Seeing that the new year is approaching, another incident is making a fuss in the entertainment industry.
That is our former 85 flower leader-Angelababy. After three months of silence from the entire network ban, she finally waited for the full unblocking.
As soon as the news came out, fans immediately went crazy, as if their idol was about to regain its strength and once again sweep the domestic entertainment world.
But is this really the case? Can there be a place reserved for the former "carpet king" in today's domestic entertainment industry?
Thinking back to the Crazy Horse Show incident last year, two young ladies, Yang Ying and Zhang Jiani, fell into the whirlpool of public opinion and eventually had to temporarily withdraw from the public eye.
Especially Yang Ying, the absolute center of attention on the red carpet, during that time, she was not even involved in large-scale events and ceremonies. It can be said that she completely disappeared from people's sight.
However, things are unpredictable. The recent good news has made fans cheer. Yang Ying's accounts on major social platforms have been unblocked, which seems to herald her return.
However, some people have reservations and believe that unblocking the account does not mean that she can fly completely freely in domestic entertainment.
After all, the account of another party involved, Zhang Jiani, had also experienced the process of being blocked again after being unblocked. It can be seen that the impact of the Crazy Horse Show incident has not been completely eliminated.
For brands, hiring a controversial artist is undoubtedly a risk, especially considering that if the recorded variety show or film and television drama cannot be broadcast due to artist problems, the loss will be immeasurable.
What is surprising is that even in such a difficult period, several of Yang Ying's endorsement brands have always stood firm. Not only did they not terminate their contracts, they also maintained a considerable degree of silence and support.
This move makes people wonder whether these brands played a role in promoting Yang Ying's lifting of the ban. After all, one year is not a small amount of time for the brand's marketing cycle. If the spokesperson cannot show up for a long time, it is tantamount to Real money was wasted.
However, the internal entertainment place is not like a vegetable market. It will not leave a stall for you waiting for you to come back.
In the days when Yang Ying was absent, rookies and established players from all over the world were already eyeing her and quickly divided up the resource cake that originally belonged to her.
Guli Nazha and Dilraba Dilraba, two young celebrities with both good looks and strength, are already gearing up. With several stunning red carpet looks, they seem to have a tendency to take over the throne of "carpet king".
In the field of variety shows, Bailu took the opportunity to counterattack and successfully won the status of the show's host and the favor of the sponsor's father, looking like a new generation of variety show queen.
On the other side, Tang Yan not only won word of mouth with her outstanding performance in the TV series "Flowers", but also opened up a new territory in the fashion industry. She even wore a high-end luxury dress from Yang Ying's favorite brand in the Weibo night, and gained the limelight. There is no difference in time.
It can be said that during the period when Yang Ying left, the entire competitive landscape of 85 Flowers has undergone tremendous changes.
So, in the face of today's domestic entertainment environment that has changed beyond recognition, how can Yang Ying fight her way out in this drama of rebirth from adversity? The answer may lie in her own transformation and breakthrough.
First of all, she needs to show more solid business capabilities and professionalism in the fields of film and television, fashion, variety shows, etc., let her works speak for herself, and break the original stereotype. (It feels difficult for her)
Secondly, facing new and old opponents who have already occupied the high ground, Yang Ying needs to find her own positioning and re-layout her career territory with a new image and strategy, even through cross-border cooperation or innovation project to open up new battlefields.
As for whether Yang Ying can stage a gorgeous counterattack in the coming time, let us wait and see!
