The Lunar New Year holiday is still warm, and the Spring Festival holiday is coming. On January 31, pre-sales for new films released during the Spring Festival of the Year of the Dragon officially opened. According to Beacon Professional Edition, as of 18:30 that day, there were 420,000 pre-sale movies on New Year's Day, and the pre-sale box office exceeded 40 million yuan. The movies " hot ", " Article 20 ", " "Flying Life 2" currently ranks among the top three in the Spring Festival pre-sale box office list. From the perspective of film themes, comedies have become the protagonist of the schedule. Among the 9 new films scheduled, 4 are all family-friendly works with a happy tone. At the same time, 3 animations including " Bears: Reverse Time and Space " The movie also adds a lot of childlike atmosphere to the upcoming Spring Festival. Industry insiders pointed out that during the "longest Spring Festival period" which spans eight days, there is a lot of room for improvement in the frequency of movie viewing per capita. It is expected that through the improvement of overall reputation, it will attract audiences to the theaters and bring a "good start" to the film market throughout the year.
has a "good start" on its first day.
The countdown to the Year of the Dragon Spring Festival release has begun. On January 31, the pre-sale war for new films in the Year of the Dragon Spring Festival release has officially begun. As of January 31, a total of 9 movies have been officially announced for the 2024 Spring Festival.
According to Beacon Professional Edition, so far, there have been 420,000 pre-sale shows on New Year’s Day, and the pre-sale box office has exceeded 40 million yuan.
Among them, "Hot", "Article 20", and "Flying Life 2" ranked top three in the pre-sale rankings with 12.29 million yuan, 12.04 million yuan, and 11.73 million yuan respectively. "Bear Infested: Reverse Time and Space" and " Red" Mr. Blanket " and "Let's Shake the Sun Together" followed closely.
With the official launch of the pre-sale of the film, discussions about the Spring Festival release have also appeared on the hot lists of major social platforms. Related Weibo searches for "Article 20" and "Hot Hot" continue to be on the list.
From the perspective of subject matter, comedy films have become the protagonist of the schedule. It includes "Hot and Spicy", the second self-directed and starring work by actor Jia Ling after "Hello, Li Huanying", as well as "Flying Life 2" brought by the original cast of director Han Han, actors Shen Teng and Yin Zheng, and directed by Zhang Yimou ’s new work "Article 20" and "Mr. Red Carpet" directed by Ning Hao and starring Andy Lau.
There is also a rich supply of animated movies, including "Bear Bears: Reverse Time and Space", the 10th movie of the popular IP "Bear Bears", "Bajie: The Lower World of the Canopy", "Huang Pi: God of Wealth from Heaven" "Cats" are two high-quality animations that jointly add a childlike atmosphere to the Spring Festival. In addition, the romance film "Let's Shake the Sun Together" and the action suspense film "Broken War" will also meet the audience during the Spring Festival.
film critic Liu Chang pointed out that the Chinese film market has attracted the attention of a broad audience with its constantly enriched theme innovation, superb industrial production and Chinese stories that are close to life. At the same time, the Spring Festival films present a diversification of themes and types to meet the needs of different audiences. The movie-watching needs of the group have established a close connection between the Chinese film market and the audience.
Family groups favor "Hot and Spicy" Young people want to watch "Article 20"
Beacon Professional Edition real-time announcement shows that as of January 30, family groups are prominent in the portraits of "Hot and Spicy", which is very suitable for the Spring Festival During this time, the whole family watched the movie. Male viewers have a significantly higher preference for the racing-themed film "Flying Life 2". "Article 20", which brings together many popular actors such as Lei Jiayin, Ma Li, Zhao Liying, Liu Yaowen, etc., has the highest proportion of people under the age of 25 who want to watch it, nearly 40%. It is also the film that attracts the most attention from young audiences during the Spring Festival.
movie fan Xu Liang has just placed an order for pre-sale tickets for "Hot and Spicy" on the first day of the Lunar New Year. He told a reporter from Beijing Business Daily, "This year's Spring Festival will include domestic first-line directors and actors, as well as the emergence of some cutting-edge forces. , which makes me full of expectations for the quality and enjoyment of the movie."
In terms of audience cities, the users who want to watch "Article 20", "Hot" and "Flying Life 2" are mainly in second-tier cities. In addition, Chen Jin, data analyst of Beacon Professional Edition, pointed out that the audience of "Bear Infested: Reverse Time and Space" is very stable, and it is the most popular film among audiences in sinking cities during the Spring Festival.Zeng Pan, the person in charge of
Cinema, said that he is very optimistic about the box office prospects of this year’s Spring Festival period. As one of the most important movie periods of the year, the Spring Festival period has always attracted much attention. The Year of the Dragon Spring Festival period has brought together many major productions and major movies. The director's work, such a lineup will undoubtedly attract a large number of audiences to the theater. The theater is also making full preparations for the schedule to provide the audience with high-quality movie-watching experience and services.
Chen Jin said that compared with the data for the Spring Festival in previous years, there is still a lot of room for improvement in the frequency of movie viewing per capita. He hopes that through the improvement of the overall reputation of the film, it will attract audiences to the cinema, make full use of the first 8-day long holiday in history, and establish The consumption habits of audiences who often go to movie theaters have laid a good foundation for the Chinese film market in 2024.
More than 60 companies are competing on the same stage.
According to incomplete statistics from a Beijing Business Daily reporter, more than 60 production and distribution companies are involved in the Spring Festival films of the Year of the Dragon. In addition to "Huang Pi: The God of Wealth Cat" and "Broken War", 7 Movies have more than 20 affiliated companies, including listed film companies such as China Film, Hengdian Film and Television, Wanda Film, China Ruyi, and Alibaba Pictures, as well as key film and television companies such as Happy Mahua and Tingdong Pictures.
From the perspective of practitioners, the momentum of pre-sales has not only brought a "good start" to the film market in the new year, but also undoubtedly injected a shot in the arm for enterprises and practitioners in the industry chain.
It is worth noting that on the evening of January 30, more than a dozen listed film companies disclosed their 2023 performance forecasts, and more than 70% achieved net profits rising in the same direction or turning losses into profits. Among them, Wanda Film expects a net profit attributable to its parent company of 900 million to 1.2 billion yuan in 2023, China Film expects a net profit of 200 million to 300 million yuan, and Enlight Media expects a net profit of 410 million to 510 million yuan, all turning losses into profits year-on-year.
The operating environment of the theater industry has improved, and the national film market has recovered. The company's film screening number, box office performance, film business revenue, and profits have all increased significantly compared with the same period last year. This is the main reason for many positive performance forecasts.
In the view of investment analyst Li Liang, "This year's Spring Festival, the established film and television listed company China Film Group has participated in 6 films including "Hot", "Article 20" and "Flying Life 2". And like Alibaba Film industry, has also participated in "Hot", "Flying Life 2", "Let's Shake the Sun Together" and "Bear Infested". The in-depth participation of film and television giants has effectively guaranteed the continuous supply of high-quality films, and film companies are expected to expand in the new era. Continuing to deliver outstanding results this year.
Beijing Business Daily reporters Lu Yang and Han Xinyuan
