Regardless of the outcome of this plagiarism incident, it has exposed a hidden danger in Dong Yuhui and Yu Hui’s live broadcast room: the copywriting is very beautiful, but it may be borrowed, and it is not original or original.
Recently, the million-fan blogger "Yang Fan talks about art" "The video released stated that the Youhui Peer Live broadcast room plagiarized its own copywriting on a large scale, and its anchor's explanation video overlapped 90% with its own content. Commercial use and slicing into short videos when selling goods is an act of plagiarism. Later, Walking with Hui anchor Dong Dong said during the live broadcast that some teachers' works may be used when explaining art, but no offense was intended. If there are any problems, they can be communicated in time, which seemed to be a response to the plagiarism incident. There is currently no clear result as to whether
is considered plagiarism. However, it is not a good thing to be involved in the plagiarism controversy. Some fans are eager to clear up the relationship between Dong Dong and Dong Yuhui. Some fans deny plagiarism and think that Yang Fan is just taking advantage of the popularity. Some fans think that Dong Dong has already "apologized" and should not be arrested. Hold on. Compared with fans who are busy, the parties involved are relatively calm. Dong Yuhui has not yet responded to the matter, while Dong Dong has an ambiguous attitude.
Saying this may cause dissatisfaction among some fans, but it must be emphasized that when Dong Yuhui established a new company and opened a Youhui account, he was tied to the company's employees. Just like the Dong Yuhui essay incident broke out before, Yu Minhong could not be invisible. Same. As the leader of the company, Dong Yuhui has unshirkable responsibilities. If he thinks that he should not be brought along, this is actually still a "rice circle" mentality, which will not be able to gain a foothold in business and is not conducive to the development of the company.
Of course, since Walking with Fai officially launched, it was accused of plagiarism in less than a month, which really hurt morale. Some people say that this is because of the popularity and controversy, but if you think about it carefully, the last time Dong Yuhui was pushed to the forefront of public opinion, was it not related to copywriting?
Nowadays, although Dong Yuhui is not directly accused of plagiarism, team member Dong Dong may not be able to escape the connection. This means that Dong Yuhui and his team, who have always used copywriting to create a new path in the live broadcast track, are once again Stumbling on copywriting. It can be seen that copywriting is the driving force of Dong Yuhui’s live broadcast room, and it also seems to be a risk.
Many people may think that it is normal for the live broadcast team to have copywriters, and it is common to draw references. Why can others do it, but Dong Yuhui can’t? In fact, there are differences between live broadcast rooms and live broadcast rooms, and whether it is for commercial use is also a factor that must be considered. This is why Yang Fan pointed out plagiarism. Or to put it another way, live broadcast rooms and anchors with high traffic are easily scrutinized by others with a magnifying glass. Dong Yuhui and his team must have the awareness of prevention and awareness of avoidance.
Dong Yuhui and his team have gained a lot of fans because of their beautiful copywriting. This is their charm. But once they are involved in controversy, when fans continue to find excuses to refute Dong Yuhui and his team, they are also constantly disenchanting Dong Yuhui: the last incident made people know that the beautiful copywriting was not all Dong Yuhui's hand; this incident made people know There may be plagiarism in the copywriting of the members who work with Hui, which is inconsistent with their characters and the expectations of fans.
Of course, as a former New Oriental teacher, will inevitably learn from, imitate, and even copy in the process of disseminating knowledge. However, the scenes and logics of live streaming and disseminating knowledge are different. No matter how you wear the cloak of sharing knowledge, It is also impossible to erase the essence of business behavior .
Therefore, regardless of the outcome of this plagiarism incident, it has exposed a hidden danger in Dong Yuhui and Yu Hui’s live broadcast room: the copywriting is very beautiful, but it may be borrowed from it, and it is not original or original. Even if we can get rid of the accusation of plagiarism this time, it is inevitable that more and more people will come forward to defend their rights. If Dong Yuhui and his team cannot find an effective solution, they may be trapped in dealing with various similar complaints in the future, which is extremely detrimental to the company's development.
This incident also reminded Dong Yuhui that the market won by copywriting may also overturn due to copywriting. I still hope that Dong Yuhui and his team can successfully solve the problem and find countermeasures to avoid the drama of "success is a failure, failure is a failure".
Red Star News Commentator Huang Jing
Editor Wang Yintao
Red Star Comment Submission Email: [email protected]
