A few days ago, Yang Zi and Huang Shengyi, a couple, brought goods in the live broadcast room of Douyin master "Cousin Qin Xicheng", which caused controversy.
html On January 27, many merchants reported to Nandu reporters that Shanghai Shengchenze Advertising Media Co., Ltd. (hereinafter referred to as "Shengchenze Media") not only failed to follow the contract and allowed their products to be in the same frame as Huang Shengyi and his wife, but the sales volume was also very high. Dismal, some merchants’ products even failed to be linked on the scheduled live broadcast date. Since then, merchants have also encountered refund problems.On the same day, Shengchenze Media responded to a reporter from Nandu, saying, "We have also communicated with many merchants. The sales volume this time is not high, mainly slicing. Because the costs and expenses have been paid, the bank cannot bear it if all the refunds are made." In addition, A staff member of the Economic Investigation Detachment of the Minhang Branch of the Shanghai Public Security Bureau told Nandu reporters that the case is being handled and the investigation of economic cases takes time. If there is any progress, the reporter will be given feedback as soon as possible.
Merchant: Hired 30 workers to package but not a single order was sold
Mr. Xu, the person in charge of a household products brand, told Nandu reporters that he had previously learned through a recruitment link on Douyin that Huang Shengyi and Yang Zi would be guests at the January On the 16th, Douyin master "Cousin Qin Xiangcheng" held a live broadcast room to bring goods. After filling in the registration information, the staff responsible for business docking of Shengchenze Media got in touch with them.
Recruitment poster attracting Mr. Xu to sign up.
The contract information provided by Mr. Xu to Nandu reporters shows that Shengchenze Media provides live broadcast delivery services. The artists in each live broadcast are industry leaders and the supporting guests are stars. The first live broadcast will be on January 16, and will be broadcast by "Cousin Qin Xiangcheng", artists Huang Shengyi and Yang Zi; the second live broadcast is tentatively scheduled to be Qin Xiangcheng, and the star is to be determined.
Yang Zi and Huang Shengyi’s live broadcast was written into the contract.
After that, Mr. Xu signed a contract with "Shengchenze Media". After paying a service fee of more than 50,000, the other party promised to provide three major anchors + celebrity live broadcast services to help Mr. Xu's brand sales. Diamond decorative paintings are guaranteed at a ratio of 1:5, which means a minimum sales volume of 250,000 yuan, or an equal proportion of refunds. To this end, Mr. Xu prepared 500,000 yuan of diamond decorative paintings and hired 30 temporary packers to ensure delivery speed.
Ms. Wang, the person in charge of a floor washing machine brand who encountered the same problem, also told Nandu reporters that she paid a service fee of 50,000 yuan. Shengchenze Media promised in the contract that Huang Shengyi and Yang Zi would be present in the live broadcast room. Use the sweeper on site and make presentations. However, that night, Ms. Wang did not wait for the celebrities to use her products, and her floor washing machine did not even appear in the live broadcast on January 16. During this period, Shengchenze Media promised refunds many times, but failed to do so.
Partner: The sales promised in the contract are not for a single live broadcast.
In response to the issues reported by merchants, Nandu reporters called Mr. Wang, the relevant person in charge of Shengchenze Media. He said, "Our contract clearly states that the goods will be delivered on January 16. The person 'Cousin Qin Chengcheng' stipulates that the (qjz88999) account will carry the goods. Huang Shengyi and Yang Zi are only the guests of this live broadcast. There is no requirement that each product must be carried by Huang Shengyi and Yang Zi personally. We also I have communicated with many merchants and found that the sales volume of this (live broadcast on January 16) is not high and is mainly based on slicing."
Mr. Wang said that the sales promised in the contract are not for a single live broadcast, but will be included in the contract. During the period, anchors will be arranged to continue live broadcasting, including subsequent sessions, which are also being scheduled.
