The auspicious dragon is auspicious, and everything is new. The 2024 Beijing Radio and Television Station Year of the Dragon Spring Festival Gala has the theme of "My Spring, Look at Me" and focuses on "sparkling ordinary people". Through the integration of high-quality art forms and high-tech technical means, hundreds of millions of viewers will They welcomed the New Year with joyful laughter. Today, the main logo and main visual of the 2024 Beijing Radio and Television Spring Festival Gala were officially released.
The green dragon flies in the sky, circling and turning
expresses the rotation of the four seasons and spring returns to the earth
2024 is the Year of the Dragon in the Lunar Calendar. The logo of this Spring Festival Gala is designed as a green dragon with its head held high in the sky. In traditional Chinese culture, the "five colors" of green, yellow, red, white and black correspond to the "five directions" of east, west, south, north and center. "Shuowen Jiezi" records: "Green is the color of the East." Cyan is the color at the beginning of life and one of the most familiar and favorite colors for Chinese people. It represents the vitality, natural and harmonious life force and belongs to spring. s color. The Spring Festival Gala logo uses cyan as the main color of the dragon's body, supplemented by red beard and gold claws, and uses two oriental colors of yellow and red to fully display the vigorous and vigorous oriental aesthetics. In the
logo, the dragon's head is raised toward the sky. , the dragon's body is circling and turning, resembling the infinite symbol "∞", which means the rotation of the four seasons and the return of spring to the earth. The red lantern flying high on the dragon's head not only creates a happy and peaceful atmosphere, but also means that in the new year we will We will forge ahead on a new journey with a more high-spirited attitude.
Dragons dance and flowers bloom in spring
convey the endless spiritual power
The main visual poster design of this Spring Festival Gala is based on the theme of "Dragon Dances and Flowers", which combines hand-painted illustrations and 3D technology , showing a spring scene of dragons walking across the land and blooming flowers. In the design, the two dragons are surrounded by each other in the style of "two dragons playing with pearls", representing the geographical pattern of Beijing with Yanshan Mountain in the north and Taihang Mountain in the west. The Yanshan Mountains and The Taihang Mountains embrace Beijing, a famous historical and cultural city. Two dragons transform into a sea of colorful flowers at the dragon's tail and dragon horns, creating a strong atmosphere of spring returning to the earth and the revival of all things, showing the prosperous development of the capital in the new era. , the atmosphere of the times of striving and striving. In the
poster design, the ingenious fusion of "dragon" and "flower" also has its profound historical origins. Since ancient times, Beijing has been an important thoroughfare for the integration and spread of multiculturalism, and is also the center of important ancient cultural regions. The place of intersection. The Yangshao Culture, which originated in the Central Plains, and the Hongshan Culture, which originated in the Northeast, gathered and blended at the foot of Yanshan Mountain. "Flower" is the symbol of the Yangshao Culture in the Central Plains. The ancient Chinese character for "hua" is "hua", which is glorious and gorgeous. Meaning, many painted pottery unearthed from Yangshao Culture are painted with petal patterns. "Dragon" is the symbol of Hongshan Culture. The most famous one is the Hongshan Jade Dragon with different shapes, which symbolizes the origin of dragon culture. Famous archaeologist Mr. Su Bingqi once said that "Huashan Roses and Yanshan Dragons". After a long period of exchange and integration, dragon culture and flower culture have become important cultural symbols of Chinese civilization. Dragon scale patterns and flower patterns often appear on the same object at the same time, and " "Descendants of China" and "Descendants of the Dragon" have also become common names for us Chinese people. Therefore, this year's Beijing TV Spring Festival Gala combines dragon culture and flower culture into one, designing a visual theme of "Dragon Dances and Flowers" to serve the motherland and the people. Sending the best Spring Festival blessings and conveying the endless spiritual power.
Beijing Radio and Television Station’s Year of the Dragon Spring Festival Gala will be broadcast on Beijing Satellite TV, Beijing Literature Channel, and Beijing Time at 19:30 on the first day of the Lunar New Year (February 10). It will be broadcast live simultaneously on Weibo, Douyin, Kuaishou, and video accounts. The Spring Festival Gala of Beijing Radio and Television will accompany you to celebrate the New Year happily with colorful programs, full of heartfelt feelings, and carefully crafted sincerity, and invite you to go to the spring. Welcome to bloom.
editor Chen Yanting
