Text | An Qing
Editor | 9527 Miao Gujun
Live streaming seems to have become a way out for actors.
has had many classic actors on the screen.
including Ma Ke, Jia Nailiang, and Lou Yixiao are now active in major live broadcast rooms.
brings goods with passion every day and brings benefits to his family every day.
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However, Yang Zi and Huang Shengyi are the most powerful ones. The couple
almost lives in the live broadcast room.
sells countless categories every day, and the live broadcast industry has almost turned from a sideline into a main business.
Especially actor Huang Shengyi has no career plans in acting.
I just often walk by the river. How can I not get my shoes wet? Most celebrities and artists do not personally select the products when they bring them. The quality and functions of
products are almost in accordance with the requirements of the merchants.
All they have to do is use their influence to promote products.
It is precisely because of this that Yang Zi and Huang Shengyi have caused a lot of trouble since they brought the goods.
At the beginning of this year, a woman exposed that the quilts sold in Yang Zi’s live broadcast room were full of hair.
is looking for product after-sales service but cannot get proper handling.
After deceiving consumers, it also deceived merchants. This time the storm has not passed long.
In January 2024, Yangzi and Huang Shengyi were involved in a lawsuit again because of their live broadcast.
It is reported that more than 60 merchants have spent 30 million yuan to cooperate with Yangzi and Huang Shengyi. The
cooperation agreement requires Yang Zi and Huang Shengyi to appear in the same frame as the product and complete a minimum transaction amount of 1.4 million.
As a result, Yang Zi and Huang Shengyi only appeared for two minutes in this live broadcast.
Many products are not linked in a timely manner. This is a breach of contract for merchants who have paid sky-high fees and treat the contract as if it were nothing. The most outrageous thing about
is that the 1.4 million agreed in the contract was not completed at all.
Ms. Wang prepared 1.7 million yuan of bacon products, but only one order was sold in the live broadcast room, and the sales volume was only more than 100 yuan.
The merchant paid a high fee, but in the end he lost his wife and lost his troops.
did not get the same frame slices of celebrities and products.
sold a single product in vain, and many merchants even had 0 sales.
In order to protect their rights, many merchants immediately found the delivery company.
As a result, we found that the company that brought the goods had already gone empty, and the merchants had no way to complain.
had no choice but to take up the legal weapon. 60 merchants collectively called the police and asked Yangzi and Huang Shengyi to solve the problem. After the
incident was exposed, public opinion quickly fermented, and the merchant who was obviously cheated received sympathy from many netizens.
As the perpetrators, Yang Zi and Huang Shengyi also responded.
It turns out that Huang Shengyi did not know the contents of the so-called contract.
Huang Shengyi and Yang Zi only came to the live broadcast room as celebrity guests to assist in the broadcast. During the
period, Yang Zi and Huang Shengyi did not make any form of investment authorization, nor did they make any commitment to guarantee quantity.
If the statements and responses of both parties are true, it is obvious that the middle party is profiting from it, and both businesses and celebrities are victims.
But having said that, Yang Zi and Huang Shengyi are also veterans in the live streaming industry, and they should have been more vigilant about this kind of cheap double-crossing.
Besides, Yang Zi and Huang Shengyi show off their wealth every day except bringing goods. The whole Internet is complaining that Yang Zi’s spirit of bringing goods in the live broadcast room is not “lack of money”.
is really "love". In this case, why can't we ensure the rights and interests of businesses and consumers in the live broadcast industry and be more cautious and responsible?
Of course, it is not uncommon for celebrities to overturn their products, although there is no high or low in the industry.
But it has to be said that the chaos in the live streaming industry has made the live streaming industry a mess.
Previously, someone reported back about the gold ring they purchased in the Shuchang live broadcast room.
It started to fade after a few days of wearing it. Let alone gold, it is not even silver-plated.
And Qi Wei also sold a certain brand of cosmetics in the live broadcast room.
was complained by consumers about selling fake goods. Eventually, Qi Wei Studio was forced to come forward, and Qi Wei herself went to the Public Security Bureau to report the case.
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The most outrageous thing is Du Xudong, a national first-class actor. Previously, Du Xudong charged 33,000 yuan to appear in a live broadcast room.
As a result, Du Xudong, who was completely unfamiliar with the work of bringing goods, sat aside and ate the whole process. He had no marketing skills at all, and the product introduction was even worse.
is the most popular. Du Xudong only sold a pack of fungus worth 64.9, and the female anchor who brought the goods was outputting the whole process.
The merchant was dissatisfied with Du Xudong’s delivery performance.
immediately contacted Du Xudong’s partner company for delivery and asked Du Xudong to return the 33,000 yuan.
As a result, the cooperative work not only refused to refund, but also directly blocked the cooperative merchants.
In the end, things got bigger and bigger, but the attitude of netizens was that they didn't take advantage of both sides.
First of all, although Du Xudong is a national first-class actor.
However, the popularity of the coffee positions is very low and the influence is limited. If
asks him to bring goods, he should be prepared in advance for poor live broadcast results.
And with Du Xudong's popularity, the fee of 33,000 is in line with the market price compared to the sky-high pit fee.
Secondly, Du Xudong has had public opinion overturned many times before. Before
's live broadcast crashed, he caused an uproar by recording blessing videos for some heads of state in northern Myanmar.
Although he quickly stood up and clarified after the incident.
himself had no choice but to cooperate because it was difficult to shirk the favor.
But the fact is that he was involved in a very sensitive dispute.
This series of events has seriously affected Du Xudong's acting career.
For example, in the TV series "Time Like Fire" that will be launched at the end of 2023, Du Xudong's face was directly changed by AI.
Generally speaking, celebrities who receive this kind of treatment are basically equivalent to being soft-blocked by the entertainment industry.
Whether Du Xudong did it intentionally or not, he ruined his acting career in disguise.
In short, the celebrity industry itself has received a lot of social dividends.
There is really no need to get involved in all kinds of disputes that are beyond your control just for the small money of live streaming.
The incidents involving Yang Zi and Huang Shengyi have sounded the alarm to more celebrities. When
uses its influence to monetize, it still needs to conduct sufficient market research.
balances between merchants and consumers, bringing benefits to both parties.
Fortunately, the industry of live streaming has gradually become standardized.
Well-known actors that everyone knows are actually very resistant to bringing goods in the live broadcast room.
Especially A-list actors, they don’t endorse many products.
and most of them are large manufacturers with reliable quality control.
This cuts off many small traders with evil intentions at the source.
also prevents celebrities from using their influence to cut leeks from excessive fermentation.
Finally, what do you think of the dispute caused by Yang Zi and Huang Shengyi?
Are there any other serious celebrity overturning incidents in your impression?
participate in the discussion in the comment area and talk about the industry situation in which celebrities and artists make live streaming their main business.
