has a rating of 3.7 (there is still room for improvement). The box office was dismal and it was an instant hit upon release. CCTV's six hot reviews said it was "the worst at the beginning of the year". As the movie version of Xianxia's big ip " Flowers of Thousand Bones " This approach shocked the 2024 movie market.
1. The movie version of "A Thousand Bones" was criticized harshly by CCTV, and the director apologized as "guilty and unexpected"
The 2015 drama version of "A Thousand Bones" starring Zhao Liying and Huo Jianhua set a record of 18.7 billion views and has a strong It has a national audience base, not only has high ratings, but also has a good reputation, with a certain rating of 7.3, making it known as the unique drama king of the year. With such a superior title, the movie version of "A Thousand Bones of Flowers" gave everyone a heavy blow.
was allocated 11.5% of the theater schedule on the day of its premiere, which was higher than Andy Lau + Tony Leung 's " Golden Finger ". On the basis of this, the movie version of "A Thousand Bones" only received less than 300 on that day. With a box office of 10,000 yuan, it only ranked seventh in the box office rankings.
went downhill all the way. After the fourth day of release, the single-day box office could only stay at a few hundred thousand. As of today, eight days after its release, the box office has not exceeded 6 million. This is really too magical.
Unlike ordinary movies that flop at the box office, Hua Qiangu is a work produced under extremely high expectations, so this kind of box office flop only comes from poor word-of-mouth. How bad is the reputation of
?
has such a bad reputation that it was rated as "the worst at the beginning of the year" by the central government. This evaluation is really hard to live up to.
In response to this, director Zhang Chao apologized in a haircut video, saying that he felt sorry for the producers and the team, and that his efforts were not proportional. He said that he had not dared to slack off thousands of days and nights over the past four years, all in order to study good shots. Not only that, Zhang Chaoli also expressed that he was surprised that the box office was not good, and believed that the reason for the poor box office was that many people did not know that the movie version of "A Thousand Bones" was released. At the same time, he said that the crew was the first batch to resume work during the epidemic in 2020, and they could be in the cinema with It is already very difficult for everyone to meet each other. I hope everyone can go to the cinema to support and check out the movie.
Well, it’s really because people don’t know that the box office is not good, rather than because it’s bad...
Director Zhang Chaoli looked pitiful in this video, but he still worked hard to promote the movie, so he was questioned It's miserable marketing. However, so far, the effect is not good, and the box office of "A Thousand Bones" has not been improved.
2. Netizens miss the drama version of "Flower a Thousand Bones". Zhao Liying was involved in the public opinion storm and spoke out in support of
. It is common for comparisons to be made between the movie version and the drama version. The contrast between the leading actors is even worse. The movie version of "Flower Thousand Bones" is too overwhelming. Street, causing netizens to have a greater favorable impression of the drama version, especially in remembering Zhao Liying's version of Hua Qiangu. This matter is very easy to be criticized by the fans. For some artists, this may be a kind of popularity, but for actors like Zhao Liying who want to transform into a powerful group, the popularity of disputes among the fans is not necessarily a good thing.
In this regard, Zhao Liying's action is to voice her support. On the afternoon of the 23rd, Zhao Liying posted a poster showing the movie version of "A Thousand Bones", saying, "For the first time in ten years, I support the producer Sister Tang." Although this operation seems to be a very common favor, it is enough to resolve it. The public opinion controversy caused by playing the role of Hua Qiangu aroused.
Although the director’s words may seem like poor marketing, the movie version of "A Thousand Bones" is indeed miserable enough. It is indeed difficult to resume work after the epidemic. Such a big IP must have invested too much, but the final box office is not expected to be enough. Ten million, I guess the director not only cried in front of the camera, but also shed tears of confusion every day outside the camera. After this job, he quit the industry and went bankrupt.
3. The big IP adaptation has a solid foundation but still hits the market. What is the difference between the movie version of "A Thousand Bones of Flowers"?
1. It is difficult to challenge the classics when the jewels are ahead.
For fans of the show, the movie remake is tantamount to money-making and blasphemy.At that time, the film version was controversial at the beginning of preparation, and the producer responded that he would spend more time polishing the work, but the result was actually a huge disappointment.
2. The casting is inappropriate. The casting of
movie version Hua Qiangu is indeed confusing.
Chen Duling 's cold temperament is really inconsistent with the smart and cute Hua Qiangu.
Li Chengbin's facial lines are more angular, which is not at all the same as the soft and handsome Bai Zihua.
And Mao Zijun, who plays Sha Qianmo, is not charming enough to play the male-female Sha sister.
Xu Muchan, who plays Ni Mantian, looks sweet and is not suitable for playing the fierce and aggressive Ni Mantian.
3, serving the Tao is out of date.
Perhaps it was because the shooting took place too long ago. At that time, the costumes of ancient Xianxia dolls were still in the "funeral style" world, and they were dressed in white clothes with fairy air. But now it is 2024, and today is different from the past, with "funeral style" "Makeup has become the focus of everyone's complaints. Times have changed, and the aesthetics of the film version of "A Thousand Bones" released four years later have lagged behind the times.
4, 58 episodes that are difficult to master in 97 minutes.
It is really difficult to condense dozens of TV series episodes into less than one hundred minutes. A large number of plots and characters have to be deleted. Simply deleting this action will lead to complaints whether it is better or worse after deletion, not to mention that most of the deletions will only make the plot too compact, the emotions difficult to unfold, and even the characters The setting collapses.
The movie version of Hua Qiangu has the problem of too fast plot. In the first scene, Bai Zihua accepts his disciple Hua Qiangu, and in the latter scene, Bai Zihua vomits blood and decides to sacrifice his life.
One moment, Sha Qianmo gave his beloved floating bead artifact to Hua Qiangu. The next moment, Sha Qianmo, who was as skilled as Bai Zihua, was attacked by Bai Zihua's apprentice Ni Mantian and stabbed to death.
Whether you are a book fan, a TV show fan, or even a passerby, these are difficult to accept.
5. After a long time, the influence of IP has declined.
There is a gap of nine years between the release of the drama version and the movie version. In nine years, a six-year-old primary school student who has just entered school will be in high school. If a freshman girl who is chasing dramas works after graduating from undergraduate, she has worked for five years and is not allowed to get married. Gave birth to a child. Many of the original fans of the drama no longer have time to consume movies, and their preferences have even changed and they no longer like Xianxia and ancient puppets.
Hua Qiangu’s powerful influence at that time was also greatly consumed in nine years. The film and television drama market has been reshuffled. Not only "A Thousand Bones of Flowers", but even the major category of fairy tales and ancient puppets represented by "A Thousand Bones of Flowers" no longer has the appeal it had at that time.
To sum up, the failure of the movie version of "A Thousand Bones" is not a coincidence. Many factors made it the "first worst movie of the year". This also sounded the alarm for the film and television drama market. Even such a big IP does not care. All of them will be thrown into the street, let alone works without IP foundation. Nowadays, with the development of the market, consumers have higher aesthetic standards, and the days when you can make a lot of money just by messing around no longer exist.
