Qilu.com·Lightning News January 21st On January 19th, Douyin anchor "Yamajiang Japan Life" (number of fans: 580,000) opened the Shandong 2024 Online New Year Shopping Festival - Shandong Good Products Live Broadcast Special in Yantai. According to a third party The data platform shows that the total live broadcast time of this live broadcast event was nearly 11 hours that day, and the total GMV of Shandong Haobin participating in the live broadcast event that day was nearly 2 million yuan. At the same time, Kuaishou platform anchor "Teacher Xu Le" (number of fans: 1.336 million) simultaneously started a special live broadcast event for Shandong Haopin in Jinan. According to a third-party data platform, the cumulative live broadcast time that day was nearly 6 hours. Shandong Haopin participated in the live broadcast that day. Sales gmv 350,000 yuan.
(The anchor introduced the product in the live broadcast)
In the two Shandong special live broadcasts, Zhangqiu Iron Pot, Haichuyuan Sea Cucumber, Dezhou Braised Chicken, Fubai Donkey-hide Jiao, Qingdao Old Ham, Weishan Lake Salted Duck Egg and other Shandong characteristics The products are loved by the majority of netizens, and Shandong Haopin has strongly "out of the circle" with the help of the influence of anchors.
(The anchor promoted Shandong good products in the live broadcast)
It is reported that the Shandong good products special series of live broadcast activities are one of the important activities of the 2024 Online New Year Festival, with the goal of promoting Shandong good products, empowering small and medium-sized enterprises, and attracting more Shandong Local anchors and anchors from major platforms come to Shandong to hold special live broadcasts to recommend more Shandong high-quality specialty products to consumers across the network.
It is understood that the 2024 Online New Year Shopping Festival Shandong Special will be fully launched across the entire province from January 11 to February 24, 2024, spanning traditional festivals such as the New Year, Spring Festival, and Lantern Festival. Major e-commerce platforms and cities will Supporting activities related to the "2024 Online New Year's Goods Festival" will be organized to meet the holiday needs of consumers at any time, and "Shandong's high-quality products" will be sold nationwide and throughout the entire network, creating a warm atmosphere for the Online New Year's Goods Festival and a good start for the high-quality development of Shandong's economy. .
