it House News on January 22, according to the China Securities Journal, in response to market rumors that Oriental Selection may cooperate with TikTok in overseas supply chains, people familiar with the matter responded to reporters: "The news is true."
Oriental Selection official website and recruitment platform It shows that the company's current recruitment positions include Oriental Selection TikTok overseas store operations, Oriental Selection content operations manager (Tiktok), etc.
Among them, the work content of Oriental Selection Content Operations Manager (Tiktok) includes: Responsible for the establishment, operation and management of TikTok short video accounts; collecting and producing short video content materials, and formulating operation and promotion plans to achieve fan growth; monitoring and analyzing TikTok data , constantly optimize the effect, and propose corresponding countermeasures to improve the conversion rate of content; study new ways to play tiktok short videos, new platform strategies, industry competitor trends, etc.
Oriental Selection tiktok overseas store operation work includes: responsible for tiktok store overall planning, marketing planning, daily operation planning, daily activity arrangements, etc.
it House noticed that after experiencing the "little composition" crisis, Oriental Selection Holdings Co., Ltd. issued an announcement on December 27 last year. The board of directors approved the proposed sale of the education business to its parent company New Oriental for a total price of 1.5 billion yuan.
Oriental Selection announced: "The sale is part of the business restructuring of Guangdong New Oriental Group, which aims to more clearly divide its business lines and better align its business units with the operating environment. Currently, the Group and New Oriental Group The industries they operate overlap with each other, and their businesses are divided according to the delivery medium of their products/services. After the Disposal, the industries operated by the Group and New Oriental Group will be separate and distinct from each other. The Group will no longer operate in the field of online education, and It is to become a specialized self-operated product and live broadcast business operator."
Oriental Selection plans to use part of the proceeds for future development, including 10% for marketing and sales, 10% for talent attraction and retention, and 20% for investment R&D, 40% is used for other general development and operation of self-operated products and live broadcast business, and 20% is used for general working capital.
