After many rounds of hot searches to build momentum, the costume drama "Five Blessings" produced by Yu Zheng Company was finally officially announced to start production on January 19. Perhaps this is because the show is a project mainly controlled by hype guru Yu Zheng, so it has always been under the noses of netizens from casting to launch. As a veteran who has been in the entertainment industry for many years, Yu Zheng is naturally well versed in the nature of netizens to watch the excitement. Not only did he reply to netizens many times in the comment area about the show's casting, he also came up with many fresh tricks.
However, none of these caught the attention of netizens immediately. What really made netizens pay attention to this drama was Yu Zheng’s change of the actress’s lips. A netizen asked Yu Zheng in the comment area about this matter, and Yu Zheng immediately said: The actress has other heroine resources, and "Five Fortunes" welcomes blessings, not resentment. Originally, there was a mutual selection relationship between actors and film and television projects. Many fans and netizens who had a good impression of Zhu Xudan also thought that this incident was a normal change of actors.
Unexpectedly, Yu Zheng didn't seem to intend to let Zhu Xudan go so easily. not only frequently replied to netizens in the comment area to express their dissatisfaction, but also posted chat records to backstab Jiaxing Brokerage Company and wrote a short essay to accuse himself of being misunderstood. After a series of operations of , "Five Blessings" quickly upgraded from an A-level drama with average investment and average team to an S+-level film and television drama that attracted as much attention and discussion as the large-scale traffic. I can only say that the powerful marketing and hype methods of are worthy of Yu Zheng.
Originally, netizens thought that Yu Zheng should have lost his temper after this operation. After all, "Five Blessings" has been successfully launched, and Zhu Xudan was also judged by netizens for his mistakes during the project. Who knew that at the opening ceremony on January 19, while Yu was impassionedly looking forward to the broadcast performance and Internet popularity of "Five Blessings", a sentence suddenly popped out of his mouth: Let those who can't come die. As for who the person who couldn't come was, everyone present knew it tacitly.
It is hard to imagine that Yu Zheng would say such vicious and cursed words in front of the media lens. But thinking about it from another angle, although Yu Zheng’s controversial words will be criticized by netizens, it can also draw more people’s attention to the news that the drama "Five Blessings" has been officially launched. Although Yu Zheng has subsequently clarified this statement on social platforms, many people do not seem to accept this. Regardless of whether this method is glorious or not, it can be regarded as achieving the goal on a certain level.
Not only was Yu Zheng himself criticized by many marketing accounts and melon-eating netizens for his inappropriate remarks, but Lu Yuxiao, who was smiling, and Wu Xuanyi, who was making big body movements, were also attacked by many netizens. Some netizens said: Do these two people agree with Yu Zheng's three views and speeches because they are so happy? As expected, people of the same species flock together and animals flock together. Some netizens also said: suddenly said such a paragraph while delivering a speech. At that time, Lu Yuxiao was so shocked that she covered her mouth, while Wu Xuanyi was trying to save the situation.
In this way, the controversy about Yu Zheng’s speech and the discussion about Wu Xuanyi saying not to joke gained extremely high views and discussions on the day of the launch. Although Yu’s pre-startup operations have indeed caused a surge in attention and discussion about the new drama "Five Blessings", most of this popularity is not positive. If the plot development of this drama and the performance of the actors are average, it will easily be backlashed by online public opinion, which will affect the broadcast performance and overall reputation of this drama.
Especially since the male and female protagonists in this drama have just emerged, it is difficult for fans to guide the direction of public opinion and the promotion of the plot. Therefore, the drama starring newcomer Shenghua can be effectively promoted before it is launched, but we must pay attention to the overall trend of online public opinion, otherwise it will easily overturn. More importantly, the drama "Five Blessings" has just started filming, and some netizens have already pointed out that it has similarities in characters with the 2023 Tencent hit light comedy "Lan Gui Xi Shi", and it can easily be compared. .
Moreover, today's melon-eating netizens like fresh and hot Internet topics, and their enthusiasm will not last after the show is broadcast. But since Yu Zheng was able to frequently mention during the publicity and hype period: The dramas I am responsible for all rely on the plot to win the love and support of the audience. That should mean he has extremely high confidence in the script and production of this drama. If "Five Blessings" indeed has an exciting plot, self-consistent logic, and distinctive characters, it should attract the attention of the audience to a large extent.
But if the script of this drama is not very good, the final broadcast performance and Internet popularity will definitely not be very good, then the audience who is chasing the drama will naturally give the most authentic feedback. Although Yu Zheng cursed the actress to death during the filming scene, it did greatly affect many netizens’ first impressions of the show. Fortunately, Yu Zheng also responded in time later, saying that he was because My Mandarin is not good, so what I said at that time was: just tear it up. But the audience didn't buy it.
In the final analysis, the reason why Yu Zheng has been targeting Zhu Xudan while promoting this drama is simply because of the inaction of Zhu Xudan's agency. may also be thinking that the young star Huang Yangtiantian who is being promoted by his company is forming a bar, so he does not dare to break his face easily. However, this wave of operations by Yu Zheng not only increased the attention of "Five Blessings" to a certain extent, but also improved Zhu Xudan's popularity and netizen friendliness to a certain extent, which invisibly helped him gain a lot of fans. .
Many fast netizens have already learned the whole story of this drama in advance. But it was because the first lineup Zhu Xudan heard about was Nazha, Yu Shuxin, Shen Yue and other famous and popular female stars playing the leading roles, so he took the initiative to fight for supporting roles. When he learned that the real lineup was not consistent with what he had heard, it was the right decision for Zhu Xudan to resign. Although Yu Zheng threatened to have a non-fan mode in this drama, domestic entertainment has always attached great importance to the fan position. If Zhu Xudan lowers his worth at this time and chooses to play a supporting role for the fledgling Lu Yuxiao, his future resources will naturally be greatly reduced.
This is undoubtedly a huge blow to Zhu Xudan, whose career development has just begun to improve. However, Zhu Xudan's "Flower in the Mirror" didn't seem too good either. It is reported that the producer of this drama is Comrade Culture, who was responsible for Jia Lun's "Wu Geng Ji". You must know that the company has previously caused actresses to resign due to inconsistencies between the character biographies given to them and the actual scripts. Therefore, Zhu Xudan's final choice to participate in this drama still made many netizens sweat.
