Recently, a hot search in the entertainment field triggered heated discussions across the Internet - the stock price of an entertainment company plummeted by nearly 80%. If stock price fluctuations are the norm in the capital market, then why does this company attract so much attention and discussion? This is not only because it has many well-known idol artists, but at the same time, its assembly line star-making model has always been criticized as a major shortcoming. At present, the company, which was once regarded as the "first stock in artist brokerage", has been in the cold stage of the capital market. It deserves vigilance and reflection in the entire industry - the "idol wholesale" model will not work!
traces the company's development and is inextricably linked to Korean culture. The most important one is to introduce the "trainee model" to mass-produce artists from male and female singing and dancing groups. The seemingly "replicable" and "standardized" star-making model naturally attracts capital seeking quick realization. In parallel with this company, a number of idol artist companies have sprung up and are making rapid progress in the market.
But it was the rapid fission of the company, coupled with the crazy squeeze on artists and fans, that quickly exposed many problems in the entire industry chain:
was first of all a "nurturing system" idol model, which accelerated after the entry of capital. Copying and mass production have resulted in a situation of oversupply. Under the assembly line operation mode, not only the trainees are the same from appearance to performance, but also the so-called works such as songs and performances are full of "industrial flavor". No wonder some netizens ridicule that there are too many idol trainees and not enough fans - it is because of the imbalance of supply and demand;
Secondly, the entire system has "quick monetization" as its core purpose, so during the training period, more emphasis is placed on appearance creation, singing and dancing A crash course in training so that artists can be put on the market quickly. As a result, after many trainees became famous overnight, due to the lack of cultural literacy and artistic skills, not only their professional abilities were frequently questioned, but many of them also quickly lost their way due to the temptation of fame and fortune, causing them to be riddled with negative news or even "collapse". After all, there are only a few idols who can shine in the spotlight. In addition, the life span of the idol stage is short. A large number of waist and tail trainees have turned to live streaming platforms in the fierce competition, resulting in misallocation and waste of resources. Because of ecological imbalance;
goes one step further. This group of artists created by capital assembly lines usually have difficulty winning the recognition and love of the wider public due to their lack of strong comprehensive qualities and high-quality works. In order to maintain high commercial value, we have to capture more from the fan circle. The growth of bad fandom culture such as making data, buying trending searches, and competing for positions has intensified the public's dislike of such artists, and the negative impact on social value has become increasingly apparent. Fans purchase sponsor milk products in large quantities in order to vote for their favorite trainees. The absurd behavior of keeping tickets and pouring milk directly exposes this abnormal ecology of "fans support" - it is a value imbalance.
All of these ultimately lead to the unsustainability of the industry. It can be said that the current market turmoil encountered by the "first stock of artist brokers" is just a microcosm of the urgent transformation and reform that the entire industry is in need of. The public's increasing entertainment appreciation and consumption needs have caused other companies that started as "trainees" to also face challenges. It is true that obtaining commercial benefits through star-making is normal market behavior, but the laws of artistic creation and talent cultivation should also be respected. In the final analysis, idol artists are not only the so-called "core assets" of the company, but also public figures who need to serve the people and set an example. If you keep fishing for the best, you will only end up backfiring on yourself. We sincerely hope that these star-making companies can transform in time and focus on cultivating high-quality idols who are truly virtuous and artistic, so that business development and social expectations can advance together.
Author: Huang Qizhe
Text: Huang Qizhe Picture: Web page screenshot Editor: Fu Lu
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