This winter, with the popularity of "Erbin", cultural tourism across the country has rolled up, each showing its "killer" to attract tourists.
On January 21, Heilongjiang cultural tourism entered Taobao Live. Representatives of cultural tourism from Harbin, Heihe, Yichun, Mudanjiang, Hegang and other places made speeches in the air during Taobao Live, recommending local food and beauty, and hoping that netizens would travel there.
(Picture: Heilongjiang cultural tourism enters Taobao, and cultural tourism from all over the country shouts "rob people")
"I heard that the products related to Erbin have been sold out on Taobao recently. Thank you all the Southern Golden Beans for your support!" Live broadcast At the beginning, Wang Jieqing, deputy general manager of Heilongjiang Tourism Investment Culture Development Co., Ltd., warmly thanked all netizens. Outside the
live broadcast room is the century-old Chinese Baroque Historical and Cultural District in Daowai District, Harbin. The streets are crowded with "little potatoes" from the south. According to data from Taobao Roadside News, hot words such as "Harbin Tourism" and "Ice and Snow World" have long occupied the top ten most popular travel searches, and the number of related travel ticket bookings has increased by more than 800% in the past 30 days.
In order to let more netizens feel the characteristics of their hometown, cultural tourism in Heilongjiang has been actively recommending it in the Taobao live broadcast room, hoping that more netizens will travel.
Cong Peijia, Secretary of the Party Leadership Group and Director of the Hegang Bureau of Culture, Sports, Radio, Television and Tourism, said: "We have many delicacies in Hegang, and the top one is the Hegang short skewers, which are very authentic and authentic, and the taste is even more different when paired with our green onions. , drink one of our local drinks, orange juice and large champagne, and taste our local specialty beer, it is absolutely delicious."
"I didn't want to become popular at the time, I just wanted to do something for my hometown. Later, It is said that it has brought a lot of pressure to cultural and tourism colleagues across the country, and I apologize." A few days ago, Wang Dianyou, director of Harbin Acheng District Culture, Sports, Radio, Television and Tourism Bureau, who became popular on the Internet for dancing in the Ice and Snow World, also called Mai online: “I can sum up Acheng’s tourism in four terms: gold, silver, red and green. Gold refers to Acheng’s ancient capital of the Jin Dynasty, with its millennium-old culture. Silver refers to Acheng’s ice and snow, with ski resorts that have existed for nearly a century. Red refers to Acheng’s ancient capital. The red culture of Acheng, green is the green mountains and green waters of Acheng. Welcome to Acheng to enjoy the beautiful mountains and rivers and feel the style of the ancient capital."
"Dear Taobao live broadcast room babies, if you still have more to say in 'Erbin', you might as well go all the way north, Come and take a walk in our Sunwu County. Here we can not only experience and understand China’s red history, carry forward and inherit the red spirit, but also build snowmen, have snowball fights, ski circles, splash water into ice, and experience Sunwu’s exclusive winter gameplay, which is guaranteed to entertain you. You can linger here and never get tired of it," said Sun Meiling, deputy director of the Culture, Radio, Television and Tourism Bureau of Sunwu County, Heihe City.
Yichun released a "big move" and used the reputation of a forest oxygen bar city to attract netizens, "Our natural conditions are very good. Wild Korean pine accounts for 40% of the country. It is a veritable hometown of Korean pine. At the same time, it is rich in natural resources. We have everything from red pine nuts to blueberries, as well as very original delicacies. We welcome the treasures on Taobao to come to our Yichun."
Mudanjiang strongly recommended the popular Snow Township, "In winter, it is like a fairy tale world, Snow Township There are red lanterns, you can live on a big Kang in the Northeast, and taste Northeastern cuisine. There are also snow discos and snowmobiles outside. It is also a very cost-effective trip."
"Although I am far away from you, I am close to Russia, the closest The place is only 500 meters away, and you cross the country in just a few minutes. This is the place where Chinese and Russian cultures meet. You can feel the exotic customs without going abroad. The morning market here is delicious and cheap. We are the most qualified in China to say that we Heihe people are 'Northerners'! Welcome everyone to Heihe!" the person in charge of Heihe's cultural tourism department shouted to netizens. Under the official Amway of
, many netizens in Taobao live broadcast room were moved. "I've already bought a flight ticket and am heading to Heilongjiang during the Spring Festival holiday!" "The scenery is exciting, and the price is even more exciting." "I'm going to book this city walk in Heihe!" barrages passed by in the live broadcast room.
(Caption: Live broadcast room)
"For netizens who cannot come to Heilongjiang, we plan to integrate the products of 'Heilongjiang Gifts', integrate the province's specialty products, prepare to open a store on Taobao, and bring more and better Heilongjiang specialty products. To consumers." Wang Jieqing, deputy general manager of Heilongjiang Tourism Investment Culture Development Co., Ltd., said in an interview.
Previously, many hot memes such as "Little Southern Potato Bravely Entered Harbin" became popular, popularizing Harbin tourism, and also popularizing Taobao's self-heating thermal underwear, temperature-controlled down jackets, lambswool kneepads, heating masks, and Northeastern specialty jelly. Local specialties with Northeastern characteristics such as pears, Guobao Pork seasoning, and Heilongjiang cranberries have even become popular in the city of Harbin. The service has grown by nearly 300% in one month.
It is reported that in order to satisfy consumers' high enthusiasm for ice and snow consumption, Taobao has urgently launched the "Southern Little Potato Heading North List" to help everyone prepare the equipment for going to Harbin in one stop.
correspondent Mengying
