Before spending $3,499 on Vision Pro, you may need to learn more about this "best and most expensive headset."
vision pro will start pre-sale at 5 a.m. local time on January 19th (this Friday) in the United States and will be officially released on February 2nd. On the day of
pre-sale, various Apple retail stores will begin to provide vision pro demonstrations. Well-known technology blogger Mark Gurman experienced the demonstration process in advance and revealed many preparation details in his latest article; in addition, technology media The Verge and Engadget also experienced Vision Pro in advance.
The most powerful head-mounted device ever?
combines the reports of the verge technology reporter Victoria Song and engadget reporters cherlynn low and dana wollman. Vision Pro can bring the following experience to users. In terms of hardware configuration,
, the crown in the upper right corner of
can be used to adjust the home screen and switch between real and virtual environments. The
system is equipped with a dual-chip processor that combines Apple's m2 and the new r1. There are 12 cameras around the headset, a lidar sensor, a truedepth camera, and an infrared flood illuminator to ensure that hand movements are captured in a dark night environment. The
screen is equipped with a micro OLED screen with 23 million pixels. Each eye will "own" a 4k display. The
vision pro's dual-sided speakers also do an excellent job of reproducing movie-space sound.
In terms of operating experience,
users will follow the system prompts to set up eye tracking after wearing the headset. It is said to be faster and smoother than quest pro and other devices;
can interact with hands, eyes, and voice. At the same time, the eyesight function ensures that the user will not be isolated from the outside world during use, and the user's eyes can "see through" the device to the outside world;
most ios apps can be used inside vision pro, and are provided in the newly launched disney+ app In the virtual environment, watching movies is full of immersion.
You can evoke the virtual keyboard by looking at it and pinching your thumb and index finger. Although the experience is very novel, it may be difficult to operate and inaccurate. Dana considers this part to be "one of the most frustrating aspects of the presentation".
In addition to experiencing the basic app functions, users can also experience the immersive "meditation" function that comes with vision pro, and can also "encounter" dinosaurs at close range. Apple has also launched an app called apple immersive video, which can Provides 180° 3D video and adds more new features to Vision Pro.
To sum up, cherlynn thinks Vision Pro is the best among all the VR, AR, and MR devices she has tried in her career, but it is of little use in daily life and is too expensive.
song also said that although the Vision Pro is easier to use than she imagined and has the potential to become a universal device, she is "still trying to explore the scope of applicability of this headset in real life."
Before participating in the pre-sale demonstration, you may need to know that these
are different from iPhone and Apple Watch. Vision Pro seems to be facing a completely different market situation.
gurman pointed out that the most important challenge comes from marketing - how to sell to users a device that "prices at $3,499, has limited battery instructions, is slightly clumsy in design, and lacks the best apps"?
Before starting the demonstration, the staff will scan the user's face to select the appropriate size accessories. While assembling the vision pro, the staff will explain the working principle of the interface to the user.
's next 20-25 minute demonstration mainly includes the following content:
views static images and 3D images through Vision Pro; learns a series of operations to use Vision Pro as a computer or iPad replacement, such as positioning multiple apps in space , browse the web in Safari browser; watch immersive 3D movies through Vision Pro.
"Comfort" may be an area where Apple needs to improve. gurman said that "the longer you wear it, the lower the comfort level." His view was confirmed by several employees, who also said that they felt dizzy and sweaty after using it for about half an hour.
cherlynn also pointed out that "comfort" is a key factor affecting the appeal of vision pro. Her personal experience cannot be called comfortable: "If it cannot be worn for a long time, even the best monitor in the world will be useless."
’s relatively complex and cumbersome wearing procedures may also damage the user experience. gurman said that if "the device does not fit properly into the head" or "is missing the right lens," the entire experience could be "ruined," and Apple could lose $3,499 in sales forever.
dana said: "Assembling took a long time - I wondered for a minute if I had the only head in the world that didn't fit the device."
In addition, gurman also tweeted "Tucao" vision pro:
" The vision pro comes with an external display cover in the box... it can break easily if dropped or hit against a wall."
"I can't imagine being able to match the vision pro to the exact right size via face scan. I I want to know what the online order process is like, whether I can go to an Apple store to modify it, and whether it can be verified when I pick up the goods."
"I hope Goldman Sachs will be excited. If 300,000 people use Apple Card to buy Vision Pro in installments, this The equivalent of a $1 billion loan." Can
vision pro turn the tide? The release of
vision pro is a severe test of market confidence for Apple, which is still facing headwinds this year.
The current agency’s forecast for vision pro’s first-year sales is between 500,000 and 1 million. Previously, Wall Street Insights analyzed that judging from Apple’s pricing and market shipment expectations, it would be difficult for Vision Pro to become the next epoch-making product.
Previously, Ming-Chi Kuo believed that if Vision Pro cannot be sold out instantly, it will be lower than expected, which will affect the stock price of Apple and the industry chain. The market reaction of Vision Pro is the focus of observation of the Apple industry chain this year.
Yesterday, Ming-Chi Kuo, an analyst at Tianfeng Securities and known as “the strongest Apple analyst on the planet,” wrote that Apple may launch Vision Pro in markets outside the United States before the 2024 Developers Conference (WwDC 2024).
