was released, the box office of the movie "花千 Bone" has just exceeded 5 million!
The online broadcast cost hundreds of millions, and the box office was 5 million. With such a box office, it was difficult to even pay an actor's salary, let alone other things.
failed miserably, and another annual box office tragedy was born!
director Zhang Chaoli even posted a video apology. At one point he choked up and cried, saying he was sorry for the producer and his work partners.
He first said that he had been paying attention to the movie box office and knew that it was not ideal, which also surprised him. He only felt guilty for betraying the trust of the producer.
He even bluntly said that more than four years of hard work and dedication have not paid off. As the first batch of movies to resume production in 2020, it has experienced too many difficulties and it is not easy to be released, but he did not expect that the box office would be so bleak.
has said so much, but in the end he still didn't get to the point and just failed miserably.
"miserable marketing" is now commonplace.
kept saying sorry, but never said sorry to the audience.
Will hard work and dedication be rewarded?
did not do well at the box office. Shouldn't we reflect on how the film went?
turned out to be another miserable meal, a disguised kidnapping. Sorry for this, sorry for that. So are the audience destined to pay for it?
As an ordinary viewer, I don’t have time to listen to your complaints about being miserable, and I won’t easily pay for a bad movie.
Even excellent films may not necessarily achieve good box office results, let alone bad films, or not-so-excellent films or low-quality films.
Audiences are no longer as easy to deceive as before, and the living space for bad movies is getting smaller and smaller.
I'm sorry to the producers and staff, that's your job. There is no need to publicly perform misfortune in front of the audience to win sympathy, not to mention that filming is not easy or difficult. The audience just wants to watch a good movie, and the requirements are not high.
And how far have you achieved it?
The movie "A Thousand Bones of Flowers" nine years ago was a hit. With over 20 billion views,
became one of the top ten most influential TV series of the year at the 2015 National Drama Festival. It was awarded the title of "Drama King of the Year" at the 2016 Scream Night, and was nominated for the Best TV Drama at the 22nd Magnolia Awards. Starring Zhao Liying , she also won the Audience Favorite Actress Award at the 28th Golden Eagle Awards. The IP address
is completely popular.
Although the producers wanted to further develop this IP at that time, including movies. But it has still been delayed for so long. When the popularity has long passed, wouldn't it be a missed opportunity to adapt it again?
In the view of the producer,
"The movie version of "A Thousand Bones of Flowers" is not a linkage. For us, it is a review and study of the classics after 9 years."
Words always sound good, but no matter how good they sound, they are not the same. Driven by profit.
Otherwise, the investors’ money would be in vain, and the director wouldn’t need to cry and apologize.
According to this original intention, director, please stop crying. It's not your fault. What's the use of crying anymore.
The producer doesn't need you to be sorry.
Of course, they also know that the movie version cannot be compared with the drama version. It is not to surpass it, but to "present this story to the audience with sincerity."
But what about the story? What about sincerity?
With a movie story of less than two hours, how can we restore the original content of more than 800,000 words?
Even though the 50-episode version of the drama is not complete and perfect, there are still many regrets, not to mention that the movie is only 97 minutes long, and how much real feature content is there in these 97 minutes?
In fact, the main creative team has already considered it.
made a drastic adaptation of the original story. The original edited version had a length of 180 minutes, but some trade-offs were made, and the result is now 97 minutes. The producer of
expressed satisfaction after reading it.
"Our main creators are quite satisfied."
Well, since they are all quite satisfied, there is no need for the director to apologize.
does not need to apologize to the producers, nor does it need to apologize to the staff.
On the contrary, the director should apologize to the audience for not bringing a qualified film to the audience.
Regarding the movie version of "A Thousand Bones of Flowers", the one who complained the most was the lead actor.
Whether it is Chen Duling or Li Chengbin, compared with Zhao Liying and Huo Jianhua , the gap is naturally not small.
In fact, at the beginning, the film crew still wanted to find the original cast members to star. However, after many years, the two leading actors have changed a lot, and it is not so easy to recruit them. In addition to external environmental conditions, there were also schedule issues, etc. In the end, the main creator invited today's actors.
can see that it is obviously insufficient funds. Although
spent hundreds of millions, for a fantasy film to reach the top level, this amount of money is undoubtedly a drop in the bucket.
Whether it is the cast or the entire visual effects, it can already be seen that the financial problem is still quite big.
What's more, in today's world where fairy tale-themed works are so bad, they are still the same old content. How can such a film capture the hearts of the audience.
This is no longer 2015. At that time, "Flower Thousand Bones" created the vertical genre of fairy puppets. At one time, this type of works was in a surge, and all the funds were poured into it in just a few years. But after many years, there really hasn’t been any decent works produced.
The audience has long been tired of aesthetics, but the producers are still the same, and even make progress or retreat. From casting to production, it is really a mess. How can such a work achieve high box office and high broadcasts?
Jumping on the street and overturning the car have become the norm, let alone this movie version of "A Thousand Bones of Flowers". From the very beginning,
decided to make a movie, which meant that he only wanted profits, rather than creating high-quality works.
Review and study are all empty words and clichés.
Although I keep talking about hard work, hard work, dedication, etc., it is not easy. Let me ask, isn’t this basic, isn’t this necessary? Isn’t it easy to produce great works without any effort?
is so miserable and so childish.
"Tragic marketing" is unacceptable and looks ugly. It is not only a kind of kidnapping, but also a kind of deception.