In addition, according to the chat screenshots provided by Mr. Wang, Shengchenze Media once communicated with the merchants that "for the 'Cousin Tan Progress' New Year Festival event, because our brand's product mechanism lacks certain e-commerce advantages, brand e-commerce endorsement is not Due to various factors and other factors, the sales volume may not be too high during the live broadcast. In order to protect the effective rights and interests of the brand, our company independently invested in the licensing of cousin Qin Chengcheng’s slicing materials, and our professional video team combined live slicing and On-site highlights and other materials, 500 short videos are customized for your company's products. Distributed through our company's short video matrix."
Regarding the merchant's doubts about Shengchenze Media's inability to repay refunds, Mr. Wang said, "We proposed that we can sign a termination agreement, but they are not listening now, and our contract also stipulates it! Both parties need to bear 50% of the liability for breach of contract if they terminate in advance, but under special circumstances, they can terminate in advance. Now that the costs have been paid, the bank won't be able to bear any refunds. "
An injury examination notice provided by Mr. Wang of Shengchenze Media.
In addition, Mr. Wang said that the merchants were very excited now and had some physical conflicts with his colleagues. He showed a Nandu reporter a copy of the Shanghai Public Security Bureau An "Injury Examination Notice" stamped by a police station.
Police: Economic case investigation takes time
Nandu reporters noticed that on January 25, Huang Shengyi's studio issued a statement saying that on January 16, Huang Shengyi and Yang Zi were Ying Dou Invited by Film Culture Media (Shanghai) Co., Ltd. as a guest to the live broadcast room of @cousin (Qin Xijin) to help promote products.
Huang Shengyi Studio issued a statement.
Huang Shengyi Studio emphasized that the two had not made any form of authorization for investment and any commitments such as guaranteeing quantity, and the two have fully fulfilled the contract content, including the agreed live broadcast duration, the need to help promote 30 designated products as guests, etc.
"For any unauthorized use of Huang Shengyi, Yang We will resolutely pursue legal responsibility for any form of commercial activities carried out in the person’s likeness or name. "Huang Shengyi Studio stated that they have immediately urged Douying Media to strictly perform their contracts with all merchants and brands, and handle the aftermath in a timely and appropriate manner.
html On January 27, the person in charge of a bacon brand that signed a contract with Shengchenze Media Ms. Wang, a local reporter, provided the "Shanghai Public Security Bureau Case (Incident) Report Receipt" to Nandu reporters.
The report receipt provided by Ms. Wang, the person in charge of a certain bacon brand.
In the receipt, the content of the alarm stated that Ms. Wang represented 60 More than a dozen merchants reported to the police that from December 2023 to the present, Shanghai Good Mama Film and Television Development Co., Ltd. has signed a live broadcast and gambling agreement with multiple victims. The agreement stipulates that if the live broadcast of goods does not reach the minimum amount of the agreement, the company will refund the money in proportion. The victim paid more than 30 million yuan in live broadcast service fees to the company, but the company's live broadcast did not reach the minimum amount stipulated in the agreement, and refused to refund according to the gambling agreement. Therefore, the victim believed that Shanghai Good Mama Film and Television Development Co., Ltd. was involved in the contract Fraud case.
Ms. Wang said, “Now more than a hundred merchants have approached me. We want to ask the police to recover our money quickly, and we also hope that there will be caring sales channels to help us solve the inventory problem. "
Mr. Wang, the relevant person in charge of Shengchenze Media, previously told Nandu reporters, "Shengchenze Media and Good Mama Film and Television are two companies together. " Regarding Douying Media, which invited Yang Zi and Huang Shengyi, Mr. Wang said that this company is the organizer of relevant activities, and Douying Media is responsible for the parts involving e-commerce.
On the same day, the Economic Investigation Bureau of the Minhang Branch of the Shanghai Public Security Bureau Detachment staff told Nandu reporters that the case is being handled. Economic case investigations take time. The police need to sort out the case, check bank accounts, and collect evidence. If there is new evidence, they will give feedback to the reporter as soon as possible.
staff said, The police officer in charge of the case specializes in handling group cases and has rich experience. As for the physical conflict with the merchant mentioned by Shengchenze Media previously, the staff member said that he did not know much about it. The person currently calling to inquire about the case There are also many. If the reporter needs to send any materials, he can contact the police at any time.
Written by: Nandu reporter Yang Lingyan
