reporter Liu Yuhan
After Harbin tourism became popular this winter, cultural tourism promotion in various places became even more intensive. In addition to various short videos competing for beauty, the national cultural and tourism competition has fast-forwarded to the "shaking people" stage, with celebrities one after another promoting their hometown's cultural tourism. Wang Yibo, Xiao Zhan, Zhao Liying, Zhu Yilong, Yi Yang Qianxi, Liu Tao, etc. have all joined the team to support their hometowns. Promotional methods that leverage star power not only attract traffic but also add human touch.
Wang Yibo, who serves as Luoyang cultural tourism ambassador, is the promotional business card of Henan cultural tourism. In the promotional video of "Luoyang Tourism", he transformed into a radio anchor and asked everyone in Luoyang dialect "Have you eaten?" Wang Yibo recommended beef soup in the film, introduced the cultural heritage of the ancient city of Luoyang, and aroused people's desire to go and find out. Some netizens immediately said, "Erbin, I'm sorry, Wang Yibo called me, I have to go."
Some people said that "Henan Cultural Tourism" used a "beautiful man trick", while "Hebei Cultural Tourism" directly moved out Zhao Liying . It is said that the "Four Provinces of Mountains and Rivers" have launched a "sea of questions" tactic. The cultural and tourism accounts of the four provinces are posting dozens of short videos every day. On January 12, "Hebei Culture and Tourism" acted as the "Volume King" and posted 75 videos, reaching the upper limit of Douyin accounts in a single day.
Many netizens called for "Hebei Cultural Tourism" to invite Zhao Liying, so the official "vacated her" urgently. On January 13, Zhao Liying parachuted into the comment area of the official account of the Hebei Provincial Department of Culture and Tourism "Leyouji" and left a message saying: "Here I am! I carry the banner for Hebei Culture and Tourism." This is the first post posted by Zhao Liying Commenting on Douyin, the official account replied: "Touched! Love you ~ my treasure." Zhao Liying and Hebei Cultural Tourism finally achieved a "dream linkage."
On January 14, "Langfang Cultural Tourism" released another short video of Zhao Liying promoting her hometown, and the number of likes exceeded 90,000. The official account proudly stated: "20,000 fans have done 3 million yuan of work." In addition, netizens continued to "sway people", "Xingtai Wang Baoqiang, Shijiazhuang Zhou Dongyu, please come out quickly."
"Hubei Cultural Tourism" is invited Zhu Yilong talked about Wuhan, "Now I heard that Wuhan is a punk city. In addition to music, the people in this city are very energetic and have the spirit of not admitting defeat." Zhu Yilong talked about eating late night snacks at the food stalls on Jiqing Street when he was a child. , eating hot dry noodles in Hubu Lane is full of memories.
Xiao Zhan shot a promotional video for "Chongqing Culture and Tourism". He acted as a small tour guide, leading the audience into the "8D world" of Chongqing: citywalk, riding a cable car, making hot pot, eating Chongqing noodles... Netizens said , "What a vicious business war, Chongqing Culture and Tourism, you actually invited Xiao Zhan."
Yi Yang Qianxi promoted "Hunan Culture and Tourism", and netizens speculated, "Can you ask Yi Yang Qianxi to come out of the station? pick up".
Liu Tao used authentic Jiangxi dialect to score points for his hometown.
(Source: Dazhong Newspaper·Qilu One Point)
