In 2023, China's automobile production and sales will both exceed 30 million units, and new energy vehicles will be close to 10 million units. The new energy automobile industry has crossed the line between life and death and is embarking on a new journey of high-quality development. When most brands place their high-quality development on "configuration stacking" and "price war", Jihu Auto takes a different approach, adopts a co-creation approach with users, and deeply explores the concept of scenario-based car manufacturing, providing a new way for high-quality and sustainable development. ideas.
On January 25, 2024, Jihu Motors held the "Born to Break the Boundary, Jiji Guardian" let's jump | Jihu × Hoffman co-created ip Arctic Fox creator meeting in Shanghai, focusing on Internet celebrities in Shanghai Suhe Bay Vientiane World "Big Fox" interprets JiHuo's sustainable car-making concept with "harmful symbiosis of people, cars, and nature", further strengthens JiHu Auto's image of health, safety, and quality, and officially announces follow-up activities and fan plans. , providing users with more surprises for a better life with ultimate design concepts and innovative technology. Joining hands with Hofmann to create IP in the core area of Jing'an Suhewan in Shanghai's "One River, One River" strategy, not only conveys the philosophy and persistence of the Jihu brand to the public through Internet celebrity pop-up installations, but also makes the big chess game behind Jihu Automobile Gradually surface.
joins hands with Hoffman, the father of the big yellow duck, to discuss the sustainable development of technology and culture.
will create a trendy art pop-up exhibition during the New Year's Eve, with the super artwork "let's jump!" After "Arctic Fox" came out of the industry, this meeting with the creators was another big move made by Polar Fox Motors and its creator Hoffman.
At the event, Hoffman, the father of Big Yellow Duck and "Big Fox", was personally present and held a unique sharing session with guests from Jing'an Art Suhe, BAIC Jihu, Sustainable Development Explorer wwd, as well as the media and fans. , to jointly explore the sustainable development of science and technology and culture. Golden words frequently appeared at the scene, and Hoffman even revealed: This cooperation with new energy vehicle brands can be summed up in two words: persistence and trust. In the past, many cooperations would change their minds if there was even the slightest difficulty, but Jihu’s insistence on quality made me feel Jihu’s strength and trustworthy genes.
As Jihu Automobile Brand Director Liu Miaomiao said: "We have moved the "three world-class" car-making standards into this pop-up art installation. This Arctic Fox art work uses 380,000 Taiwei environmentally friendly hair. Paper, all pasted by hand, is built in accordance with national permanent construction standards, regardless of time and cost, only for ultimate safety and quality."
Three world-class guarantees to create ceiling-level ultimate quality
Quality is the cornerstone of high-quality development . Jihu Automobile relies on its strong state-owned enterprise background and technical strength, and takes agility, wisdom and perfection as Jihu's survival and brand original intention. It has created three "world-class" ceiling-level ultimate qualities, including world-class quality development standards for 10 years and 240,000 kilometers of undiminished vehicle performance; world-class cooperation with Magna, which has more than 120 years of luxury brand car manufacturing experience. Manufacturing system; and all user-sensitive components come from world-class partners.
Based on this, Jihu Automobile always requires itself to be at the top of the industry, such as 0 aldehyde, 0 benzene and gutta-percha-grade cabin, anti-allergy and perfect ultra-low radiation. It does not use car standards for in-car health, but uses professional medical standards to build it. The interior of the car is ceiling-level healthy; the torsional stiffness of the body reaches a maximum of 60,000 Nm, reaching the highest level among mainstream models on sale in the world.
Strengthen the genes of the three major brands to meet the needs of green and environmentally friendly travel
Not only that, as a new energy high-end brand under BAIC, Jihu Motors always insists on understanding the needs of specific groups of people, avoiding "big and comprehensive" style "stacks", and insists on technological innovation , technology-driven, and build "sensitivity, wisdom, and extreme" into the car-making method and brand gene.
At this meeting, in order to spread the brand genes, green travel and sustainable development concepts more widely and for a longer period of time, Jihu also announced that after the exhibition, the "Big Fox" will be donated to wwd institutions and colleges. Sustainable re-creation, continuing to convey the concept of environmental protection, working with users to actively participate in sustainable development and environmental protection, and implementing health, safety, and quality sustainably into every detail.
launches Jihu pet fan plan to inject new vitality into high-quality development
The era of new energy vehicles is also the era of users. Jihu Motors took the lead in proposing the concept of scenario-based car manufacturing and invested huge R&D costs to provide exclusive and ultimate worry-free travel solutions for specific groups of people. For example, the Alpha S Alpha T forest version has moved the "forest oxygen bar" into the car, allowing middle-class elites to enjoy forest-like comfort and health in busy cities; the polar fox koala meets the needs of mothers and infants in all scenarios, allowing babies to travel Being seen allows mothers to be noticed; and the "all-A student" Alpha T5 redefines the all-round and luxurious views of the new generation of family cars.
Not only is Jihu Motors willing to invest in building cars, but Jihu Motors is also willing to pamper fans with warm service. At this event, Jihu also released a pet fan plan, which plans to build interactive platforms and channels through offline flash mob activities, factory visits, product immersion test drive experiences and other activities to enhance the sense of identity, belonging and belonging of the Jihu brand. sense of trust. We will continue to dialogue and co-create with users to warm up user relationships, attract more people to join the Jihu family, and jointly create a more exciting and beautiful life.
Currently, new energy vehicles have become the general trend, and green and sustainable development has become a global consensus. As an explorer of high-quality sustainable development on the new energy track, Jihu Motors has long been deeply involved in the field of healthy and safe travel, exploring the harmonious symbiosis of people, vehicles, and nature. Taking this main creative meeting as a new starting point, BAIC Jihu will accelerate the layout of high-quality sustainable development, join hands with more users and partners to contribute to the sustainable development of society, and inject new vitality into Chinese automobile brands.
