Although the 2024 Spring Festival release is heavily marketed, it cannot cover up the flaws in its lineup.
As the most golden movie schedule of the year, it has been a battleground for military strategists since the Spring Festival. In previous years, there were war movies, fantasy movies, romance movies, comedies, etc., but in 2024, it has become a world of sketch-style comedies. .
There are 7 new films in the Spring Festival, 5 of which are comedies, Shen Teng and Jia Ling compete for the top spot!
The deadline for publication is January 22, which is less than 20 days before the 2024 Spring Festival.
For domestic blockbusters, it is no longer possible to launch promotion activities calmly during this time period, so there is a high probability that there will be no super blockbusters airborne during the Spring Festival, such as Wu Jing's "Volunteers 2", Stephen Chow's "Mermaid 2", Jackie Chan's "Legend", plus "Dunhuang Heroes" which was previously released during the Lunar New Year, these blockbusters that were once reported to be scheduled for the Spring Festival have not come.
Without exception, these blockbusters are all extremely expensive special effects blockbusters. The reason why they are not coming may be that they have lost confidence in the Spring Festival release.
Yes, the Spring Festival is indeed the most golden period, but the risks are also extremely high. High-cost special effects blockbusters often cannot beat comedies. Especially in 2023, Shen Teng's "Man Jiang Hong" defeated "The Wandering Earth 2" to win the Spring Festival The championship is really shocking.
Therefore, in 2024, comedies with relatively low costs but extremely strong earning power have taken over the mainstream, and have even become synonymous with the Spring Festival.
has currently released "Flying Life 2", "Hot and Spicy", "Mr. Red Carpet", "Article 20", "Let's Shake the Sun Together", "Bear Bears: Reversal of Time and Space", "Bajie: Under the Canopy", in addition to "Bear Bears: Reversal of Time" and "Bajie: Under the Canopy" are family animations, and the remaining five live-action movies are all comedies.
Even the plots of the three comedies "Flying Life 2", "Hot and Spicy" and "Let's Shake the Sun Together" are different.
But the real core is the warm comedy of not giving up even at the lowest point. "Mr. Red Carpet" and "Article 20" are satirical comedies.
Those with high EQ say that the 2024 Spring Festival release will make the audience laugh out loud, but those with low EQ say that the audience may not have a choice. At present, after the separation of the old partners Shen Teng and Jia Ling, their new films are the most popular, especially Jia Ling's gimmick of losing 100 pounds in "Hot and Spicy", coupled with the support of various celebrities, made the battle for the Spring Festival championship between Shen Teng and Jia Ling even more intense.
But I am overall pessimistic about the Spring Festival, and even asserted that there may not be a blockbuster movie that exceeds 3 billion in the 2024 Spring Festival.
cost only 15 million. I am even more looking forward to Xie Miao's new martial arts film.
Fortunately, in recent years, not only the Spring Festival stalls in theaters, but also the online Spring Festival stalls have begun to flourish.
In 2020, Xu Zheng's "囧Mom" went from theaters to online premieres under huge pressure. On the first day of the Lunar New Year, people across the country were invited to watch the Spring Festival blockbuster for free, which truly kicked off the online Spring Festival blockbuster.
2023 is the climax of the online Spring Festival.
Donnie Yen's "The Legend of Qiao Feng", Wang Hedi's "Look Up to See the Joy", Cui Zhijia's "Northeast Farewell Team 2", plus the action film "Sniper King: Assassination", Sun Yue's "Running God of Wealth 4", etc. Genre films are in full bloom, and the cast can even compete with prime-time theater blockbusters.
However, many of the online Spring Festival blockbusters in previous years were not confident, and generally speaking, they would not premiere online directly on the first day of the new year.
avoids head-on confrontation with theatrical Spring Festival blockbusters, but the online Spring Festival blockbuster in 2024 is coming. Xie Miao's "Defiant 2" premiered online on the first day of the Lunar New Year, facing Shen Teng and Jia Ling's two trump cards, "Defiant 2" "Why is Xie Miao's martial arts film so brutal?
Even compared to all the comedies in theaters during the Spring Festival, I am looking forward to "Defiant 2" even more.
The reason is just two words, martial arts!
2022's "Confident" is undoubtedly the iconic work of the Internet University. It scored 7.1 on Douban, which is almost the ceiling of action movies on the Internet. The final box office split exceeded 26.19 million. This is already the box office received by the film studio after the split. If converted into theaters The online box office is already close to 100 million.
For a major Internet work that cost less than 10 million, this result is quite outstanding.
also successfully brought Xie Miao back to the mainstream audience.
In 2023, Xie Miao starred in "Defiant 2" and participated in "The Rage Spreads". This is undoubtedly the first time that the Internet has made a counterattack and returned to the theater market.
"Defiant 2" was once prepared to be released in theaters in 2023, and the film production cost was also increased to 15 million. Unfortunately, the market environment was average in 2023, and the audience for martial arts films was getting narrower. In the end, it was delayed for a year, and the film also It was not released as scheduled. In 2024, it will even be withdrawn from theaters and premiered online.
Judging from the post on the film’s official account, the biggest problem with “Defiant 2” not being released in theaters is that the risk is uncontrollable.
Martial arts films have become a niche in recent years. The theater market is already dominated by superstar directors and big companies. Huge publicity and distribution costs are invested in every blockbuster. For "Defiant 2", which has a very low production cost , and also have to spend publicity and distribution expenses, which undoubtedly increases the pressure on the film to recoup its costs.
Although it is a pity, it does not prevent me from being optimistic about "Defiant 2".
As the only martial arts film of the same period, the production of the film has reached the cinema level. The knife hunter played by Xie Miao becomes blind and will continue to embark on the road of hoeing the strong and supporting the weak with Zhang Xiaoyu, who was accidentally rescued. The decadent uncle In addition, the protagonist setting of Little Loli is extremely classic. In the absence of competing products in the same period, I am even optimistic that the online box office of "Defiant 2" will exceed 100 million.
created a new record in the history of Internet movies.
