Riyadh Victory officially started its trip to China recently. When Ronaldo and the team arrived, everything seemed to be going very smoothly. However, Ronaldo was injured and unable to play, which directly led to the postponement of all warm-up matches for Riyadh Victory. . At last night's press conference, both the organizer and Ronaldo expressed their apologies to the fans and opened channels for fans to refund their tickets. At the same time, Cristiano Ronaldo also said goodbye to his trip to China in an unhappy state. According to China News Weekly, the organizer even knew Cristiano Ronaldo was injured and persuaded him to appear and dinner, and was involved in the live broadcast channel. The method made the president very dissatisfied.
The reason why Riyadh Victory chose to come to China for the warm-up match is largely due to knowing the influence of Ronaldo in the country. Ronaldo has been famous for a long time and is the idol of many star fans. It is said that he is the youth of the fans born in the 90s. No exaggeration. As a domestic organizer, it is natural to hope to expand its influence through Ronaldo. For this reason, the organizer and Riyadh Victory hit it off. From the initial contact to the arrival of Ronaldo, there were indeed no problems. However, Ronaldo's injury became a major turning point in the event.
Ronaldo's injury is public information. It was first disclosed around January 19. Both Saudi and domestic media had previously published reports. At that time, some fans were worried about whether Ronaldo could play in the subsequent China tour. For the organizers, the fact that the tickets were sold out so quickly was obviously due to Ronaldo's contribution. For this reason, the organizers were motivated by multiple factors such as the event's box office, reputation, and even the "commercial agreement" related to Ronaldo's appearance. After thinking about it, he directly announced that Ronaldo could play, which made Ronaldo quite dissatisfied; after all, for athletes, injuries are the biggest enemy. Playing the game before recovering will inevitably make the injury more serious, not to mention summer. The European Cup may be the last chance for the national team to compete for the championship for Ronaldo.
In addition, the organizer had two other operations that made Ronaldo very uncomfortable; first, at the dinner party the day after his triumphant arrival in Riyadh, Ronaldo originally thought it was an occasion with business etiquette, but in order For more benefits, the organizers sold a large number of "seats", and most of the buyers were Internet celebrities. After spending the admission fee, Internet celebrities use live broadcasts and other methods to gain profits. Throughout the dinner, Cristiano Ronaldo was annoyed by autographs, photos, and live broadcasts; and because "Cristiano Ronaldo Toasts" was directly on the hot search.
In addition, an e-commerce live broadcast platform contacted Ronaldo's agent through an intermediary to discuss the live broadcast of goods. In the end, due to differences in commercialization rights, the agreement was not reached, and this approach was rejected by Ronaldo himself and the brokerage team. Who would have thought that the live broadcast platform would then conduct joint planning with the organizer, and finally persuade the Riyadh Victory Team to carry out live broadcasts in the name of the team. However, in the promotional posters released later, there were only portraits of Ronaldo himself and his Internet celebrity partner. Both Ronaldo and Riyadh Victory Club were very dissatisfied with this.
In the end, when the public relations crisis got out of control, Ronaldo had to apologize to the fans and was even criticized by some black fans. It is undeniable that Ronaldo is very friendly and fond of domestic fans, but this time the organizer's overly amateurish operation still caused some dissatisfaction in Ronaldo. According to Ronaldo's ability, he doesn't need to attract attention in this way. Under such amateur operations, the organizers can only reap the consequences. Unfortunately, fans who like Ronaldo, despite freeing up time and working, ended up in vain.
