sale. As of press time, the total pre-sale box office is nearly 90 million, with "Hot" ranking first.
The quality of several movies and the box office performance of the Spring Festival stalls have become the focus of netizens. At present, only "The Bear" has started to be screened in advance, and the other movies are all small-scale internal viewings. "Hot" Not only did Jia Ling not watch the movie, she even kept Jia Ling's image a secret, which is understandable. After all, Jia Ling's weight loss of 100 pounds was a big selling point of the movie, and she had to cooperate with the publicity steps before she finally appeared.
htmlAt noon on February 1, Tan Fei , a well-known planner and film critic in the industry, posted a piece of content that focused on commenting on several movies. As a well-known planner and media person in the industry, Tan Fei was the first to be invited to watch several movies. He listed eight points in the article, which is very informative. Let’s analyze them one by one.
1. Actresses are most looking forward to Jia Ling and Zhao Liying, and actors are most looking forward to Shen Teng and Lei Jiayin;
Tan Fei's words almost represent the voice of the audience and fans. It makes sense to put Jia Ling first. After all, what will she look like after losing 100 pounds? Everyone is curious, and Zhao Liying's first appearance in Zhang Yimou's film, playing the role of a deaf-mute, should be a breakthrough in her acting career.
2. I have already watched "Mr. Red Carpet", "Flying Life 2" and "Bear Bears", and the quality is good.
If you look at this sentence alone, Tan Fei expresses his recognition of these three movies, which shows that the quality of these three movies is good. But if you contact the latter, you will feel that his "good appearance" is a bit perfunctory. After all, he has not seriously written a film review for Amway movies. With his status in the industry, he is behind the scenes of several Spring Festival movies. With all the connections, it’s unlikely that you would criticize a certain film publicly. But if you’re invited to watch a movie, you can’t criticize it, right? So the more he talks about "good appearance", the more careful he has to be. Will the three movies he mentioned really be good-looking?
3. It is not easy for the total box office to surpass last year. It has become a major topic and discussion.
This point, in my opinion, is almost the most valuable sentence in Tan Fei's entire text. His prediction should be a conclusion drawn from comprehensive considerations from many aspects. First of all, the movie market has been really bad in the past two years. It will be especially deserted in 2023. You can count the number of movies with over 1 billion on your fingers. This trend will continue into the Spring Festival, and the audience's enthusiasm for watching movies and the overall number of moviegoers will be affected to a certain extent. Impact, so from the perspective of the overall environment, it is not easy to surpass last year.
Secondly, there were only 6 movies in the Spring Festival last year, but this year there are eight, which is more. Last year's Spring Festival box office was 6.758 billion, which was not a high figure in the first place. This year there are more films and the holiday period is longer. However, Tan Fei's prediction that the total box office will be difficult to surpass last year shows that his overall attitude is pessimistic.
Let’s compare single films. During the Spring Festival last year, “The Wandering Earth 2” got 2.164 billion, and “River Red” got 2.606 billion. Several other movies failed to pass 1 billion, and “Exchange Life” only got an ugly result of 290 million. . So if we include the movies released during this year’s Spring Festival, no one can compete with “The Wandering Earth 2” in terms of movie size, and no one can surpass “Man Jiang Hong” in terms of cast. From this point of view, this year’s Spring Festival The overall sales of the stall are not good, is it really impossible to produce a hit item?
There is not much to analyze in the following articles written by Tan Fei. Only the eighth article praises Fan Chengcheng. It is the only actor praised outside of the review of the film. This shows that Tan Fei indeed recognizes Fan Chengcheng's acting skills. Fan Chengcheng is partnered with Shen Teng this time. Starring in "Flying Life 2" may really surprise the audience.
Tan Fei expressed this view, believing that the major film studios are also under great pressure, and the distributors have sent notices to theaters to ensure that they have a share of film scheduling, and go to the theaters to regain their own rights to film arranging. The performance of several films during the Spring Festival will be determined by the quality of the films. Decide.Judging from the feedback, "Bear Bears" continues to maintain the same level as the previous films, so it dares to screen it ahead of schedule. However, the quality of other films that have been kept under wraps for a long time becomes more questionable.
Having said that, the one with the least pressure during this year’s Spring Festival release should be “Bear Bears”. As a long-lasting IP, animated movies have a stable audience base, and the box office is guaranteed by the basic market. And with the accumulation of digital assets, this series The production cost of each film will be better controlled, so profit is certain, it just depends on how much it makes.
