Webmaster’s Home (chinaz.com) News on January 24: Since the end of 2023, the State Administration of Radio and Television has jointly launched the governance TV " Matryoshka” charging and operating complex work has achieved remarkable results. After more than four months of progress, the first phase of work has achieved the goal of "turning on the phone to watch live broadcasts, reducing charging packages by 50%, and improving consumption transparency."
At the staged summary and deployment meeting on the 23rd to control TV "matryoshka" charges and complex operations, officials stated that startup advertisements for cable TV and iptv have been completely cancelled, and the startup time has also been significantly shortened, from a maximum of 118 before the regulation. seconds reduced to no more than 35 seconds.
In terms of reducing fee packages, various fee packages have been significantly reduced by more than 50%, including cable TV by 72%, iptv by 79%, and Internet TV by 55%. The number of charging packages per terminal has also been reduced from the maximum of 86 before the governance to now no more than 6 charging packages per terminal. In addition, the clarity, ease of use and transparency of the TV interface have also been significantly improved, with paid and free content clearly marked.
Cable TV, iptv and Internet TV have all strengthened the supply of high-quality free content to meet the needs of viewers. The "Revisiting Classics" free zone launched on national cable TV networks has attracted a cumulative 23.65 million clicks and 10.78 million viewing hours in two months.
According to the conference deployment, the governance work in 2024 will promote the gradual realization of the function of watching TV with a remote control. For existing remote controls, we will help viewers use the infrared remote control learning function through extensive publicity or door-to-door services, and initially realize "watching live broadcasts with one remote control." For incremental remote controls, unified standards and specifications will be formulated, and new remote controls will be developed and launched to achieve the goal of watching TV with one remote control. In addition, special management of complex hotel TV operations will be carried out and the integration of TV set-top boxes will be actively promoted.
