The Spring Festival is just around the corner, and various star studios have begun to send out New Year gift boxes one after another. Usually, celebrities' New Year gift boxes contain their own endorsed products, so the commercial endorsement value of celebrities this year can be seen from the gifts they give.
At present, Gong Jun and Mao Xiaotong have the largest number of brands in the gift box. A total of 12 brands of products are given here and there. Although there are not many high-end luxury brands, it can be seen that these two people carry goods. I think the reputation is very high.
It is worth noting that the post-00s actor Wang Xingyue, who became popular in recent years because of "Ning'an Like a Dream", also sent a lot of gifts. Many netizens were surprised. Can a newcomer Wang Xingyue receive so many endorsements?
Some netizens posted a summary of Wang Xingyue’s endorsements and found that Wang Xingyue has cooperated with a total of 7 brands, including some high-end brands. It seems that Wang Xingyue’s momentum is also very strong this year.
The most generous gifts in the celebrity gift box are undoubtedly Yang Mi and Ni Ni. Yang Mi made arrangements for everyone clearly from top to bottom. From essences, eye masks, body lotions to red socks for the Year of the Dragon, I also gave them the "Destined Red" (Amaryllis) flower balls with a very good meaning.
Some netizens roughly estimated that the gift box given by Yang Mi is worth more than 3,000-4,000 yuan, which can be said to be very heroic.
Ni Ni’s gift box has also been welcomed by everyone. Although it is not as comprehensive as Yang Mi, but looking at it, it is all big-name skin care products. A rough estimate of the total price of the gift box is more than 5,000. This year, Ni Ni only starred in one TV series "Westward from the Jade Gate", but she spent so generously, which shows that she put a lot of thought into it.
are both 85 flowers. Liu Shishi’s experience this year cannot be said to be very good. The TV series "One Thought Guanshan" aired at the end of the year has been constantly controversial, and Liu Shishi herself has been frequently rumored to be divorced. Commercial value also appears to be on a downward trend.
There were only three brands in Liu Shishi’s New Year’s gift box, including the brand “79 Yuan Eyebrow Pencil”. Fortunately, what Liu Shishi gave was not an eyebrow pencil, but makeup remover wipes.
The products of the other two brands are also lipsticks, toiletry sets and the like. There are 7 gifts in total, which are not even as good as Xiaohua.
Zhao Lusi has been very strong this year and has given away ten brands. The gift box is divided into two layers. The range of endorsements ranges from skin care products to daily necessities to clothing.
Bailu also gave a lot of gifts. In addition to cosmetics, he also gave various supplements. He also gave customized chopsticks for the Year of the Dragon, which was full of life.
Although the number of Yang Zi's endorsements is a little small, the gift boxes are not small, and there are even high-end luxury brands, with a total price of more than 4,000 yuan.
Looking at it this way, no wonder netizens feel that Liu Shishi’s gift box is a bit shabby and crude.
Also hard to come by are the gift boxes from Liu Haoran and Wang Yuan. The former gave me a total of three things, a calendar, red wine, and a canvas bag. It made netizens wonder whether Liu Haoran opened his own winery or accepted a red wine endorsement, otherwise why he only gave away a bottle of red wine.
Although Wang Yuan gave away a relatively large quantity, it also included his own peripherals. Upon closer inspection, there were not many endorsed products. After Wang Yuan studied abroad, he has yet to graduate, and his traffic seems to be on the decline, which is really sad.
There are also some gifts given by celebrities, although they have no endorsement, but they look very affordable. For example, various gift cards sent by Tan Songyun. Everyone’s skin care and dietary standards are different. This gift card is very free and has the feeling of “getting what you want”.
Looking at these gift boxes, we can see that there have been new changes in the domestic entertainment landscape this year. The old traffic is also suspected of falling behind. Some celebrities are indeed generous, and the gift boxes sent in batches are worth thousands. Celebrities this year You really make a lot of money!
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