From the boldness of "The call will be exchanged for fine wine" to the longing in "Lanling fine wine tulips", a glass of liquor will drink the essence of grain, and what will rise are eternal feelings.
How to use art to interpret the "craftsmanship" of Chinese liquor? Wuliangye and the calligraphy and painting channel have accumulated rich experience in many years of cooperation. Inherited for thousands of years, Hemei Wuliang is the brand strength that cannot be copied in the development of Wuliangye. Similarly, as the disseminator of the soul of oriental aesthetics, the calligraphy and painting channel has an unchanging mission of inheriting Chinese culture and continuing the traditional context. The cooperation between the two parties is the ultimate The embodiment of craftsman spirit and cultural confidence.
As the Year of the Ankylosaurus draws closer, the "Spring of Great Beauty" 2024 Art World Spring Festival Gala will be held grandly in Beijing on January 20. Wuliangye Group has sponsored the "Spring of Great Beauty" Spring Festival Gala for five consecutive years, creating this annual cultural ceremony that enjoys the reputation of "Spring Festival Gala in the Art World". Its brand image of "Great Country's Fragrance" has also been rooted in the hearts of calligraphy and painting artists. The excellent product quality has been praised by artists, and has also left a deep impression on more TV viewers and calligraphy and painting art lovers.
In addition to continuously supporting the "Spring of Great Beauty", Wuliangye Group has also greatly promoted the popularization and development of traditional calligraphy and painting art by entering into people's lives. By co-organizing the "Enter Thousands of Homes" event with the calligraphy and painting channel, artists are led into workshops, teams, and workers' families, and culture is brought to the grassroots. Dozens of contemporary calligraphy and painting artists have contributed to Wuliangye's "Anlequan" Cultural Zone, "Jiuzunting" and "Jiuzunting" 503 Workshop" uses calligraphy and painting to introduce the art of calligraphy and painting into enterprise construction and corporate culture development through various forms of activities, allowing the art of calligraphy and painting to enrich the inner world of enterprise employees, and allowing calligraphy and ink painting to compose new glory and new styles of enterprise development.
Wuliangye and the calligraphy and painting channel have jointly held calligraphy and painting art exhibitions and product tastings for many times. While assisting corporate culture construction and brand promotion, they also promote the inheritance and promotion of calligraphy and painting art, showing the cultural pattern of "the strong fragrance of a great country".
Wuliangye has witnessed the glorious history of the Chinese nation in its thousands of years of history. It has been integrated into every aspect of people's lives and has become a shining symbol of China's excellent traditional culture. Today, the innovative path of "baijiu + art" jointly created by Wuliangye and the calligraphy and painting channel has opened up a new pattern of using the integration of liquor culture to support the art of calligraphy and painting. This cooperation has not only had a profound impact in the liquor industry, art circles, and cultural circles, becoming a representative model of cooperation, but will also stimulate new vitality in Chinese art and jointly promote the development of Chinese culture and art with the "strong fragrance of a great country and the spirit of harmony and beauty." Prosperity and revival. In the future, the in-depth cooperation between Wuliangye and the calligraphy and painting channel will be further expanded, leading more people to appreciate the breadth and depth of Chinese culture, and jointly write a new chapter of cultural prosperity.
